Mars United Commerce

Kroger Precision Marketing is working to evolve its retail media network into a full-service "brand growth engine" by uniting retail media, loyalty marketing, and consumer insights capabilities into one division. It's the latest example of the ongoing maturation and sophistication of the retail media marketplace here in the U.S.. See what this initiative means for KPM: https://xmrrwallet.com/cmx.plnkd.in/epkknPW4 As retail media networks continue to evolve their capabilities, it’s crucial for brands to stay on top of the changes. Mars United and Publicis Commerce are helping brands do just that in two ongoing ways: Our quarterly Retail Media Report Card evaluates capabilities across 25 leading platforms. Download the latest edition here: https://xmrrwallet.com/cmx.plnkd.in/e5jY7b-Q Our monthly Retail Media Roundup tracks the latest initiatives at key retailers and platforms around the globe: https://xmrrwallet.com/cmx.plnkd.in/ezZt4tV7 #retailmedia #retailmedianetworks #brandstrategy

Catch Katrina Smart, VP of Digital Commerce, on a recent episode of the Beyond the Brand podcast. She joins host Adam Wright to share her perspective on creating global retail media frameworks, the rise of in-store digitalization and self-service search platforms, and the need for clean rooms and first-party data strategies. Listen to the episode here: https://xmrrwallet.com/cmx.plnkd.in/eeZTcaC6 #retailmedia

Advertising practitioners are making great strides toward developing the necessary tools, processes, and practices that are needed to create an outcome-focused industry that delivers real — and fully measurable — business results for marketing organizations. This year’s IAB Measurement Leadership Summit, held mid-July in New York, showcased much of the progress that’s been made in recent years, in large part thanks to the IAB itself. But it also illuminated some of the key challenges that marketers are facing as they continue working toward those goals. Publicis Commerce VP-Analytics Prabhpreet Sidhu, who spoke on a panel examining cross-channel attribution, outcomes, and incrementality, presents his key takeaways from this year’s event here: https://xmrrwallet.com/cmx.plnkd.in/eBrFw33r #IAB #measurement #takeaways

Mark your calendars! Michele Roney, Mars United EVP of Retailer CX, will take the stage at Groceryshop with thought leaders from Ahold Delhaize USA, Kroger Precision Marketing, and Walgreens on Sept. 29 at 9AM to examine the state of retail media and the key elements of a best-in-class network. The panel will also discuss the ways in which retailers are working with brand partners to strengthen their capabilities to drive mutually beneficial success. Stay tuned to hear about about more onsite activity at Groceryshop from Mars United and Publicis Commerce!

While Generative AI’s impact on product search and discovery continues to grow, a much older influence on commerce is more quietly gaining renewed momentum: retailer-owned brands, which now often rival national brands in both consumer perception and quality. In a comprehensive presentation recorded earlier this spring, Publicis Groupe Chief Commerce Strategy Officer Jason Goldberg examines how these disruptions are affecting the marketplace. Watch the recording here: https://xmrrwallet.com/cmx.plnkd.in/ethzFSQa #retail #GenAI

To keep the industry informed between editions of our Retail Media Report Card, our commerce media team monitors the latest efforts that platforms around the world are undertaking to improve their capabilities and services. Check out our most recent roundup of initiatives at 11 leading global networks: https://xmrrwallet.com/cmx.plnkd.in/ezZt4tV7 #retailmedia #insights #news

This year's Prime Day was another one for the books. Adobe estimates that Amazon's blockbuster four-day sales event helped drive $24.1 billion in total U.S. ecommerce spending. Find out which categories received the most attention, the impact that AI search had on shopping during the event, and what brands led the way in sales and promotional activity via insights from Publicis Commerce's ecommerce analytics experts at Profitero+: https://xmrrwallet.com/cmx.plnkd.in/eK6XAKMt #PrimeDay #Amazon #ecommerce

Last week’s Amazon Prime Day kicked the back-to-school shopping season into high gear with deals on all the essentials. Brands looking to optimize their media strategy as the season continues to unfold can find insights in the search trends among shoppers uncovered by Mars United's ecommerce analytics team during last year's purchase cycle. Download the report here: https://xmrrwallet.com/cmx.plnkd.in/eZsvwENY #backtoschool #primeday #ecommerce

Retail media is not just for retailers anymore. Michele Roney, EVP of Mars United's Retailer CX practice, explains how having the right data, audience access, and organizational committment allows consumer service providers to build a commerce media network and stake their own claim on advertising dollars. Learn how here: https://xmrrwallet.com/cmx.plnkd.in/ekGbY5Qe #retailmedia #commercemedia #advertising

Don’t miss the first Latin America edition of Mars United's Retail Media Report Card! Produced by our colleagues at Publicis Commerce LatAm and leveraging our own retail consultancy capabilities, the report provides the strategic frameworks and essential insights needed to navigate this rapidly evolving marketplace and transform retail media into a key driver of commerce growth in the region. This first edition includes: ✅ Detailed analysis of 9 regional and 11 country-specific retail media networks. 📊 Assessment of 85 capabilities across five key performance areas. 🌎 A comprehensive review of retail media’s growth potential in Latin America. Download the report here: https://xmrrwallet.com/cmx.plnkd.in/eqRZqUe9 #RetailMediaReportCard #Latam #RetailMedia #ecommerce