Keurig Dr Pepper Inc. latest beverage trends report is a powerful reminder that packaging should speak directly to its audience.
Vice President, Strategic Marketing @ Resource Label Group l Labeling Innovation l Creative Problem Solver in Packaging Solutions l Customer Experience & Brand Enthusiast l MBA, MA
72% of Gen Z try a new beverage each month compared to just 16% of Boomers. Keurig Dr Pepper Inc. just dropped the latest beverage trends data, highlighting that your customer base is divided by curiosity. Gen Z is trying new beverages at a rate that’s literally 4.5x higher than Boomers. That’s a completely different relationship with discovery. To Gen Z, beverages are self-expression. They turn to social media for trends, they want to stand out, and their drink choices are part of their identity. Boomers, on the other hand, know what they like. They value consistency, trust, and familiarity. When they find something that works, they stick with it. Brands catering to both, please don’t try to make Boomers act like Gen Z or vice versa. Meet each demographic where they are. For Gen Z, lead with innovation, limited editions, bold flavors, and social shareability. Make it Instagram-worthy. For Boomers, perfect your classics. Focus on quality, reliability, and the emotional connection to trusted favorites. Make it about the ritual, not the novelty. #ConsumerFirst #Beverage #Coffee #GenZ #Boomer #Trends