REQ, An Agital Company

AI is reshaping the public sector, and the stories we tell about it matter more than ever. Across all levels of government, agencies are adopting #AI to modernize operations, enhance cybersecurity, deliver faster public services, and manage resources wisely. In our latest whitepaper, The Media Landscape for Public Sector AI, we dive into how media outlets are shaping the narratives around AI adoption, cybersecurity, ethics, citizen services, and national defense, and what that means for tech vendors and agencies alike. 📌 What’s inside: - 5 AI storylines dominating public sector coverage - How to tailor your message for impact in a complex regulatory and media environment - What it takes to become a trusted source in stories about #genAI, ModelOps, agentic AI, and more If you're helping government agencies implement AI, you need to understand how the media is covering it—and where your voice fits in. 📖 Read the full whitepaper: https://xmrrwallet.com/cmx.plnkd.in/eg4Nqr4H #AI #PublicSector #GovTech #REQPR

What does it take to evolve a brand through startup growth, IPO, and beyond? In this edition of On the Radar, we spoke with Melissa Beck, VP of Corporate Marketing at Sumo Logic, to unpack how smart marketing leadership adapts at every stage of scale. You can read the full conversation here: https://xmrrwallet.com/cmx.plnkd.in/gWqwUWKE #OnTheRadar #REQ #AI

This week, a few of our team members had the pleasure of meeting with REQ client CivicPlus in beautiful Portland, Oregon — and what a trip it was! From engaging strategy sessions to forward-looking brainstorms, the visit was a perfect mix of reflection, collaboration, and inspiration. The team dove into performance results to date, aligned on evolving goals, and shared ideas to power the year ahead. These in-person moments are invaluable, and they help us think bigger and connect on a deeper level. 🎇 A huge thank you to our incredible CivicPlus partners for the warm hospitality (and for introducing the team to Portland’s finest: Blue Star Donuts, fresh Oregon cherries & peaches)! Katie Hanusik Isabel Begelman Casey Dell'Isola Alexis Faison  #PublicRelations #B2GMarketing #REQPR

A leader in secure messaging and collaboration came to REQ with a clear mission: sharpen their public sector voice, elevate their brand, and drive stronger lead generation. We partnered closely to craft a tailored content and PR strategy — blending white papers, earned media, and messaging designed to resonate with B2G audiences. The result? A brand voice that cuts through the noise and connects where it counts. Learn how REQ can elevate your brand: https://xmrrwallet.com/cmx.preq.co/contact-us #ClientSpotlight #B2GMarketing #REQResults

How do you turn “cold” leads into real pipeline? In the latest On the Radar blog, Jessica Primanzon, MBA— Director of Global Thought Leadership Content Marketing at SolarWinds — discusses the power of aligned, authentic marketing. From reviving lost opportunities that resulted in $1.2M in revenue to the strategy behind building sales trust and repeatable campaign models, Jessica offers real-world lessons and anecdotes on what works when the pressure’s on. Check out the full story: https://xmrrwallet.com/cmx.plnkd.in/eiFV2EW9 #ContentMarketing #B2BMarketing #REQOnTheRadar

When a leader in critical services for government and commercial sectors needed a strategic partner, they chose REQ — and we rose to the challenge. Through a tailored, collaborative approach, our content work helped drive measurable growth in website traffic and lead generation. By integrating seamlessly with their team, we delivered high-impact results on time and with precision. Proud to partner with Acuity International in building the foundation for long-term success. Read more: https://xmrrwallet.com/cmx.plnkd.in/edzp7g8b #ClientSuccess #DigitalStrategy #REQResults

🚨 New On the Radar blog: Why Cribl’s Ryan Mattison Wants Marketers to Think Like Experimenters In a world where attention is scarce and AI is reshaping the game, Cribl’s Ryan Mattison believes the best marketing isn’t perfect, it’s purposeful. In our latest On the Radar feature, Ryan shares why speed, curiosity, and experimentation beat slow perfection every time. From testing bold ideas to using AI to optimize trade show strategy, Ryan shows how lean teams can scale impact without burning budget—or creativity. Read how an experimenter’s mindset can keep your marketing sharp, smart, and soul-intact. 👉 Check out the full interview: https://xmrrwallet.com/cmx.plnkd.in/eSZ7Aimy #MarketingLeadership #AIMarketing #ExperimentAndScale Eileen Belden

As artificial intelligence becomes more integrated into public sector systems, the conversation around AI and cybersecurity is becoming more urgent — and more complex. At REQ, we help organizations navigate this evolving landscape. From concerns over synthetic media to the growing demand for trustworthy infrastructure, cybersecurity is at the center of how AI is being understood. In our white paper, Public Sector AI: What the Media is Covering and How to Drive the Conversation, you'll find: 🧠 Why AI trustworthiness is under scrutiny — and how to lead on the issue 📰 How to become a trusted source for journalists covering information integrity 🔍 Why positioning your solutions around transparency and trust is key If you're shaping cybersecurity strategy in the public sector, this is a great resource: https://xmrrwallet.com/cmx.plnkd.in/e338-dvW #REQ #Cybersecurity #PublicSectorAI #AITrust #GovTech

What does ziplining have to do with cyber hygiene? 👀 You’ll have to read this blog to find out. In the latest edition of our On the Radar series, Anne Cutler, VP of Global Communications at Keeper Security, Inc., shares her perspective on what it takes to build and scale comms in the cybersecurity space. For anyone navigating growth, scale, or leadership in high-velocity industries, this is absolutely worth the read. Check out the blog here: https://xmrrwallet.com/cmx.plnkd.in/ejkmK549 #REQ #Cybersecurity #CommunicationsStrategy #OnTheRadar

What an energizing afternoon at the Carahsoft Women of Government IT event! Women of the public sector IT channel gathered for networking, insightful keynotes and engaging panel discussions. REQ's own Katie Hanusik, EVP and PR Practice Lead, spoke alongside Carahsoft's Caitlyn Lewis on the panel "The Power of Why: Building Trust through Mission-Aligned Storytelling," and offered her perspective on how to craft compelling, credible narratives that connect solutions directly to agency missions. "Mission-aligned storytelling creates synergy between what you do and what your customers need. It's all about substance." It was inspiring to be in a room filled with so many smart, mission-driven women shaping the future of government technology. Thanks to Carahsoft for bringing us together! 💥 Rebecca Brennan Samantha Steinman Casey Dell'Isola Kendall Adams #WomenInGovIT #REQ #PublicSectorLeadership