Trove

New research commissioned by Amazon and conducted by the Centre for Economics and Business Research shows UK secondhand shopping is exploding, projected to reach $6.4 billion in 2025, up from $5.8 billion in 2024. Key Insights:  - 54% of Britons bought secondhand online last year  - Monthly spending on pre-loved goods doubled over 5 years (from $79 to $169) - 27% of Britons no longer believe new is inherently better than used What’s driving this? Cost-of-living pressures (31%), expanded product selection (26%), and environmental awareness (25%). The data suggests consumers are embracing secondhand when they have access to quality, trustworthy experiences, with secondhand now accounting for 34-45% of UK spending in popular categories like fashion, tech, and home appliances. The question isn’t whether secondhand will grow, but how quickly brands will adapt to this fundamental shift in consumer behavior. Read the full analysis from Sourcing Journal: https://xmrrwallet.com/cmx.plnkd.in/eBEM-8-Z #RetailTrends #Resale #CircularEconomy #Sustainability

We’re thrilled to see Patagonia has integrated trade-ins directly onto their website, putting resale at the heart of their brand and creating a seamless circular commerce experience. This longtime partnership shows what's possible when brands prioritize product longevity over single transactions. We're honored to provide the technology that makes this seamless experience possible, and we're building scalable solutions that any retailer can adopt to transform how they think about product lifecycle and customer relationships. At Trove, we believe every item deserves multiple lives, and Patagonia is leading the way in making circular commerce the new retail standard. Congratulations to the incredible Patagonia and Worn Wear teams on this milestone. 🌱 #CircularEconomy #RetailInnovation #BrandResale

The resale market is accelerating, and a new wave of price-conscious shoppers is creating incredible opportunities for brands.  A recent Forbes article reveals how resale has evolved beyond treasure hunting to become a mainstream shopping channel. Half of consumers now choose secondhand for smart deals, opening doors for everyday brands to reach new audiences. Key insights:  - 1/3 of consumers shopped resale in the last year  - Men are leading adoption at 34% vs. 29% of women (a largely untapped audience!) - Mass/specialty brands now have more resale shoppers than luxury (34% vs. 31%) This shift represents a massive opportunity for brands to extend customer relationships and capture value throughout the product lifecycle. Trove’s brand partners like Patagonia and EILEEN FISHER, INC. are already capitalizing on this trend, building resale as a core strategy that creates price flexibility and deepens customer engagement. The resale revolution isn’t just about sustainability. It’s about smart commerce that meets consumers where they are. Brands that embrace this shift will lead tomorrow’s circular economy. Read the full story here: https://xmrrwallet.com/cmx.plnkd.in/eKZKfUKc    #RetailStrategy #Resale #CircularCommerce

Grow resale with the resources you have – that's the focus of our latest newsletter. Key insights we're sharing: - Integrate, don't isolate: The strongest resale programs fold into existing marketing engines, so see how top nav placement and email integration are driving awareness. - Repurpose what works: How to transform your best-performing content with resale angles, from sustainability stats to styling tips. - Message for impact: Learn how Patagonia and La Ligne LLC make resale feel like a first-class offering, not an afterthought. Ready to grow resale without starting from scratch? 📧 Subscribe for monthly resale insights: https://xmrrwallet.com/cmx.plnkd.in/gfDMiv3Y #ResaleStrategy #CircularFashion #Recommerce

A new report from eBay and Bain & Company reveals how Digital Product Passports (DPPs), launching in the EU by 2026, will transform retail economics. By storing key product details such as materials, origin, and care instructions, these digital records create transparency that drives value. The impact:  - DPPs could double the lifetime value of products - Consumers could capture up to 65% of this new value - A thriving resale market will create a “halo effect” for primary goods Why this matters: Brands that embrace DPPs will be at the forefront of resale evolution, gaining valuable insights into product performance and consumer behavior in the secondary market. Trove has long championed the circular economy and seen how brands can thrive as they embrace recommerce. This report reinforces our belief that DPPs are a pivotal piece of the puzzle, enabling greater transparency, trust, and ultimately a more sustainable future for products. #ResaleRevolution #CircularFashion #FashionTech #DigitalProductPassports https://xmrrwallet.com/cmx.plnkd.in/dUk_K62T 

An analysis by The Washington Post reveals the complexities behind sustainability claims in fast fashion. While many brands are investing in offshore wind and AI-powered waste detection, their fundamental business models have not changed. The reality: Fashion accounts for 10% of global carbon emissions, and nearly two-thirds of brands are behind on their 2030 decarbonization goals. However, the global secondhand market is projected to reach $326 billion by 2029.  What’s driving change? Gen Z and Millennial consumers are redefining conscious shopping, calling out greenwashing on social media while celebrating authentic sustainability efforts. Red flags to look for:  - Vague buzzwords without specifics - Single sustainable collections while overall emissions increase - Generic nature imagery without third-party certifications At Trove, we’ve seen how brands can embrace circularity while driving business growth. The key isn’t launching a single sustainable line, it’s building sustainable practices into core operations.  Read the full story here: https://xmrrwallet.com/cmx.plnkd.in/eT3e5WVd #SustainableFashion #Circularity #Sustainability

AI isn’t just showing shoppers what’s trending, it’s telling them what still fits, what goes with that impulse buy from three years ago, and what’s perfect for that Sunday brunch. We’re moving toward a future where your closet becomes a searchable, AI-organized app that knows your style as well as you do. The shift is already happening:  - 95% of retailers are using or planning AI-powered real-time recommendations - 90% of Gen Z believes AI will improve their shopping experience Gen Z shoppers are mobile-first, sustainability-conscious, and expect instant personalization. They don’t browse sites, they ask, scroll, and buy through AI-powered tools that reflect their values. The question isn’t if AI will transform shopping, it’s whether you’ll lead or follow. Read the Quartz article here: https://xmrrwallet.com/cmx.plnkd.in/eXb8bJTr 

A recent Harvard Business Review study reveals that adding sustainability labels to products boosts customer demand by 13-14% for up to eight weeks after implementation. This isn’t just good news for the planet, it’s proof that circular business models are smart business. At Trove, we’ve seen this firsthand. When brands make it easy for customers to buy, sell, and trade pre-owned items, they’re not just reducing waste, they're meeting growing consumer demand for sustainable options. The circular economy isn’t just the future, it’s happening now. And the brands that embrace it aren’t just doing good, they’re doing well. Read more here: https://xmrrwallet.com/cmx.plnkd.in/dVvkSXUJ Ready to turn your brand’s sustainability goals into revenue growth? Trove can help you launch or scale your circular commerce program. #CircularEconomy #Recommerce #Sustainability 

According to a new report from European online platform Zalando, 71% of shoppers want to shop more sustainably, and 66% of them actually do! That’s two out of three people following through on their values. That kind of intent-to-action rate is rare, and it’s a strong signal that the desire for better options is real! The report further outlines what needs to change in order to push that number even higher: - 41% find sustainable items too expensive - 27% can’t identify which products are sustainable - 24% don’t know where to shop for them Ultimately, 77% of shoppers expect brands to make sustainable options the default, not a premium add-on. “Green hushing” by brands has created an information vacuum when consumers need guidance most. The solution? Shared responsibility across the entire fashion ecosystem:  ✅ Brands making sustainability accessible and affordable ✅ Improved infrastructure for recycling, resale, and repair ✅ Clear, trustworthy communication about sustainability ✅ Government support through policy and incentives The report emphasizes that closing the intention-action gap requires collective effort from brands, retailers, governments, social media platforms, and consumers working together. Read the complete report here: https://xmrrwallet.com/cmx.plnkd.in/dEy5JqQV #SustainableFashion #CircularEconomy #RetailSustainability #ConsumerBehavior

Great to see ACT (American Circular Textiles) member Trove featured in this Fast Company piece about brand-owned recommerce, which aims to makes resale feel as seamless and trustworthy as buying new. Trove's technology is helping to increase interest (from brands and shoppers) in the secondhand market, which had estimated sales of $50 billion in 2024. "The most powerful retail innovations don’t ask consumers to change behaviors or make sacrifices," Josh Dorfman writes in the article. "They redesign systems so that better outcomes emerge by default." https://xmrrwallet.com/cmx.plnkd.in/eUdxF-b9