Theory

Theory Journey Series Introducing Melanie Champmartin: Director of Ecommerce and Head of Marketing UK/EU. #TheoryJourneySeries

  Theory Celebrates Pride in Partnership with The Lesbian, Gay, Bisexual & Transgender Community Center   At Theory, we believe that the right clothes imbue confidence and empower people to live as their most authentic selves. That belief is central to our long-standing partnership with The LGBTQ+ Community Center. We’re proud to share this video series, Dress With Pride, showcasing our wardrobing event partnership, a program held in service of the Center’s mission to support queer youth on their path to finding fulfilling careers. The stories shared here are a powerful reminder of what’s possible when purpose meets action.   Since 2023, we’ve proudly hosted these events at our global headquarters in the Meatpacking District, just steps from The Center. These events offer community members the opportunity to shop Theory pieces in a safe, gender-affirming way. We also offer professional headshots, resume writing support, and interview coaching to help individuals prepare for their next chapter. Additionally, we maintain a permanent Theory closet at The Center, so anyone with an upcoming interview or professional opportunity can borrow clothing that helps them show up with confidence.   A vital organization with programs and services that span arts and culture, health, family, and economic advancement, The Center has supported and advocated for LGBTQ+ New Yorkers for over 40 years. We’re honored to support this extraordinary organization and its community—not just during Pride Month, but all year long.

Theory Journey Series Introducing Martin Andersson: Vice President, Creative Director, Menswear #TheoryJourneySeries

Join us for a hiring event at our Wrentham Outlet location. Look forward to seeing you there! David R. Citlalli Alvarez Martinez Marco Sierra Yanouchka Mervilus

Join us for a hiring event at our Meatpacking Flagship location. Look forward to seeing you there! Samantha Brass Marysa Davisson Gabriella Tedesco

Join us for a hiring event at our Woodbury Outlet on Thursday, May 15th. Look forward to seeing you there! David R. Citlalli Alvarez Martinez Marysa Davisson Marco Sierra

A Day to Remember: Take A Child to Work Day 2025 One of our favorite days of the year has come and gone and it did not disappoint. On Thursday, April 24, Fast Retailing and Theory welcomed over 100 children and their grown-ups for our annual Take a Child to Work Day. It was a joy to open our doors and give them a peek into the world of fashion and retail. The day began at UNIQLO Soho, where families kicked off the morning with a store tour before heading downtown to Theory. At our Design & Innovation Center, kids explored the artistry behind our work—from watching a live demonstration in the cutting room to designing their own hats and participating in hands-on craft activities. For our youngest guests under four, we added face painting and balloon animals to the mix. Every child had the chance to pose for a professional family or individual portrait, and our rooftop lunch was capped off with a lively raffle. To win, kids had to recall fun facts they learned throughout the day, ensuring they were engaged and learning about what their parents do at work. Remarked parent and VP of Wholesale Planning for Theory and Helmut Lang, Ricki Segal, “My son sees my husband and me leave everyday to go to “work,” but he doesn’t really know what that means. It was great for him to come in and see where I’m going and what I’m doing everyday after I say goodbye to him in the morning. While he’s only 2 right now, I’m so glad to be a part of a company that allows our children to see a vibrant workplace, giving them something to aspire to in the future!” We love this tradition, not just for the joy it brings, but for the inspiration it sparks. Our hope is that moments like these encourage future generations to dream big—and maybe even consider a career in fashion.

Dear LA, as you continue to recover and rebuild from the fires in January, we are steadfast to support in the way we know how, alongside incredible local partners who share our belief in resilience and community. To learn more about these services and how to access them visit: https://xmrrwallet.com/cmx.plnkd.in/eQP79s8d

Good Talks: A series of discussions putting scalable sustainability solutions into action, hosted by Theory in partnership with the Council of Fashion Designers of America (CFDA). In continued celebration of Earth Month, our Meatpacking store held the fourth installment in this series, Circularity, Considered, a conversation focused on circularity through the use of sustainable materials, upcycling, closed-loop production, and product life extension. Our panelists included the founder of The Circularity Project, Indré Rockefeller, Marco Mantellassi, CEO of Manteco, Natalie Chanin, founder and creative director of Alabama Chanin and Project Threadways, and moderator Wendy Waugh. Head here to watch the full panel discussion: https://xmrrwallet.com/cmx.plnkd.in/g9RhEu3Q

Join us for a hiring event at our Philadelphia Outlet on Friday, April 25th. Look forward to seeing you there!