Mixpanel

🚨 It's the final day for June.so customers. As one chapter ends, it's time to write a better one for your analytics. Don't let a tight deadline push you to a platform that doesn't truly understand your B2B needs. You need to see how entire accounts behave, not just individual users. If you relied on company-level views to understand your customers, that's a capability you can't afford to lose. This isn't just a migration; it's a strategic upgrade. ✨ With Mixpanel, you can level up your insights with advanced company-level analytics like autogenerated insight pages for every single account, built to help you: ✅ Get a complete picture of account health 📈 Proactively increase retention 💸 Drive expansion The clock's ticking. Make your next move your best move and see how we're built for B2B. Experience the power of Mixpanel with our interactive demo (no signup needed!): https://xmrrwallet.com/cmx.plnkd.in/gg8EjWkv #ProductAnalytics #B2BSaaS #AnalyticsMigration #JuneAnalytics #Amplitude #Mixpanel #DataAnalytics

Even with all the AI possibilities, Michael Jon Wissekerke reminds us we can't forget about humans when building products. 👏 TymeX

💫 Employee Spotlight: Boomerang Edition We’re thrilled to welcome Leslie Cheng back to Mixpanel! It’s always special when former team members choose to return, and we’re proud that Mixpanel continues to be a place where people feel supported, challenged, and inspired to grow. Welcome back, Leslie - we’re so glad to have you with us again! 💜

Last week we introduced you to Mixpanel Heatmaps, which helps you spot user engagement at a glance. Today, we have another enhancement…Saved Metrics! Create a metric, save it, and reuse it across your org, ensuring consistency for your team and trust in your reports. 🤝 Learn more here 👉 https://xmrrwallet.com/cmx.plnkd.in/eVuDdHuq

We’re excited to share that Mixpanel has once again been named a Representative Vendor in the 2025 Gartner® Market Guide for Product Analytics! We believe our continued recognition in this guide reflects Mixpanel’s commitment to empowering teams with real-time, actionable insights—enabling them to quickly understand shifting user behavior, measure impact, and iterate at speed. Source: Market Guide for Product Analytics, 07 July 2025. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.   Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

How ready is your product team to adapt to AI innovations? 🧠

🔥 Mixpanel Heatmaps are here! See what users do—and understand why—faster. 🔥 Heatmaps give you a visual way to see how users interact with your product—spotting patterns, missed clicks, and pain points in seconds. Paired with Session Replay, you get rich qualitative context—all in the same platform as your analytics. • One platform, no silos: Go from reports → heatmaps → session replays in seconds. • Detect patterns instantly: Identify hot spots, cold zones, and friction at a glance. • Targeted insights: Filter by events, properties, or cohorts to focus on what matters. It’s visual context plus trusted analytics, helping you move from observation to action, faster. Learn more in the blog post [link in thread].

What happens when 300+ product and data leaders come together? Ideas collide, playbooks get rewritten, momentum builds. MXP London may have lasted just one day but the conversations, connections and community are still going strong. Were you there? Spot yourself in the crowd or tag someone who should join us next year.

Go beyond North Star metrics and achieve true product impact! 📈 Many product teams struggle to bridge the gap between data insights and strategic impact. How effective are your current metrics at driving results? Traditional North Star metrics, while valuable, often lack the granular "how" for true operational execution. We've detailed a powerful approach to help companies move beyond static dashboards and achieve continuous, measurable growth. Download our new ebook, "Beyond the North Star: How to Operationalize Your Growth Strategy With Metric Trees," to learn how top companies bridge the insight-to-impact gap. In this guide, you'll learn how to: • Move from static dashboards to predictive, decision-driving digital analytics • Build connected metric trees that tie daily product activity to strategic goals • Implement practical tools for strategic product planning • Turn more of your insights into tangible business outcomes Download the guide here. 👉 https://xmrrwallet.com/cmx.plnkd.in/gmtWc6gE

💡 As a startup, how do you get started with product analytics? Genevieve Katelis, Head of Product at Zable Health, shared some powerful advice at Mixpanel’s recent startup meetup in Sydney: "Instead [of getting overwhelmed by tracking], taking a step back, not even thinking about an analytics tool just yet, but think about what are your core metrics? What are the key things that are going to tell you that you're heading in the right direction?" It was an inspiring evening connecting with incredible founders and product builders in Australia 🇦🇺. A massive thank you to Fishburners for partnering with us to make this event a reality. #Mixpanel #ProductAnalytics #StartupSuccess #CoreMetrics #Builders #TechANZ #Sydney