RKD Group

Meet Monique Boutilier, Director of Direct Mail Strategy at RKD! 🌟 Based in Burlington, Ontario, Monique is one of our proud Canadian RKDians and she just hit her 10-year milestone with RKD! Monique leads the way in building direct mail strategies and budgets, collaborating across teams and tracking performance to drive growth for our clients. Outside of work, she’s always planning her next getaway—whether it’s a museum-hopping family trip or a decades-old sister travel tradition. Her latest adventure? Joining a local book club that pairs novels with new restaurants around town. 📚🍷 Her favorite RKD moments? Anytime the team is together in person—there’s just no substitute for that kind of synergy. 💫 Here’s to Monique’s creativity, collaboration and decade of dedication! 🎉

Less than a week until The Bridge Conference kicks off! 👏 RKD Group will be there and we’re ready to connect, collaborate and explore what’s next for nonprofit fundraising. See you in National Harbor! Dawn Beall, Max Bunch, Heidi Caster, Eddy Camas, Matthew DiBenedetti, Paul Evers, Renee Falconer, Kevin Hartland, Trent Johnson, Andrew Laudano, Charles Lehosit, David Lusk, Glenn McKinney, Justin McCord, Kristen McCool, Lianne Raices, Dustin Riddle, Ronnie Richard, Ellen Roeder, Anna Schuster, Jarred Schremmer, Heather Simms Schichtel, Lucy Sheppard, Jenn Thompson, Amanda Wasson, Tamara Wheeler, Chris Weiland #Bridge25 #RKDGroup

67% of nonprofit sites still score “poor” on mobile. Believe it or not, that’s an improvement. (Down from 80% in 2023.) Our 2025 Website Performance Report breaks down where nonprofits are getting better and where too many still miss the mark. Because when your site creates friction, you don’t just lose traffic. You lose trust. 📥 Read the full report: https://xmrrwallet.com/cmx.pbit.ly/4oaTDJI

Change is inevitable—how you respond is everything. In our Q1 2025 GivingPulse Field Guide (created with @givingtuesday), we uncovered the flexibility formula for thriving in uncertain times: 📊 Political shifts are impacting giving behavior ⚡ Static strategies = missed revenue moments ✅ Flexible teams saw major wins—like Houston Food Bank’s +429% revenue pivot From modular content to emergency kits, we share 5 ways to build agility into your fundraising. 🧩 Change happens. Be ready. 📲 See more insights—https://xmrrwallet.com/cmx.pbit.ly/4eGUr4v

The middle seat? No thanks. The mid-level donor? Absolutely. Mid-level donors might not get the spotlight, but they’re the backbone of your fundraising success. With smart moves and thoughtful engagement, they can unlock serious growth—like Toys for Tots did with a 16.5% revenue boost and hundreds of new donors. This issue dives into mid-level giving strategies, program naming tips, and fresh sector insights to help you elevate this vital donor group.

Great stories don’t just inform—they inspire action. 📖💥 That’s why we partnered with GivingTuesday to explore how community values are shaping giving behavior. Our Q1 GivingPulse Field Guide shows that people are ready to rally behind causes that feel personal, local and real. But turning belief into support takes intentional storytelling. Here are 5 ways to elevate your story backed by real donor data. Check out the full Field Guide: https://xmrrwallet.com/cmx.pbit.ly/4eGUr4v

From managing IT projects in Rome to co-founding a platform that’s reshaping online giving, Salvatore Salpietro has always been driven by purpose and innovation. In this episode of Thinkers, the Fundraise Up CXO shares how frustration with the donor experience fuels his mission and why building confidence in generosity matters now more than ever. Salvatore recently began a 5-week sabbatical to reset, reflect and recharge. It’s a powerful reminder that stepping back isn’t slowing down—it’s an essential part of staying passionate and creative for what’s next. 🎧 Listen to the full episode: https://xmrrwallet.com/cmx.pbit.ly/44wL7gh

We’re continuing our partnership with GivingTuesday to turn data into action. Our latest GivingPulse Field Guide builds on the Q1 2025 GivingPulse Report with strategic insights designed to help nonprofits lead with confidence. In this issue, we unpack two urgent themes from the latest GivingPulse report: 📖 Storytelling — How authentic narratives build trust and drive action ⚡ Flexibility — Why agile strategies are a must in today’s fast-changing world You’ll get strategic recommendations from RKD experts Jenn Thompson and Stephanie Kirk, plus real-world examples from Health For All and Houston Food Bank. 🔗 Read the full Field Guide: https://xmrrwallet.com/cmx.pbit.ly/4eGUr4v

On this Independence Day, we celebrate the freedoms that inspire us to make the world more humane, just and compassionate. We're proud to partner with nonprofit organizations advancing those ideals every day.

When changemakers come together, big things happen. That’s why RKD is back as a proud partner for #ImpactUp with We Are For Good. We’re excited to connect with mission-minded leaders who are ready to build movement with purpose and action behind it. Register for the free virtual gathering—and find a local meetup near you! 👉 https://xmrrwallet.com/cmx.pbit.ly/3Gha0Di