Jordan Atchison
Pittsburgh, Pennsylvania, United States
12K followers
500+ connections
About
Empowering companies in consumer advertising and talent acquisition through digital…
Services
Articles by Jordan
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The Definitive Guide to Advertising in 2024: Top 10 Advertising Trends to Expect
The Definitive Guide to Advertising in 2024: Top 10 Advertising Trends to Expect
The world of advertising is in a constant state of flux. As we stand on the cusp of 2024, it’s clear that the…
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5 Tips for Gathering Better Reviews with Personal Interactions:
5 Tips for Gathering Better Reviews with Personal Interactions:
Reviews are such an important part of business. Negative reviews can cause potential customers to have negative…
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A Comprehensive Guide to GA4’s Conversion Tracking and Advanced Attribution Modeling
A Comprehensive Guide to GA4’s Conversion Tracking and Advanced Attribution Modeling
Enabling GA4 for Comprehensive Tracking and User Analysis In the area of dynamic digital marketing, Google Analytics 4…
1 Comment -
August Marketing Insights: Navigating the Buzz of 2023
August Marketing Insights: Navigating the Buzz of 2023
As we are at the halfway point of Q3 2023, there's no denying the whirlwind of activity that's been shaping the digital…
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Understanding Google Local Service Ads and Pay-Per-Lead Advertising
Understanding Google Local Service Ads and Pay-Per-Lead Advertising
Local Service Ads (LSA’s) are Google’s Pay-Per-Lead Platform for Local Professionals. Google LSA’s cover three main…
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Understanding TikTok Ads: The Key to Effective Reporting and Budgeting
Understanding TikTok Ads: The Key to Effective Reporting and Budgeting
What are the Average TikTok Ads Metrics You Should Benchmark Against with a TikTok Ad Campaign? With any business…
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Mastering Vehicle Listing Ads on Google: A Comprehensive Optimization Guide
Mastering Vehicle Listing Ads on Google: A Comprehensive Optimization Guide
Take your Google Vehicle Listing Ads to the Next Level In today’s competitive digital landscape, leveraging vehicle…
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A Better Understanding of Attribution is a Better Understanding for All
A Better Understanding of Attribution is a Better Understanding for All
“How did you hear about our [product/position/service/brand/company]?” Select one. TV Print Web Billboard Referral…
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How To Apply Marketing Best Practices To Recruitment Advertising
How To Apply Marketing Best Practices To Recruitment Advertising
Recruitment Meets Marketing 101 Too often recruitment and talent acquisition are treated solely as a function of Human…
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The Relativity of Marketing Metrics and Performance:
The Relativity of Marketing Metrics and Performance:
What are ideal metrics in marketing? We’ve all been there. Either asked these or been told to consider them.
Activity
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🏛️ Tune in to #GrantThornton's upcoming #webcast on the #BusinessTax provisions of the newly enacted One Big Beautiful Bill Act. We’ll break down…
🏛️ Tune in to #GrantThornton's upcoming #webcast on the #BusinessTax provisions of the newly enacted One Big Beautiful Bill Act. We’ll break down…
Liked by Jordan Atchison
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🚨 We’re Growing – and Hiring Again! 🚨 In addition to our BDR role, BlastPoint is now hiring a Senior Account Executive to help lead our enterprise…
🚨 We’re Growing – and Hiring Again! 🚨 In addition to our BDR role, BlastPoint is now hiring a Senior Account Executive to help lead our enterprise…
Liked by Jordan Atchison
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I compared 14 of the top LLM SEO tools: - Price ranging from $49 to $499+/month - Each tracks a different mix of models - Data update cadences all…
I compared 14 of the top LLM SEO tools: - Price ranging from $49 to $499+/month - Each tracks a different mix of models - Data update cadences all…
Liked by Jordan Atchison
Experience
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Education
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Birmingham City University
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Activities and Societies: Business School Postgraduate Society - Founder and President
Dissertation titled, "Characterstics of Sustaining a Super-Brand".
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Licenses & Certifications
Courses
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Brand and Communication
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Consumer Bahavior
MKTG 330
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Entrepreneurship and Innovation
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Finance
BA 301
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Global Marketing
MKTG 445
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International Business and National Policies
IB 403
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International Marketing Strategy
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International Strategic Management
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Managerial Finance
ACC7001
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Managing People in Organisations
MSP7003
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Managing for the Future
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Marketing
BA 303
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Marketing Management
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Marketing Research
MKTG 342
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Marketing Strategy
MKTG 450W
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Marketing in Practice
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Operations Management
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Supply Chain Management
BA 302
Projects
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Birmingham Central Library Market Research
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Collected data for the Birmingham Central Library over several weeks to provide the BCL and City Council with actionable suggestions on service adjustments for the new Library of Birmingham.
Specifics:
- Sample size: 787
- Surveyors: 40
- Duration: 5 Months
- Survey Equipment: iPad 2
- Software: SurveyMonkey
- Library of Birmingham Cost: £188 million
Research Objectives:
How to adjust service offerings to attract current…Collected data for the Birmingham Central Library over several weeks to provide the BCL and City Council with actionable suggestions on service adjustments for the new Library of Birmingham.
Specifics:
- Sample size: 787
- Surveyors: 40
- Duration: 5 Months
- Survey Equipment: iPad 2
- Software: SurveyMonkey
- Library of Birmingham Cost: £188 million
Research Objectives:
How to adjust service offerings to attract current more non-users and current users more often to increase footfall from 5,000 to 10,000 visitors per day?Other creators -
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Join now to viewMore activity by Jordan
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Website A/B testing is probably one of my favorite projects to work on with our team and for our clients. Seeing some of the seemingly minor…
Website A/B testing is probably one of my favorite projects to work on with our team and for our clients. Seeing some of the seemingly minor…
Shared by Jordan Atchison
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Want to boost your website performance? 📈 A/B testing is your secret weapon! We've simplified the process into 5 easy steps so you can start seeing…
Want to boost your website performance? 📈 A/B testing is your secret weapon! We've simplified the process into 5 easy steps so you can start seeing…
Liked by Jordan Atchison
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Your website is often your most important salesperson, and A/B testing is how you continuously train it to be more effective.
Your website is often your most important salesperson, and A/B testing is how you continuously train it to be more effective.
Liked by Jordan Atchison
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📚 Bookmarked: A Series on Books That Stick With You Atomic Habits by James Clear Change doesn’t happen when you overhaul your life overnight. It…
📚 Bookmarked: A Series on Books That Stick With You Atomic Habits by James Clear Change doesn’t happen when you overhaul your life overnight. It…
Liked by Jordan Atchison
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The goal of Patterns of Meaning is to update the cultural perception of heavy #manufacturing from a dying industry to a creative and vital essential…
The goal of Patterns of Meaning is to update the cultural perception of heavy #manufacturing from a dying industry to a creative and vital essential…
Liked by Jordan Atchison
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We are adding sign to top of our HQ building in #greentree. Foster Plaza 10. A nod to old school software developers as we tested the sign. We…
We are adding sign to top of our HQ building in #greentree. Foster Plaza 10. A nod to old school software developers as we tested the sign. We…
Liked by Jordan Atchison
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Great article featuring Director of Pittsburgh Gateways Corporation Arts Corridor and Founder of Patterns of Meaning, Cory Bonnet. "Manufacturing -…
Great article featuring Director of Pittsburgh Gateways Corporation Arts Corridor and Founder of Patterns of Meaning, Cory Bonnet. "Manufacturing -…
Liked by Jordan Atchison
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Turner's cARTon contest is one of my favorite things we do 🤩 Each year, yinzers submit their very own designs and the public votes on their…
Turner's cARTon contest is one of my favorite things we do 🤩 Each year, yinzers submit their very own designs and the public votes on their…
Liked by Jordan Atchison
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This striking Lexus RC F stood out at the 2025 Pittsburgh Vintage Grand Prix, showcasing what happens when bold design meets track-inspired…
This striking Lexus RC F stood out at the 2025 Pittsburgh Vintage Grand Prix, showcasing what happens when bold design meets track-inspired…
Liked by Jordan Atchison
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When you don't look like your headshot anymore, it's probably time to take a new one. So, we had picture day in our office! Thank you Tessa Deemer…
When you don't look like your headshot anymore, it's probably time to take a new one. So, we had picture day in our office! Thank you Tessa Deemer…
Liked by Jordan Atchison
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The MarketSpace team had such a fulfilling and inspiring day with the Boys & Girls Club of Western Pa’s Teen Influencer Council. This group of teens…
The MarketSpace team had such a fulfilling and inspiring day with the Boys & Girls Club of Western Pa’s Teen Influencer Council. This group of teens…
Liked by Jordan Atchison
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