SplitMetrics

⚠️Attention, everyone!⚠️ We’ve been informed that SplitMetrics’ name has been used by scammers. Third parties are impersonating our company and may offer you to earn money with them or even join a fake business entity. This is a ruse. Please remember that SplitMetrics’ official domain name is splitmetrics.com. No “apps”, no “services”, no “mobile”, 𝗶𝘁’𝘀 𝘀𝗶𝗺𝗽𝗹𝘆 𝘀𝗽𝗹𝗶𝘁𝗺𝗲𝘁𝗿𝗶𝗰𝘀.𝗰𝗼𝗺. We’ve never changed it and have no intention of doing that. We never contact anyone with emails that are not from @splitmetrics.com or @splitmetrics.io. What’s more, all our job openings are placed exclusively on our website and official job board platforms. SplitMetrics is an ecosystem of products and services, and our only goal is to help accelerate the growth of your app. That’s it. We don’t offer any quick cash grabs and, therefore, are not affiliated with people trying to impersonate us./ Sadly, situations like this are becoming a trend in the industry. We are asking our customers and partners to stand vigilant and be 'scam aware'. Double-check ✅ every message you receive and DO NOT ⛔ engage with suspicious offers/requests. If you’re in doubt, we’re always here to help — contact us in the comments section or via our website splitmetrics.com. Take care of yourself. #appgrowth #appmarketing #mobilemarketing #scamwarning #SplitMetrics

AI is transforming how mobile marketers work—faster insights, better creatives, smarter decisions. 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗛𝘆𝗽𝗲: 𝗥𝗲𝗮𝗹 𝗪𝗮𝘆𝘀 𝗔𝗜 𝗶𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗔𝗽𝗽 𝗚𝗿𝗼𝘄𝘁𝗵 🗓 September 4, 2025 ⏰ 5 PM CET / 11 AM ET Join SplitMetrics and Singular for a live panel on how leading app marketers are actually using AI to grow: ✅ Smarter UA & ASO workflows ✅ Data-driven creative wins ✅ Real use cases from tools like Claude, Iris, and Creative IQ See you there? Check comments for the registration link 👇 #MobileMarketing #AIinMarketing #UserAcquisition #ASO #AppGrowth #Webinar

📱 Instagram runs Apple Ads in 22 storefronts, but one major market barely shows up. We asked Iris, the first AI Agent for Apple Ads to analyze Instagram’s global presence across Apple Ads. What did she find? Massive coverage in the US, Korea, and Japan, but almost no keyword coverage in Germany. 🇩🇪 With over 6,800 keywords across four continents, Instagram’s strategy reveals where social giants prioritize and where gaps still exist. 👉 Swipe through to explore Iris’ breakdown of storefront focus, regional strategy, and what it means for growth teams thinking global. #AI #AppleAds #SocialApps #MobileMarketing #UserAcquisition #AppGrowth #PerformanceMarketing #AdTech #AIAgents #MarketingAutomation

Great time at #AppsFlyerAgencyDay - huge thanks to our partners at AppsFlyer for putting together such an excellent event! 🙌 The day was packed with insights, from the latest industry trends to actionable strategies for driving mobile growth. It was a great opportunity to connect with forward-thinking marketers and showcase how SplitMetrics Acquire and Iris can make a real impact. Excited for what’s next. Onward! 🚀 #MobileMarketing #AppGrowth #AppleAds #UserAcquisition

While most app marketers use AI for creative tasks, the top performers are using it to predict future ROAS. 📈 What's their secret? They've moved beyond generic prompts and are building a competitive advantage with Predictive and Prescriptive AI on their own first-party data. This is the efficiency + turning unique user insights into a strategic growth engine! Our new article shows you how to adopt this winning mindset. We cover: 🔹 Why purpose-built AI is essential for handling the complex, high-velocity data of app marketing. 🔹 The difference between Predictive AI (forecasting what will happen) and Prescriptive AI (recommending what to do). 🔹 How these models work together in a self-improving "Automated Optimization Loop". 🔹 How to leverage your data to optimize for long-term value, not just cheap installs. Want to join the top performers? Check the link in the comment.

💸 Finance apps face a different kind of pressure: high CPIs and intense competition for user trust. That’s why understanding where and how to invest in Apple Ads is key, especially when you're scaling globally. We asked our AI Agent Iris to analyze Revolut’s Apple Ads spend distribution across markets. 🔍 What Iris revealed might surprise you 👀 📍 Heavy investment in the UK and Western Europe? Predictable. 🇭🇷 But a big chunk going to Croatia? Less so. 🇺🇸 And the US? Low spend despite huge keyword coverage. Iris uncovered a strategy that’s packed with insights for UA teams looking to scale efficiently across regions. 👉 Swipe through to explore how Revolut allocates spend, and what you can learn from their market prioritization. #AI #AppleAds #MobileMarketing #UserAcquisition #AppGrowth #AppMarketing #PerformanceMarketing #AdTech #AIAgents #MarketingAutomation

👀 How do your Apple Ads metrics stack up against the competition? The 𝟮𝟬𝟮𝟱 𝗔𝗽𝗽𝗹𝗲 𝗔𝗱𝘀 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 from SplitMetrics will help you to find the answers, powered by data from 4.4B+ impressions, 3.1M+ keywords and 253.1M+ downloads. Inside, you’ll discover: 🔹 Average CPT, CR, TTR & CPA by category and region 🔹 Key performance shifts across global markets 🔹 Actionable tips to scale your campaigns in 2025 Comment "Benchmarks" and get your free copy now! #MobileMarketing #AppGrowth #AppleAds #UserAcquisition

🎮 Gaming apps know the pressure: fast trends, faster competition. Keyword strategy is make-or-break and even top apps leave growth gaps on the table. We asked our Iris, the first AI Agent for Apple Ads to analyze Coin Master’s keyword strategy. 🔎 The verdict? Strong brand coverage, but real room to tighten brand protection and capture more high-intent keywords. 👉 Swipe through to see what Iris uncovered and take inspiration for your own strategy! #AI #AppleAds #MobileMarketing #UserAcquisition #AppGrowth #AppMarketing #PerformanceMarketing #AdTech #AIAgents #MarketingAutomation

⚡️ AI is transforming app marketing — are you keeping up? Subscribe to 𝘼𝙄 𝙛𝙤𝙧 𝘼𝙥𝙥 𝙈𝙖𝙧𝙠𝙚𝙩𝙚𝙧𝙨, SplitMetrics’ monthly newsletter packed with practical insights, expert tips, and real-world AI use cases for mobile growth. 👉 https://xmrrwallet.com/cmx.phubs.ly/Q03y0lpJ0 This isn’t just hype — it’s your shortcut to: ✅ Smarter campaign decisions ✅ Faster creative production ✅ Better use of AI tools your team already has Whether you’re in UA, ASO, or product marketing — this is your signal to level up. Join us and stay ahead 🚀 #AIforMarketers #AppMarketing #MobileGrowth #SplitMetrics #UserAcquisition

The agentic era in app marketing has started. Meet Iris: the first AI Agent for Apple Ads. Iris uncovers competitor strategies, detects shifts in market share, finds missed keyword opportunities, and returns actionable insights in seconds, all through a simple chat on Slack. 🔍 Powered by real market signals and Apple Ads data ⚙️ Trained by app growth experts & award-winning data scientists ✅ Insights purpose-built for Apple Ads, that no other generic AI tool can provide 📊 Built for marketing teams that move fast Join the agentic revolution in app marketing! 👉 Check out our article & learn more: https://xmrrwallet.com/cmx.phubs.ly/Q03xGZ130