tendercare

"I wish Tender existed when my sister and I were taking care of our parents," said Lisa Ling in a recent Instagram Live conversation with our founder and CEO, Shauna Sweeney, as part of CBS News's recent series on the Cost of Caregiving. Dive in to hear about Shauna's personal inspiration behind creating Tender, her journey from tech executive to innovator in caregiving, and how Tender simplifies the caregiving process. Watch now and join our community! https://xmrrwallet.com/cmx.plnkd.in/e-M2k3CT #Caregiving #Innovation #HealthTech #JoinTender

Most families don’t act until the damage is done. Whether it's making the call, forgiving someone, or getting organized before it becomes a crisis. Rest in peace, Ozzy. Thank you for the reminder.

This might be one of the most powerful reflections on caregiving we’ve ever heard. In a conversation with Rachel Martin on NPR's Wild Card, author Jason Reynolds opens up about caring for his mother through serious health challenges. As professionals in aging, we talk a lot about planning, resources, and logistics. But moments like this remind us of something deeper: Care is more than a task, it’s a way of saying thank you. If you’ve ever supported a loved one through decline, you know how much this matters.

Caregiving hits like chaos. Paperwork, appointments, decisions, emotions. No time to prepare and certainly no instructions. But what if we treated caregiving the way IKEA treats furniture? ➡️ One box ➡️ A clear plan ➡️ Every piece with a place Most families start caregiving without a manual. We’re building the system they should’ve had from the start.

Jay Leno reminds us what marriage really means. In a recent interview with Graham Bensinger, he shares what it’s been like caring for his wife as she lives with advanced dementia. He feeds her, carries her, and stays home to be with her. He says the first 40 years of their marriage were unbelievable. The last five? Challenging. But somehow… filled with even more love. This is the part of caregiving we rarely talk about, especially when it happens to public figures. → Status doesn’t protect you from caregiving. → Fame doesn’t make memory loss easier. → No one is immune to what aging eventually demands of us. Whether you’re a celebrity or a quiet spouse at home, caregiving has a way of revealing what love is really made of.

The best care doesn’t stop at decline... it continues through the last breath. Diane Pagan, a nurse practitioner in our trusted network, walks alongside families from the very first visit to the very end. When someone says, “I don’t want to go to the hospital,” she listens. When families feel unsure or overwhelmed, she helps them find peace in the plan they built together. Because the entire approach was centered around what the person actually wanted. That’s what dignified care looks like. And it’s why presence matters just as much as medical skill. Every person deserves a plan that reflects their wishes, especially in the final chapter. What helped you feel peace in your caregiving journey? We’d love to hear!

If you’re raising kids and helping your parents age, this will hit home. This clip from Mel Robbins perfectly captures what we hear from our community: → Wake up already behind and responsible for everyone else. → Spend your “breaks” fixing things no one else sees. → End the day exhausted and still thinking about tomorrow. This is more than stress! It’s caregiving layered on parenting layered on performance expectations. We loved this clip because it describes what so many feel, but can’t articulate... especially eldest daughters, sandwich generation moms, and working professionals navigating this season. 💜 If this sounds familiar, you’re not alone! 🔁 If it reminds you of someone in your life, please share it with them.

We talk a lot about caregiving and a lot about startups. But rarely do we talk about what it means to build something because of caregiving and to carry that mission into every round, every tradeoff, every yes. This post from our founder, Shauna Sweeney, is a glimpse into the mindset behind tendercare’s earliest days. For anyone building while caregiving, or carrying a vision no one else can see yet, we hope this reminds you you’re not alone! Believing in something before the world does is an act of care, too.

No one prepares you for the family dynamics that come with caregiving. When one sibling is doing everything, resentment builds fast. Unspoken expectations, unequal responsibilities, and years of built-up tension often surface during moments of crisis. Every family needs someone who can name the dynamic and guide the next step. That’s why we’re grateful to work with professionals like Jennifer Martire Baukol 🏡 a Seniors Real Estate Specialist (SRES) who does so much more than manage listings. She helps families slow down, navigate decisions with empathy, and preserve relationships in the middle of complex transitions. This is exactly the kind of elder care leadership we look for in our trusted network.

What’s the point of building a business if your brain can’t keep up? Everyone on this platform is talking about how to scale faster, work smarter, and lead better... but none of it matters if you lose your memory. We’ve seen TOO MANY families wait until it’s too late like when the meetings are missed, names are forgotten, and confusion can no longer be ignored. According to neurosurgeon Dr. Rahul Jandial, there’s no pill that can cure Alzheimer’s. But there is a research backed recipe that helps protect your brain: 1️⃣ Move – Keep your brain arteries open. → Brisk walking around your neighborhood → Bodyweight exercises at home → Gentle stretching or yoga 2️⃣ Eat – Prioritize brain-supportive foods. The brain thrives on healthy fats and antioxidants. Simple swaps: → Add leafy greens to one meal a day → Snack on a handful of walnuts or berries → Cook with olive oil instead of butter 3️⃣ Train – Challenge your working memory. Mental sharpness takes practice just like physical strength. Keep it simple: → A 10-minute puzzle or brain game → Calling a friend instead of texting → Trying a new route to work or the store This builds on the work of people like Daniel G. Amen, M.D. and Arianna Huffington, who’ve long made the case for protecting your mind before chasing more output. At tendercare, we’re focused on making that mindset practical, with tools that support memory, caregiving, and long-term clarity. 📌 Save this post. 💬 Tag someone who’s building something great, but forgetting to take care of themselves. This clip is from the Jay Shetty podcast with Dr. Rahul Jandial