Poosh by Kourtney Kardashian Barker

In a crowded festival landscape, Camp Poosh stood out by focusing on what we do best: creating intentional, immersive experiences rooted in wellness. Guided by our founder Kourtney Kardashian Barker’s personal philosophy to living your best balanced life, Poosh brought our unique wellness perspective to the desert. During one of the busiest weekends of the year, we curated a space where guests could reset—from expert-led workouts and cold plunges to IV drips, low-key late-night hangs and shared meals under the stars. Poosh welcomed thousands of influential guests into our summer camp–style experience, creating meaningful opportunities for partners across beauty, fashion, food and wellness. With customized programming, thoughtful gifting, curated menus, and standout brand integrations, every detail was built to deliver value—for our partners and for our community. This wasn’t about going viral. It was about creating something too good to miss. And based on the response, we’re proud of what we accomplished. A huge thank you to our talented Poosh team and the many collaborators who helped bring Camp Poosh to life. We're already dreaming about 2026 (and yes, our kick-off call for next year may have already happened)! https://xmrrwallet.com/cmx.plnkd.in/gvCziEzC

We’re beyond excited to share the news: Camp Poosh is heading to Coachella Valley again! 🌴🎪 Huge thanks to Ryma Chikhoune and the WWD team for the incredible feature and for capturing the essence of what makes this moment so special. Camp Poosh isn’t your typical festival activation—it’s an experiential retreat where wellness meets community and next-level brand collaborations. The weekend is about connection and creating a space where festival-goers can recharge, reset, and still have a really good time. We’re so proud of our founder Kourtney Kardashian and the entire Poosh team for dreaming big and bringing something truly unique to life. We can’t wait to welcome you to Camp Poosh. #CampPoosh #Poosh #WWD #KourtneyKardashian https://xmrrwallet.com/cmx.plnkd.in/gSB7HDfY

The Kardashian & Jenner Holiday Gift Guide isn’t just a list—it’s a celebration of connection and the joy of giving. In the midst of the busy shopping season, it’s also a reminder of how strategic partnerships can elevate brand visibility. At Poosh, we align content and trend-driven curation with audience aspirations to cut through the noise and create something truly engaging.

Poosh is here to redefine wellness. So often, wellness gets confused with perfection. But, we believe that having fun and being healthy go hand-in-hand. Poosh Guesthouse, our first wellness retreat, proved it. From sound baths and journaling to oven-fired pizza and poolside beverages, our influencer event was a seriously fun wellness weekend. That's the Poosh magic! Check out the highlights of our first Poosh Guesthouse. #poosh #pooshguesthouse #wellness #influencermarketing