Bruno Sardinha
Hartford, Connecticut, United States
4K followers
500+ connections
About
With 30 years of experience in innovation, strategy, and product and business…
Experience
Education
Publications
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Jari Cellulose S.A.
Kenan-Flagler Business School, UNC-Chapel Hill
2nd place in 2003 oikos Sustainability Case Writing Competition.
It is early 2001 in Brazil and Grupo Orsa has purchased Jari Celulose. By doing so, the group has assumed US$ 415 million in debt that has to be repaid over 11 years, following a preestablish agreement with creditors bank. Jari faces major problems in terms of unstable pulp production, high energy costs, decreasing international pulp prices, and a series of financial losses throughout its 20 years of existence. Jari also faces…2nd place in 2003 oikos Sustainability Case Writing Competition.
It is early 2001 in Brazil and Grupo Orsa has purchased Jari Celulose. By doing so, the group has assumed US$ 415 million in debt that has to be repaid over 11 years, following a preestablish agreement with creditors bank. Jari faces major problems in terms of unstable pulp production, high energy costs, decreasing international pulp prices, and a series of financial losses throughout its 20 years of existence. Jari also faces serious environmental and social issues that stem from its very existence.
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English
Native or bilingual proficiency
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Portuguese
Native or bilingual proficiency
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