Luster

1,139,000+ followers across 15 CEO creators. Imagine the impact for their companies, brand, teams, and demand gen. Ignoring LinkedIn as a CEO is like leaving money, talent, and influence on the table. The CEOs winning today aren’t just operators. They’re industry voices, shaping conversations that drive business growth. Most CEOs see LinkedIn as an afterthought. But in today’s digital-first landscape, a CEO’s voice isn’t just a personal asset, it’s a business growth driver. The power of CEO-led thought leadership: 1. Credibility and brand trust Buyers don’t engage with faceless organizations. They trust people. When a CEO consistently shares insights, it humanizes the brand and builds authority. 2. Talent attraction and culture building The best employees follow great leaders, not just job postings. CEOs who are visible and engaged attract high-caliber talent and reinforce company culture. 3. Sales acceleration and market influence Thought leadership isn’t just marketing, it’s demand generation. A strong LinkedIn presence creates conversations, nurtures relationships, and shortens sales cycles. How to Get Started: • Shift from corporate to personal storytelling: Share insights that showcase expertise and experience. • Engage rather than broadcast: Meaningful interactions drive credibility and visibility. • Lead with perspective: Position your brand within industry trends and emerging shifts. A CEO’s LinkedIn presence isn’t optional, it’s a strategic advantage. The best CEOs don’t just run companies, they shape conversations, influence industries, and drive real business outcomes. Learn from these 15 leading CEOs 👇  1. Adam Robinson – 135K – Bootstrapped growth and content-led SaaS scaling  2. Alina Vandenberghe 🌶️ – 40K – Founder-led scaling and product strategy  3. Amanda Kahlow – 14K – Category creation, narrative GTM, vision evangelism  4. Amanda Zhu – 40K – Startup lessons, founder-led GTM  5. Bethany Stachenfeld – 30K – Video-first marketing and personal brand playbooks  6. Christina Brady – 29K – Sales leadership and coaching systems  7. Gal Aga – 80K – Viral video, dark social, B2B GTM  8. Irina Novoselsky – 25K – AI-powered content and social-led GTM  9. Jacco van der Kooij – 50K – Revenue design and sales architecture frameworks 10. Jason M. Lemkin – 293K – SaaS benchmarks, GTM scaling, founder-led sales 11. Megan Bowen – 35K – GTM alignment and revenue operations systems 12. Peep Laja – 76K – Strategic positioning and B2B conversion optimization 13. 🎺 Rory Sadler – 40K – Partnerships and personalized video in sales 14. Sam Jacobs – 116K – Revenue leadership and founder-led community growth 15. Yamini Rangan – 136K – GTM execution, AI, and customer obsession      Who would you add?

We spent the day in NYC to cook up something pretty incredible…plus host a dinner with 20 GTM executives. Stay tuned for our new partnerships! John Barrows, Aneesh Lal, Sara Uy, and 🐰 Jen Igartua - it’s an honor to work with and alongside you! Luster has a brilliant team, incredible advisors, and fantastic partners helping us change the way GTM teams produce revenue - avoiding one mistake at a time.

At last weeks Pavilion CHI dinner, we asked a bunch of GTM leaders in the room their current "must-have" AI tool (outside of Chatgpt/Gemini/Claude) Here were the responses. Gamma n8n Granola Perplexity Napkin AI SureCoach AI (by SurePeople) Clay Luster Octave Letterdrop Vinton by Nativevideo Kiro WineBid ( 🍷 ) What do you love? What's missing? Anyone else feel like the are trialing tech tools like it's an appetizer station at a wedding?!

Sales used to feel like a guessing game😵💫 I’d hop on calls hoping I’d say the right thing, handle objections smoothly, pick up on the right cues.. Now? I know exactly what to expect before I even get there😌 Luster’s Predictive Enablement feature analyzes how I show up on calls and builds custom prep sessions based on the exact moments I’m most likely to fumble🫠 It’s smart, super intuitive, and honestly the first sales tool that’s actually made me better at my job! If you’re still winging it…DON’T. This changed everything for me. Visit the link in my bio to check it out for yourself! #LusterAi #PredictiveEnablement #Sales

Predictive Enablement is transforming how we equip our revenue leaders. No longer just about delivering content or training on demand, predictive enablement leverages data and AI to: * Anticipate Skill Gaps: Imagine knowing which reps are about to struggle with a particular objection, product feature etc before it impacts a deal. Proactive, targeted coaching and training. RingCentral's enablement & Ops teams Kelly Molkenbuhr are launching The Revenue Standard which will be the framework to do just this. * Proactively Deliver the Right Resources: Instead of reps searching for answers serve it up. This is where Ringo I've talked about before is coming in for RingCentral. * Optimize Coaching & Training: By analyzing vast amounts of sales data – from call recordings to CRM activity – AI can pinpoint patterns in successful interactions. We are leveraging RingCentral's RingSense and Aviso AI to power this. * Accelerate Onboarding & Time-to-Quota: New hires can be brought up to speed faster with personalized learning paths and simulated scenarios Heather K. has a lot on deck to do just this! * Improve Forecast Accuracy: Account planning, opp planning and deal planning with AI Ratnadeep Chatterjee, MBA Michael Throssel and I have a few things up our sleeves to roll out in Q3! Predictive enablement isn't just a buzzword; it's a strategic imperative powered by AI and robust data analytics. It moves us from reactive problem-solving to proactive performance optimization, ensuring our go-to-market teams are always one step ahead. CC: Akshay Srivastava Joe Jacob Joe Fahrner Ayub Mohammed Amir Hameed Brandon Thomas Are you already exploring predictive enablement within your organization? What impact have you seen, or what challenges are you anticipating? #PredictiveEnablement #SalesEnablement #RevenueEnablement #AITech #Coaching #GTMStrategy