🚢 Exciting news from Starboard Group! We’re proud to announce our new partnership with Princess Cruises, launching this fall onboard the spectacular new Star Princess. 🌟 Together, we’re setting a new standard in vacation retail — delivering curated experiences that blend luxury, storytelling, and destination. From custom assortments to one-of-a-kind activations that will delight Star Princess’ guests, this retail experience is all about elevating the journey — and creating unforgettable moments at sea. At Starboard, our purpose is to curate a vibrant world, and this partnership is a powerful reflection of that mission. A heartfelt thank you to our partners at Princess Cruises for sharing this vision — and trusting us to bring it to life. Read the full story here: https://xmrrwallet.com/cmx.plnkd.in/e5TdwbY5 #CurateAVibrantWorld | #PrincessCruises | #StarPrincess | #LuxuryAtSea | #RetailReimagined | #VacationRetail | #StarboardGroup
Starboard Group
Retail
Miami, Florida 49,599 followers
The World's Leading Vacation Retail Curator
About us
From its origins in 1958 charting new courses in the duty-free industry, Starboard has always been more than just a retailer—we're curators of vibrant experiences that enrich every vacation. As the world’s leading vacation retailer at sea, we've perfected the art of creating memorable shopping moments across more than 90 ships, partnering with 15 world-class cruise lines. Our luxury division is creating a unique boutique experience for luxury travelers by hand curating elevated retail collections and experiences for sophisticated travelers on ocean ships, yachts and adventure-based expedition vessels. In 2024, as Starboard Group, we’re expanding our horizons even further. Now, with Starboard Cruise, Starboard Luxury, and Starboard Resort under our umbrella, we’re bringing our signature retail magic to land-based operations. This evolution positions us at the forefront of vacation retail, blending our rich maritime heritage with the exciting opportunities of resort-based shopping. Recognized time and again for our innovation and quality—garnering accolades such as DFNI-Frontier Americas Travel Retailer of the Year and Global Cruise Retailer of the Year—Starboard Group continues to set the standard in travel retail. Our sister company, Onboard Media, crafts engaging multimedia experiences that drive brand awareness and boost revenue across the travel and hospitality sectors. Headquartered in Miami, with additional offices in Hong Kong, Shanghai, and Genoa, Italy, Starboard and Onboard Media are proud members of Global Travel Retail Holdings, LLC—a forward-thinking joint venture with LVMH and Gissy Investments, poised to lead the next wave of travel retail innovation.
- Website
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https://xmrrwallet.com/cmx.pwww.starboardretailgroup.com/
External link for Starboard Group
- Industry
- Retail
- Company size
- 1,001-5,000 employees
- Headquarters
- Miami, Florida
- Type
- Public Company
- Specialties
- Retail, Cruise Industry, Experiential Retail, Travel Retail, Fine Jewelry, Swiss Watches, Beauty Retail, and Luxury Retail
Locations
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Primary
8400 NW 36th Street
Suite 600
Miami, Florida 33166, US
Employees at Starboard Group
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Stacy Shaw
SVP Sales & Guest Experience Executive | Delivering Unforgettable Guest Journeys & Revenue Results | Travel, Cruise & Hospitality | Luxury, Premium…
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Eric LW Stewart
HR Executive with over 25+ years in the Hospitality & Cruise Industry with Starboard, RCL, Celebrity, Azamara, NCL & Club Med
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Jose Suarez
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Caryl Capeci
Travel Retail Executive, SVP Fine Jewelry & Watches, Starboard Cruise Services, Former CEO Hearts On Fire
Updates
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We’re thrilled to celebrate the recent debut of the latest addition to The Ritz-Carlton Yacht Collection fleet of ultra-luxury superyachts, Luminara. Congratulations to the team at The Ritz-Carlton Yacht Collection and our own luxury division, Starboard Luxury, for conceptualizing and delivering beautifully curated boutiques featuring collections that are thoughtfully suited to a yachting atmosphere and Ritz-Carlton’s distinct clientele. Thank you to the exclusive group of luxury brand partners for aligning with our vision to bring a new era of ultra-luxury shopping at sea to life. Cheers!🥂 Read the full story here: https://xmrrwallet.com/cmx.plnkd.in/ejpywRPG #ritzcarltonyachtcollection #starboardluxury #luxuryretail #luxurycruise #luxurytravel #luxury #ultraluxury #yachting
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Leadership Listening Live | Mediterranean 2025 📍 Athens, Greece 🇬🇷 This week, our Leadership Listening Live tour brought our leadership team to the heart of the Mediterranean, where we connected with the teams onboard six of our incredible cruise line partners: Celebrity Cruises, Royal Caribbean, Virgin Voyages, Ritz-Carlton Yacht Collection, Azamara, and Silversea. Together with our retail teams, our leadership team: 🎉 Celebrated strong performance and exciting momentum 👂 Listened and learned—gathering key insights to enhance the guest experience and deepen loyalty 🤝 Came together as a leadership team to align on priorities for the rest of 2025 and shape a bold vision for 2026 💬 Heard inspiring stories of how our retail teams maximize the guest experience through meaningful finds that capture the essence of the Mediterranean and every destination visited A heartfelt thank you to our global teams—both onboard and shoreside—for your passion, partnership, and unwavering commitment to delivering exceptional vacation retail. #LeadershipListeningLive #CruiseRetail #Mediterranean2025 #TeamStarboard #GuestExperience #RetailExcellence #PartnershipsAtSea #CuratingAVibrantWorld
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🚢🥃 Breaking new ground at sea! Starboard Group is proud to unveil the exclusive launch of Invicta Tequila – a bold, new premium spirit brought to life in partnership with Invicta Watch Group and Casa Maestri Distillery, one of Mexico’s most awarded distilleries. This first-at-sea debut is more than a product launch — it’s a milestone in our history. For the first time ever, Starboard has spearheaded the creation of a branded, premium spirit from concept to shelf, combining our deep industry expertise with a passion for curating unforgettable guest experiences. With Invicta Tequila, cruise guests will be the first in the world to discover this bold new spirit — available only at sea. Here’s to innovation, collaboration, and creating new ways to shop, sip, and savor at sea. 🌊🥂 🔗 Read the full story: https://xmrrwallet.com/cmx.plnkd.in/ecbuP4NB #StarboardGroup #InvictaTequila #FirstAtSea #CruiseRetail #PremiumSpirits #RetailInnovation #CasaMaestri #InvictaWatchGroup #CurateaVibrantWorld
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🚢✨ We’re honored to be featured in WWD, with an exclusive interview spotlighting our SVP, Fine Jewelry & Watches Caryl Capeci! ✨🚢 In this feature, Caryl shares how Starboard Group is redefining the cruise retail experience with some of our most exciting launches and initiatives to date—from luxury timepieces and fine jewelry collections to immersive destination-inspired activations and exclusive debuts at sea. At Starboard, we’re passionate about curating unforgettable moments for our guests, and this article celebrates the creativity, innovation, and collaboration that make it all possible. Read the full interview in WWD: https://xmrrwallet.com/cmx.plnkd.in/exGKfra9 #CruiseRetail #LuxuryAtSea #RetailInnovation #StarboardGroup #GuestExperience #WWDFeature #CurateAVibrantWorld
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🌟 We’re excited to welcome Anthony Richards to Starboard Group as Vice President of Retail Experience & Sales Optimization, effective July 7! In this newly created role, Anthony will lead the creation and execution of innovative, multisensory retail experiences at sea—bringing our guests unforgettable destination-inspired moments that delight shoppers, drive conversion, and build loyalty. With deep knowledge of the cruise retail industry and a passion for delivering exceptional guest experiences, Anthony will play a key role in advancing Starboard’s retail transformation strategy. Please join us in welcoming Anthony to the team as we continue to reimagine vacation shopping! 📖 Read more here: https://xmrrwallet.com/cmx.plnkd.in/e2BWJkyZ #LeadershipAnnouncement #StarboardRetail #VacationRetail #CruiseRetail #RetailInnovation #GuestExperience #RetailTransformation
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Ready to Curate a Vibrant World with Us? 🌎✨ We’re always searching for bold, innovative, and unforgettable brands to help us transform the vacation shopping experience across Cruise, Luxury, and Resort retail. If your brand is ready to reach a global audience of travelers — and be part of unforgettable moments at sea and on land — we want to hear from you. 💡 Let’s create something extraordinary together. Start your journey with us here: https://xmrrwallet.com/cmx.plnkd.in/eR6tFuds
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That’s a wrap on the 2025 DFNI Cruise Conference! 🚢✨ We’re proud to have contributed to two standout sessions that captured the heart and hustle of cruise retail: 🔹 Benito Mendez, SVP of Merchandising & Planning, took the stage on the Niche Categories panel, highlighting how focused, story-driven assortments are creating powerful moments—and results—at sea. 🔹 Nik Pavic, Travelling District Manager, brought the frontline perspective to The Inside Story, sharing what it really takes to succeed onboard, from team dynamics to delivering unforgettable guest experiences. Thank you to the DFNI team for hosting another inspiring event and spotlighting the innovation and passion driving cruise retail forward. 📖 Want to dive deeper into today’s highlights? Read more here: https://xmrrwallet.com/cmx.plnkd.in/e347Xu6z #CruiseRetail #VacationShopping #DFNICruiseConference #StarboardGroup #CuratingAVibrantWorld
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Starboard Group is elevating fine jewelry at sea—one unforgettable voyage at a time. 💎🛳 In this National Jeweler Q&A, Caryl Capeci, SVP of Fine Jewelry & Watches, shares how her leadership is guiding a new frontier for fine jewelry at sea—bringing curated collections, exclusive activations, and milestone-driven moments to guests from around the world. It’s all about meeting guests where they are—literally—and transforming vacation shopping into a luxury experience. 📖 Read the full article here: https://xmrrwallet.com/cmx.plnkd.in/dbUkkD74 #StarboardGroup #CruiseRetail #FineJewelry #RetailInnovation #CurateAVibrantWorld
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🛳️ Charting the Course for Cruise Retail — Live from Barcelona Day 1 of the DFNI Cruise Conference brought powerful insights and spirited discussion around the evolving cruise retail landscape—and Starboard was proud to be at the heart of it. Lisa Bauer,President & CEO of Starboard Group, opened the event as part of the “Rough Waters or Smooth Sailing? Assessing the State of the Industry” panel. Lisa spoke to the opportunities ahead and what today’s cruise guests truly value. Caryl Capeci, SVP of Fine Jewelry & Watches, joined fellow leaders from Moët Hennessy, Breitling, and Kering Eyewear on the luxury panel, sharing insights on premiumization, brand storytelling, and agile retailing. 📸 Swipe through the photo highlights and stay tuned for more from Barcelona as we continue shaping the future of cruise retail: 👉 https://xmrrwallet.com/cmx.plnkd.in/e347Xu6z #DFNICruiseConference #CruiseRetail #LuxuryAtSea #LeadershipInRetail #StarboardAtSea #WomenInLeadership #CuratingAVibrantWorld #CruiseIndustry #Barcelona2025
🛳️ The DFNI Cruise Conference is underway in Barcelona, and we have had a great first day of sessions, covering the trends and opportunities driving growth in this vibrant market. Take a look at some of the photos from the first day and make sure to keep up to date with all the latest talking points: https://xmrrwallet.com/cmx.plnkd.in/e347Xu6z #DFNICruise25 #Cruise #LiveCoverage #TravelRetail
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