SplitMetrics

⚠️Attention, everyone!⚠️ We’ve been informed that SplitMetrics’ name has been used by scammers. Third parties are impersonating our company and may offer you to earn money with them or even join a fake business entity. This is a ruse. Please remember that SplitMetrics’ official domain name is splitmetrics.com. No “apps”, no “services”, no “mobile”, 𝗶𝘁’𝘀 𝘀𝗶𝗺𝗽𝗹𝘆 𝘀𝗽𝗹𝗶𝘁𝗺𝗲𝘁𝗿𝗶𝗰𝘀.𝗰𝗼𝗺. We’ve never changed it and have no intention of doing that. We never contact anyone with emails that are not from @splitmetrics.com or @splitmetrics.io. What’s more, all our job openings are placed exclusively on our website and official job board platforms. SplitMetrics is an ecosystem of products and services, and our only goal is to help accelerate the growth of your app. That’s it. We don’t offer any quick cash grabs and, therefore, are not affiliated with people trying to impersonate us./ Sadly, situations like this are becoming a trend in the industry. We are asking our customers and partners to stand vigilant and be 'scam aware'. Double-check ✅ every message you receive and DO NOT ⛔ engage with suspicious offers/requests. If you’re in doubt, we’re always here to help — contact us in the comments section or via our website splitmetrics.com. Take care of yourself. #appgrowth #appmarketing #mobilemarketing #scamwarning #SplitMetrics

🛍️ Amazon is a powerhouse in e-commerce but even the biggest players have blind spots in Apple Ads. We asked Iris, the first AI Agent for Apple Ads, to analyze Amazon’s keyword strategy and brand protection. The results? Surprising. 👀 🔍 Zero active keywords in the US. 🛡️ Meanwhile, competitors like Target and Walmart are bidding aggressively on Amazon’s brand terms. 📉 No defensive bidding on high-intent terms like “amazon prime” or “prime video.” 📈 And thousands of missed opportunities across shopping, electronics, fashion, and seasonal categories. 👉 Swipe through to explore how Iris uncovered critical keyword gaps, brand vulnerability, and what Amazon could be doing to defend its turf and drive growth across key segments. #AI #AppleAds #SocialApps #MobileMarketing #UserAcquisition #AppGrowth #PerformanceMarketing #AdTech #AIAgents #MarketingAutomation

Want to make every user feel like your app was built just for them? Custom product pages are the right way to do it. Download our Custom Product Pages Playbook — a guide to creating, optimizing, and scaling custom product pages across different Apple Ads placements. Inside, you’ll find: 🔹 Setup guides for Today tab, Search tab & search results campaigns 🔹 Ideas for testing different value propositions 🔹 Insights on using deep links 🔹 Approaches to testing their effectiveness 🔹 UA strategies & design tips from the SplitMetrics Agency team, and so much more! It’s time to strike the right chord with every user segment 😉. 👉 Get it now: https://xmrrwallet.com/cmx.phubs.ly/Q03zwDLf0 #appgrowth #AppleAds #appmarketing #customproductpages #mobilegrowth #mobilemarketing #paidUA #UA

Keeping your Custom Product Pages aligned with seasonal campaigns, promo pushes, or ongoing testing shouldn’t mean logging in daily to toggle things manually. But that’s what many growth teams are stuck with, too many Ad Groups and not enough time. With SplitMetrics’ Custom Product Pages Scheduler, you can: ✅ Schedule creative changes in advance ✅ Automate rotations on your terms (daily, weekly, biweekly) ✅ Roll updates across 100+ Ad Groups No cloning, duplication, or last-minute chaos. Whether you're planning structured tests or just trying to keep your product pages fresh, this tool gives you control, consistency, and scale. 📩 Want help setting it up? Our team’s here to guide you. Just reach out and we’ll walk you through it. #UA #UserAcquisition #AppleAds #AppGrowth #SplitMetrics #AppMarketing #MobileGrowth #AI

AI is transforming how mobile marketers work—faster insights, better creatives, smarter decisions. 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗛𝘆𝗽𝗲: 𝗥𝗲𝗮𝗹 𝗪𝗮𝘆𝘀 𝗔𝗜 𝗶𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗔𝗽𝗽 𝗚𝗿𝗼𝘄𝘁𝗵 🗓 September 4, 2025 ⏰ 5 PM CET / 11 AM ET Join SplitMetrics and Singular for a live panel on how leading app marketers are actually using AI to grow: ✅ Smarter UA & ASO workflows ✅ Data-driven creative wins ✅ Real use cases from tools like Claude, Iris, and Creative IQ See you there? Check comments for the registration link 👇 #MobileMarketing #AIinMarketing #UserAcquisition #ASO #AppGrowth #Webinar

📱 Instagram runs Apple Ads in 22 storefronts, but one major market barely shows up. We asked Iris, the first AI Agent for Apple Ads to analyze Instagram’s global presence across Apple Ads. What did she find? Massive coverage in the US, Korea, and Japan, but almost no keyword coverage in Germany. 🇩🇪 With over 6,800 keywords across four continents, Instagram’s strategy reveals where social giants prioritize and where gaps still exist. 👉 Swipe through to explore Iris’ breakdown of storefront focus, regional strategy, and what it means for growth teams thinking global. #AI #AppleAds #SocialApps #MobileMarketing #UserAcquisition #AppGrowth #PerformanceMarketing #AdTech #AIAgents #MarketingAutomation

Great time at #AppsFlyerAgencyDay - huge thanks to our partners at AppsFlyer for putting together such an excellent event! 🙌 The day was packed with insights, from the latest industry trends to actionable strategies for driving mobile growth. It was a great opportunity to connect with forward-thinking marketers and showcase how SplitMetrics Acquire and Iris can make a real impact. Excited for what’s next. Onward! 🚀 #MobileMarketing #AppGrowth #AppleAds #UserAcquisition

While most app marketers use AI for creative tasks, the top performers are using it to predict future ROAS. 📈 What's their secret? They've moved beyond generic prompts and are building a competitive advantage with Predictive and Prescriptive AI on their own first-party data. This is the efficiency + turning unique user insights into a strategic growth engine! Our new article shows you how to adopt this winning mindset. We cover: 🔹 Why purpose-built AI is essential for handling the complex, high-velocity data of app marketing. 🔹 The difference between Predictive AI (forecasting what will happen) and Prescriptive AI (recommending what to do). 🔹 How these models work together in a self-improving "Automated Optimization Loop". 🔹 How to leverage your data to optimize for long-term value, not just cheap installs. Want to join the top performers? Check the link in the comment.

💸 Finance apps face a different kind of pressure: high CPIs and intense competition for user trust. That’s why understanding where and how to invest in Apple Ads is key, especially when you're scaling globally. We asked our AI Agent Iris to analyze Revolut’s Apple Ads spend distribution across markets. 🔍 What Iris revealed might surprise you 👀 📍 Heavy investment in the UK and Western Europe? Predictable. 🇭🇷 But a big chunk going to Croatia? Less so. 🇺🇸 And the US? Low spend despite huge keyword coverage. Iris uncovered a strategy that’s packed with insights for UA teams looking to scale efficiently across regions. 👉 Swipe through to explore how Revolut allocates spend, and what you can learn from their market prioritization. #AI #AppleAds #MobileMarketing #UserAcquisition #AppGrowth #AppMarketing #PerformanceMarketing #AdTech #AIAgents #MarketingAutomation

👀 How do your Apple Ads metrics stack up against the competition? The 𝟮𝟬𝟮𝟱 𝗔𝗽𝗽𝗹𝗲 𝗔𝗱𝘀 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 from SplitMetrics will help you to find the answers, powered by data from 4.4B+ impressions, 3.1M+ keywords and 253.1M+ downloads. Inside, you’ll discover: 🔹 Average CPT, CR, TTR & CPA by category and region 🔹 Key performance shifts across global markets 🔹 Actionable tips to scale your campaigns in 2025 Comment "Benchmarks" and get your free copy now! #MobileMarketing #AppGrowth #AppleAds #UserAcquisition