Outdoor Industry Association

The outdoor industry is turning sustainability commitments into results. 84 outdoor companies, from global leaders to small innovators, are cutting emissions, phasing out harmful chemicals, and proving that sustainability drives stronger business. Here's just some of our 2024 member impact: ✅ 97% measured Scope 1 & 2 emissions ✅ 90% measured Scope 3 emissions ✅ 95% set Scope 1 & 2 reduction targets ✅ 87% set Scope 3 reduction targets ✅ 80% set chemicals management goals ✅ 92% communicated RSLs to finished goods suppliers This is sustainability leadership in action, and it’s just the beginning. Read the blog: https://xmrrwallet.com/cmx.plnkd.in/gy-A-KgS #outdoorindustry #SustainabilityLeadership #ClimateAction #CleanChemistry #productdevelopment #ESG

These are more than annual impact reports. They're proof of what’s possible when we lead with purpose, together.   Through OIA’s Climate Action Corps and Clean Chemistry and Materials Coalition, our members are transforming how we do business: delivering on climate commitments, driving supply chain innovation, and protecting the places the #outdoorindustry depends on.   The numbers speak for themselves: ✅ 97% have measured their Scope 1 and 2 emissions ✅ 97% have GHG reduction action plans in place ✅ 92% have communicated RSLs to suppliers ✅ 80% have set goals to improve chemical management   This is sustainability leadership in action. Thank you to our 80+ member companies leading the charge. Explore the reports here: https://xmrrwallet.com/cmx.plnkd.in/ekKudfZG   #SustainabilityLeadership #ClimateAction #CleanChemistry #SustainableBusiness #ImpactReport #BusinessForGood

Casual and active lifestyle consumers now drive 90% of outdoor market spending. Is your business adapting fast enough? Our latest free report, developed in partnership with Switchback Event, reveals how the outdoor consumer is evolving and what brands and retailers must do to stay ahead. Inside you’ll find: • Where consumers shop and why • What drives gear and apparel purchases • How retailers can win back share • Why brands must rethink marketing and design Download the report here: https://xmrrwallet.com/cmx.plnkd.in/gmwHxhsy

We’re doubling down on support for small businesses with new benefits, more data and insights, and lower dues across our Support membership tiers. Built for busy teams with big goals, these benefits help you stay competitive in a changing market: 🧠 Actionable business intelligence (now includes monthly retail sales trends!) 🌱 Sustainability guidance, toolkits, and compliance support 📣 Advocacy with year-round lobbying and access to Capitol Summit 🤝 A network of peers, discounts, and tools to help you grow We believe small businesses are the future of the outdoor industry, and we're here to help you grow, lead, and thrive. Learn more and connect with our team: https://xmrrwallet.com/cmx.plnkd.in/gaBykvwa

$1.2 million in tariffs on a $700K order. That’s the reality facing OIA member Wild Rye, one of Idaho’s fastest-growing outdoor brands. They’re not alone. In a new op-ed, founder Cassie Abel outlines how these tariffs threaten the outdoor economy. Together, we're sending a message: we must protect the businesses powering our communities. OIA is fighting for tariff relief and equipping outdoor businesses with the tools and advocacy they need to stay competitive, but we also need to use our collective voice to drive change. Read more and share: https://xmrrwallet.com/cmx.plnkd.in/gGVpX8z6

Tomorrow, we’re unpacking who’s getting outside and how to leverage the data to grow your business. Join our free live webinar as Kellyann Davis dives into the 2025 Outdoor Participation Trends Report highlights, including: 📈 181 million Americans got outside in 2024 🌲 Gateway activities are reshaping the landscape 🌎 Demographic shifts are creating new growth opportunities You’ll walk away with insights to guide smarter decisions in product, marketing, and strategy. Register now: https://xmrrwallet.com/cmx.plnkd.in/g_bEwjct

Who’s really driving outdoor participation and sales? The answer might surprise you. Join us for a free live webinar to explore exclusive findings from the just-released 2025 Outdoor Participation Trends Report. OIA Research Director Kellyann Davis will break down who’s getting outside, what’s motivating them, and what these shifts mean for your business. 📈 Participation hit a record 181 million in 2024 🌲 Core users are rebounding, but the rise of gateway activities is reshaping the landscape 🌎 Demographic shifts are unlocking new growth opportunities Whether you're a brand marketer, product strategist, retailer, or sales leader, this session will give you the insights you need to make smarter, more informed decisions in a changing market. Join us: https://xmrrwallet.com/cmx.plnkd.in/g_bEwjct

🏳️🌈 Pride is powerful, and so is the LGBTQ+ outdoor community. With participation rates above 60%, the LGBTQ+ community is the most active adult cohort in the outdoors. In 2024, nearly 21 million LGBTQ+ adults participated in outdoor recreation, making up 11% of all outdoor participants, an increase of 700,000 from the year before. Let's celebrate a future where everyone belongs outside. Explore more insights in our 2025 Outdoor Participation Trends Report: https://xmrrwallet.com/cmx.plnkd.in/gNs9NXv5 #prideoutside #pridemonth #outdoorindustry #LGBTQ+

We did it! 🚨The public lands selloff has been removed from the reconciliation bill. Many thanks to bipartisan House and Senate champions for standing up for our public lands. OIA will be watching the voting of the reconciliation bill closely to ensure our most treasured outdoor spaces are protected. #publiclands #publiclandsinpublichands #outdoorindustry

⚠️ Our public lands are under threat once again. Chairman Mike Lee has doubled down on his efforts to sell off some of America’s most treasured public lands after the Senate’s parliamentarian ruled it cannot move forward. “It’s time for Congress to move past this misguided idea and instead focus on policies that grow the $1.2 trillion recreation economy and support the gateway communities that depend on it,” said OIA President Kent Ebersole. We are committed to protecting the public lands that power the outdoor recreation economy. Read our full statement here and take action: https://xmrrwallet.com/cmx.plnkd.in/gcGWi5-p #publiclands #outdoorindustry #advocacy