When we set out to create a new brand positioning for our longtime partner, the 104-year-old The Master Lock Company brand, our responsibility to guide the future of the brands we work with never felt greater. In many ways, it was similar to the responsibility Master Lock’s customers feel to the things they value the most. Because in most cases, those things aren’t things at all. We’re extremely honored to introduce the new Master Lock campaign. Thanks to ADWEEK and Robert Klara for the feature. https://xmrrwallet.com/cmx.plnkd.in/giUv3fb9 #MakeItPersonal #MasterIt
About us
We Create Brand Experiences That MAKE IT PERSONAL. Founded in 1976, we are a fiercely independent, full-service brand experiences agency with offices in Milwaukee and Chicago. We help brands at a point-of-inflection grow and thrive at the intersection of Strategic Intelligence, Brand Creativity, Human Context and Connected Experiences. In other words, we create brand experiences that MAKE IT PERSONAL. A simple yet powerful statement that happens to combine our HOW and our WHY. It reflects our special craft of building Personal Experience Brands that inspire unconditional brand devotion and action. And it reflects our agency values to lead with our hearts, always be resilient, and create meaningful change through our work. Our Unique Way of Working. Our model is centered around a thoughtful fusion of crafts, bringing together a versatile mix of thinkers and makers to create modern work that connects with people. We Build Personal Experience Brands. We help brands at a point-of-inflection grow and thrive at the intersection of Strategic Intelligence, Brand Creativity, Human Context and Connected Experiences. Strategic Intelligence Making it personal by focusing your business on solving the right problems. • Business & Brand Strategy • Communications Strategy • Marketing Transformation Brand Creativity Making it personal by creating stories that move hearts, minds, feet and culture. • Campaign Development • Brand Design • HIVE Production Studio Human Context Making it personal with relevant and meaningful moments that drive action. • Media Strategy & Activation • Data Strategy & Analytics • LC Public Relations Connected Experiences Making it personal by making your brand more useful to every individual. • Experience Design • Content Strategy & Creation • Technology Development
- Website
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https://xmrrwallet.com/cmx.pwww.laughlin.com/
External link for Laughlin Constable
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Specialties
- Advertising, Marketing, Brand Strategy, Strategy, Creative, Digital, Social Media, Content Creation, Production, Public Relations, Data Science, Analytics, Technology Development, Experience Design, Media Planning & Buying, Marketing Automation, and Research
Locations
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Primary
Get directions
200 S. Michigan Ave.
17th Floor
Chicago, IL 60604, US
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Get directions
111 E Kilbourn Ave
Suite 2200
Milwaukee, Wisconsin 53202, US
Employees at Laughlin Constable
Updates
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This summer, we're teaming up with The BrandLab to host two interns, Lauren Glos and Katherine Nguyen. They're both super excited to be this year’s "Griffinterns" and are ready to soak up all the insights, guidance and experience that comes with agency life. Or as they put it, "become information sponges." Welcome to the nest! #MakeItPersonal
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AI is rapidly transforming how people access information. How could this affect the future of brand messaging? Check out the full article on The AI Journal from our Head of Connected Experiences Alex Helfers. #MakeItPersonal https://xmrrwallet.com/cmx.plnkd.in/g98et5mE
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Laughlin Constable Public Relations (LCPR) recently hosted a Shadow Day for college students and young professionals at our Milwaukee office to learn about agency life and the PR and advertising industries. Participants heard career stories, stepped behind the scenes of agency life and learned many insights. Thank you to our department representatives who hosted the lunchtime panel discussion Thomas Curtes, Gretchen Gerlach, Alex Helfers, Kendall Roth and Sarah Takacs. We also briefly debated about giving them homework and a follow-up pop quiz as a joke, but concluded that homework is still "boring and lame." #MakeItPersonal
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Ask our Art Director Kendall Roth about the last 5 years working with us, and she’d probably respond with “wild” (right before sending you a Lightning McQueen GIF). What she won’t mention enough, though, is how incredible she is—or how inspiring it’s been to watch her grow from intern to AD. We’re very lucky to have her, and every team she’s been on feels the same way. #MakeItPersonal
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PR expert Kathryn Whitlock, APR has been with us for 15 years. That's 15 years of creating masterful PR strategies, 15 years of summarizing a ton of information in a short amount of time, and 15 years of being a smart, creative superstar. We're honored to not only call her a colleague, but a friend. #MakeItPersonal
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Dana Kaphingst would never nominate herself for the Griffins Recognizing Griffins award, which makes her all the more deserving. She's hardworking and smart, serious and silly, bringing both heart and flair to every project she works on. She's the epitome of a true Griffin and a fantastic human being, but she’s never once let it go to her head. Congratulations, Dana. You've truly earned this 🏆 #MakeItPersonal
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AI isn't as scary as Skynet (...yet), as long as you use it correctly. Check out this article by the VP of LCPR to see how you can make AI work for you. #MakeItPersonal
AI can be a powerful tool when leveraged correctly. Check out this comprehensive breakdown for effective AI usage by the Vice President of LCPR Kathryn Whitlock, APR. #MakeItPersonal
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Our CEO, Anthony Romano, will be speaking on a panel at the upcoming Ad Age Small Agency Conference, sharing his thoughts on using custom-built AI agents to accelerate, amplify and scale agency talent. Hope you can join us. Event Details and Tickets: adage.com/saca #AdAgeSmallAgency #AIagents #AI
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Let's give a warm welcome to Caroline Robb, our new Art Director. If she could only have one meal for the rest of her life, it would be cereal with a side of crab legs. Which is fine by us, as long as she doesn't eat it in the office kitchen. Welcome aboard! #MakeItPersonal
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