VIRTUE Worldwide

A fresh, intense take on the back-to-school story, Bad Apples is the newest work from our partners at Pulse Films. Directed by Jonatan Etzler and featuring a powerful performance from Saoirse Ronan, the film will open the New Directors section at San Sebastián this year. #PulseFilms #BackToSchool #LetVIRTUEBeThyGuide

College is wild… sorority subculture is wilder. Congrats to our fam VICE Studios on their new #ASororityMomsGuidetoRush trailer ⬇️ https://xmrrwallet.com/cmx.plnkd.in/gdrc4sCC Lifetime Television VICE Media Pulse Films London Alley

Our Co-President Kerry Tucker has been named to Campaign US's 2025 40 Over 40 list! 🏆 Kerry has been a driving force in the extraordinary growth of VIRTUE and has been instrumental in delivering a more integrated branded entertainment offering across VICE Media platforms. She is helping clients, from new partners like MGA to longtime collaborators like poppi, go beyond traditional advertising with culture-first content that drives meaningful business results. Cheers to Kerry and to all of this year’s outstanding honorees. #CampaignUS #LetVIRTUEBeThyGuide #40Over40 #Leadership

We’re honored to receive a Silver Lion in the Social & Creator category for our “Diss-Mas” campaign with MGA Entertainment 🙌 🏆 This award celebrates impactful collaborations where a creator’s voice and a brand’s identity come together to tell authentic, engaging stories. Special thanks to: MGA Entertainment, The Rizzler Cannes Lions International Festival of Creativity and the teams that helped get us here! #CannesLions2025 #LetVIRTUEBeThyGuide #CreatorCollaboration

VIRTUE’s Co-President and VICE Media Group’s Chief Creative Officer, Chris Garbutt, spoke at Salon Culture Conversations “Culture as a Catalyst” panel earlier, joining a select group of global leaders dedicated to authentic conversations that shape the future of creativity and brand impact. During the session, Chris emphasized a fundamental truth: cultural insights are not simply reflections of the world, they are essential drivers of meaningful and resonant brand narratives. Tomorrow, GALLO's Amy Lund will take the Salon Culture stage to discuss cross-industry collaboration and innovation in AI. Session details below: DATE: Wednesday, June 18th  TIME: 1pm - 2pm GMT +2 ADDRESS: 384 Boulevard des Glaieuls, Vallauris, Provence-Alpes-Côte d'Azur, 06220 France #CannesLions2025 #SalonCulture #LetVIRTUEBeThyGuide

📣 VIRTUE has been shortlisted for the Cannes Lions Social & Creator Awards in the Creator Collaboration category for our “Diss-Mas” campaign with MGA Entertainment. We’re honored to be recognized for work that reflects the power of creator-brand collaboration—where authentic storytelling and shared vision come together to create real impact 🦁 #CannesLions2025 #LetVIRTUEBeThyGuide #Awards

📸 Cannes Update: Our Co-President Kerry Tucker was featured on "Tiny Terrace Talks" today with Breaking and Entering Media Not only is “collaboration” a buzzword for Cannes… but also for VIRTUE this week 🐦 More Cannes updates coming soon! #LetVIRTUEBeThyGuide #CannesLions2025 #TinyTerraceTalks 

As we gear up for Cannes Lions 2025, we're excited to celebrate creativity, and the work that brings us here. Our Head of Business Development, Christine Robertson recently shared her perspective in Ad Age’s guide for first-timers at Cannes (linked below). More Cannes updates coming soon! #CannesLions2025 #LetVIRTUEBeThyGuide #Speaking #ThoughtLeadership

Soon we’ll be on the Croisette for Cannes Lions International Festival of Creativity 2025, ready to forge meaningful connections and make an impact through key speaking engagements and events 🌟 Chris Garbutt, VICE Media CCO and President at VIRTUE, will join Salon Culture Conversations ‘Culture as a Catalyst’ panel to discuss AI’s impact on branding, how cultural insight shapes creative campaigns, and VIRTUE’s approach to staying connected with emerging industry trends. If you or your team are attending the festival, stay connected and join us! 'Culture as a Catalyst' Session Info: - Tuesday, June 17 | 10:00–11:00 AM (GMT+2) - Location: 384 Boulevard des Glaieuls, Vallauris, Provence-Alpes-Côte d'Azur, 06220 - RSVP: https://xmrrwallet.com/cmx.plnkd.in/etni3apV #CannesLions2025 #LetVIRTUEBeThyGuide #SalonCulture #Speaking

🎁 We’re AICP Next Award winners! 🎁 Our Diss-Mas campaign for MGA Entertainment, starring The Rizzler, won an AICP (Association of Independent Commercial Producers) Next Award in the Influencer category —  and is now part of the MoMA Department of Film archives. Huge thanks to our partners at MGA Entertainment, and kudos to the team at VIRTUE for turning a diss track into a resounding cultural moment. #AICPAwards #InfluencerMarketing #LetVIRTUEBeThyGuide