Treasure Data

Amazon Web Services (AWS) has featured us in their first ebook for the Retail and CPG Competency. While the entire ebook is great, give special attention to pages 9-10, that's where things really heat up.

While AI security breaches dominate headlines, we've been building something different: AI agents you can actually trust with your customer data. Our partnership with Amazon Web Services (AWS) Bedrock isn't just about accessing powerful foundation models, it's about creating the secure infrastructure that makes enterprise AI adoption possible. Where others bolt AI onto existing systems and hope for the best, we built AI directly into our platform with security, governance, and transparency as foundational principles. Our AI agents operate on verified, permission-controlled customer data from the Diamond Record, with built-in guardrails that ensure every action is traceable, explainable, and auditable. Because AI is embedded within our platform, your customer data never leaves the secure environment, eliminating the data spillage risks that plague third-party AI integrations. This is AI that behaves ethically, legally, and within your business policies, not because we added security later, but because we designed it that way from day one. Discover how we're setting the new standard for trustworthy AI: https://xmrrwallet.com/cmx.plnkd.in/gkYct_Jx

Up to 3x faster campaign planning. A forecasted 20% boost in store efficiency. Automated personalized journeys at scale. Meet Nobitel, operator of 220 "Dr. Stretch" specialty stores across Japan. They achieved these results by transforming their manual marketing processes with Treasure Data's AI Agent Foundry, built on Amazon Web Services (AWS) Bedrock. The challenge? Data silos were preventing their team from delivering personalized wellness offers at the right time to the right customers. The solution: 💎 Audience Agent democratized data access across teams  💎 AI automation replaced manual campaign planning and forecasting 💎 Journey orchestration delivered personalization at scale From manual to superhuman. Read how they flexed their marketing muscles: https://xmrrwallet.com/cmx.plnkd.in/gHD6Y5iE

The anticipation for CDP World 2025 is building, and you can see exactly why October 28-29 in Las Vegas is the must-attend event for enterprise leaders. From customer transformation stories you'll hear from brands like Universal Music Group, Tanger, and Six Flags, to the strategic frameworks that are reshaping how organizations compete in the AI era, this is where data meets intelligence. 500+ enterprise leaders. Two days of signal-rich exchange. The conversations that define the next chapter of customer experience. Watch what's in store and register today: https://xmrrwallet.com/cmx.plnkd.in/e2S5DFrm

2 billion customer profiles. That's 1 in 4 people globally managed through our platform. With that level of responsibility comes an unwavering commitment to security that goes far beyond compliance checkboxes. Our CIO and CISO Aysha Khan puts it simply: "Compliance does not equal security. Having a comprehensive security strategy is the key." Get an inside look at how we protect customer data through three critical areas: stringent security and privacy protocols, our AWS infrastructure partnership, and trustworthy AI development. From ISO certifications to our AI-native approach that minimizes third-party tool reliance, this isn't just about meeting standards; it's about exceeding them. When you're trusted with 2 billion customer profiles, "good enough" isn't good enough. Peek inside our security approach: https://xmrrwallet.com/cmx.plnkd.in/g96puWwj

Wrapping up our Promotion Spotlight Series! Over the past few weeks, we've been celebrating team members across Treasure Data who've stepped up into new roles this year. Today, we're spotlighting the final group in our promotion series! At Treasure Data, we recognize and appreciate the achievements of our people and their continued contributions to our growth and culture. Here's to their next chapter!

Exciting developments in real-time audience activation! Treasure Data has been selected for Reddit, Inc.'s inaugural Advertising Ecosystem Partner Program cohort, bringing enterprise-grade customer data intelligence to one of the web's most engaged platforms. This partnership combines our intelligent CDP with Reddit's high-intent communities, enabling our customers to deliver more relevant, contextually-aware experiences while maintaining privacy-first data practices. What this means for your marketing strategy: ◻️ Seamless audience sync from the Diamond Record, Treasure Data’s persistent, real-time customer ID, to Reddit advertising campaigns ◻️ Enhanced targeting precision for better campaign performance using consented first-party data ◻️ Privacy-compliant activation that reduces reliance on third-party cookies  Access to more meaningful data signals, including customer value scores and conversion journey steps ◻️ Ability to reach Reddit's 100K+ active communities with unified customer intelligence ◻️ Improved campaign measurement and attribution across your entire marketing ecosystem When Reddit's highly engaged communities connect with Treasure Data's real-time customer intelligence, brands can finally bridge the gap between data collection and meaningful audience engagement, all while staying ahead of privacy regulations and cookie deprecation. Read more about this partnership: https://xmrrwallet.com/cmx.plnkd.in/dSBNaa5f

What happens when 200 financial services marketers get honest about their data challenges? The results from our collaboration with MoEngage and Movable Ink reveal an industry at a crossroads. While 66% of BFSI leaders recognize data as critical to business success, the gap between intention and execution is staggering. From data discrepancies plaguing 28% of teams to manual processes still dominating workflows, financial services marketers are fighting legacy systems when they should be building competitive advantages through personalization. Our Co-founder & CEO Kazuki 💎 Ohta notes how AI is transforming decision-making speed, allowing teams to build personalized journeys faster, but only when the data foundation supports it. Alex Manly and Robbie Freeman from Movable Ink add crucial context about moving beyond traditional marketing to truly data-driven experiences. The future belongs to financial brands that can turn data complexity into customer clarity. Discover what's really happening in BFSI data strategies: https://xmrrwallet.com/cmx.plnkd.in/gHbSPzaQ

Building AI agents that discriminate against job applicants isn't innovation, it's a lawsuit waiting to happen. While companies rush to deploy AI, the recent class-action against Workday highlights why trust can't be an afterthought in AI development. When enterprises implement AI agents without proper governance, they risk legal consequences and broken customer relationships. The difference between risky AI and trustworthy AI isn't the sophistication of the models, it's the quality of the data foundation and the governance framework built around it. When AI agents operate on incomplete, biased, or ungoverned data, they amplify those flaws at scale. Our AI Agent Foundry, built on Amazon Bedrock's secure infrastructure, addresses this by ensuring every agent operates on verified, permission-controlled customer data with enterprise-grade compliance and transparency from day one. No afterthoughts, no retrofitting governance, just AI that's designed to be trustworthy from the ground up. The question isn't whether to adopt AI agents. It's whether you're building them to inspire confidence instead of courtroom battles. Learn how Amazon Bedrock's multi-layered security architecture and automated compliance tools create the foundation for AI agents that actually inspire trust rather than legal trouble. https://xmrrwallet.com/cmx.plnkd.in/gKSe6Fxm Amazon Web Services (AWS) #amazonbedrock