WebMD Ignite

Clicks and impressions only tell part of the story. Healthcare marketers are under pressure to prove real, measurable value — and that means showing how campaigns drive actual behavior change. Referral lift studies are helping marketers connect exposure to outcomes like physician referrals and patient visits — and looking really smart in the process. Read our blog and learn how to move from surface metrics to real impact: https://xmrrwallet.com/cmx.plnkd.in/e6Y_vVA9

In this webinar, AI disruption meets digital demand: Why your website is still your strongest asset, we’ll explore how AI-powered search is changing the game, and how your website can ensure that those searching online come to your health system for care. You won’t want to miss this one! AI disruption meets digital demand: Why your website is still your strongest asset Wednesday, August 06, 2025 @ 1:00 PM ET Register now: https://xmrrwallet.com/cmx.plnkd.in/eAWJVW2E

How do you truly connect with patients in a digital-first world? Ann Bilyew, Health and President, Healthcare Solutions Group for Internet Brands/WebMD, says it starts with listening and learning what patients really need. In this episode of Healthy Bottom Line from Chief Healthcare Executive®, Ann reflects on the future of patient engagement and how other industries are setting the standard for personalization, accessibility, and empathy. 💬 “You need to make people feel like you understand them and that you’ve taken the time to get to know them.” Tune in to hear Ann’s take on:  🌟 Patient-centered innovation  🌟 The power of storytelling in health  🌟 What it means to lead with curiosity 🎙️ Listen to the full episode: https://xmrrwallet.com/cmx.plnkd.in/ekdW8sbM #HealthcareLeadership #HealthEquity #PatientEngagement #WebMDIgnite #DigitalStrategy #HealthyBottomLine #AnnBilyew

🎉 Congratulations to our very own Ann Bilyew on being named one of the Top Digital Health Leaders by SoHC - Digital Health! Your leadership, vision, and impact continue to shape the future of healthcare—and we’re proud to celebrate this well-deserved recognition with you. #DigitalHealth #Leadership #WebMDIgnite #HealthInnovation

Patients are seeking out healthcare information online, but not all sources are created equal. So how can health organizations cut through the noise? Ann Bilyew, Health and President, Healthcare Solutions Group for Internet Brands/WebMD, joins the Healthy Bottom Line podcast by Chief Healthcare Executive® to explore how healthcare leaders can earn the right to communicate with consumers by providing content that’s timely, relevant, and accessible — wherever patients are. From TikTok to text messages, Ann shares powerful insights on: ✅ Meeting patients where they are ✅ Delivering trustworthy information in the right format ✅ Why authentic, empathetic communication is essential for building trust “The reason people go to these sources is because the content feels relevant — and maybe even a little entertaining,” says Ann.  👉 Read the full article + listen to the episode here: https://xmrrwallet.com/cmx.plnkd.in/erawuFzR #WebMDIgnite #PatientEngagement #HealthEquity #DigitalHealth #HealthcareLeadership #HealthyBottomLine #AnnBilyew #HealthLiteracy

Search is changing — fast. With generative AI answering questions directly, consumers might never click a link. But when it’s time for care? They still turn to real providers. That’s why your website — your digital front door — matters more than ever. Join us for an invaluable webinar  where we explore how health systems can stay visible, competitive, and AI-ready, including: ✔️ What zero-click search means for your brand ✔️ Why your website is still your most powerful tool ✔️ How to connect content, intent, and access — automatically AI disruption meets digital demand: Why your website is still your strongest asset Wednesday, August 06, 2025 @ 1:00 PM ET Don’t miss this session — it’s time to future-proof your presence. Register now: https://xmrrwallet.com/cmx.plnkd.in/eAWJVW2E

It’s a tough world out there. Health plans today face rising costs, tougher regulations, and increasingly savvy members. And you’re expected to  improve outcomes, cut costs, and deliver seamless experiences — all at the same time. That’s exactly what our new guide helps you do. It lays out what health plans can do differently, from using smarter analytics and workflows to driving member engagement that actually moves the needle on STAR ratings and chronic condition management. Looking for practical strategies to compete and thrive in a shifting landscape?  Start here. Download Winning strategies for modern health plans: How to thrive in an increasingly complex environment. https://xmrrwallet.com/cmx.plnkd.in/dnDWVZ5H

📢 “You need to earn the right to communicate with patients.” That’s the message from Ann Bilyew, Health and President, Healthcare Solutions Group for Internet Brands/WebMD, in her latest appearance on the Healthy Bottom Line podcast. In a wide-ranging conversation with Chief Healthcare Executive®, Ann discusses how healthcare organizations can move beyond simply sharing information — and start building trust through authentic, timely, and relevant communication.  Key takeaways: ✔️ Patients are savvy, selective, and digital-first ✔️ Mobile may be a patient’s only point of access ✔️ Format, tone, and timing all matter ✔️ Earning trust requires effort — and empathy 👉 Read the full article + listen to the episode here: https://xmrrwallet.com/cmx.plnkd.in/erawuFzR #WebMDIgnite #PatientEngagement #DigitalHealth #HealthEquity #HealthcareMarketing #AnnBilyew #HealthyBottomLine #HealthLiteracy

Patients are seeking out healthcare information online, but not all sources are created equal. So how can health organizations cut through the noise? Ann Bilyew, Health and President, Healthcare Solutions Group for Internet Brands/WebMD, joins the Healthy Bottom Line podcast by Chief Healthcare Executive® to explore how healthcare leaders can earn the right to communicate with consumers by providing content that’s timely, relevant, and accessible — wherever patients are. From TikTok to text messages, Ann shares powerful insights on: ✅ Meeting patients where they are ✅ Delivering trustworthy information in the right format ✅ Why authentic, empathetic communication is essential for building trust “The reason people go to these sources is because the content feels relevant — and maybe even a little entertaining,” says Ann. 👉 Read the full article + listen to the episode here: https://xmrrwallet.com/cmx.plnkd.in/erawuFzR #WebMDIgnite #PatientEngagement #HealthEquity #DigitalHealth #HealthcareLeadership #HealthyBottomLine #AnnBilyew #HealthLiteracy

Health plans today are navigating a complex mix of rising costs, evolving regulations, and higher member expectations. The pressure to do more — and prove more — is real. But successful plans do more than just keep up. They're leading the way with smarter engagement, stronger care coordination, and real, measurable outcomes. In our latest blog, we break down five key strategies high-performing plans are using to thrive in this new landscape. It’s a quick and helpful read. Read our latest blog. https://xmrrwallet.com/cmx.plnkd.in/eAm4Z3VF