HARIBO of America, Inc.

We’re proud to be featured in The Wall Street Journal’s “The Economics Of…” series, spotlighting our U.S. journey and the sweet strategy behind our growth. This feature is a reflection of our incredible team and the passion behind our brand. From our state-of-the-art factory in Wisconsin to store shelves across the country, Rick LaBerge and Christian H. Bahlmann highlighted how HARIBO is reaching millions of consumers while building a long-term business rooted in quality and focus. As the original creator of the gummi bear, we’re proud of our heritage, and proud to continue listening to our consumers, making fan-favorite treats while innovating for the future. Thank you to The Wall Street Journal for visiting us and sharing our story, and thanks to our Head of Corporate Communications, Lauren Triffler and her team for making it happen. 

Our annual internship program is in full swing! This summer, HARIBO of America, Inc. interns are exploring our business, gaining hands-on experience and building a network that brings their learning to life. From our plant in Pleasant Prairie, Wis. to our office in Rosemont, Ill., they’re getting a behind-the-scenes look at how our teams collaborate to inspire childlike happiness every day. We believe in developing talent, both for our current Associates and for those who are about to start their careers. From operations and manufacturing to marketing, corporate communications, supply chain and beyond, our interns are gaining valuable insight into how their work fits into the bigger picture of delivering sweet treats for fans around the U.S. They have the unique opportunity to meet leaders, ask questions, and see how every department contributes to our success. A big thank you to all the HARIBO leaders who have shared their time, expertise, and passion with our future talent: John Veidt, Toni Hansen, Carlos Fontana, Tim Stanard, Kevin Lucas, Don Cederberg, RIck Beilke, Rick LaBerge, Lauren Triffler, Kathy Kugelman, Seth Klugherz, Sylvia Rivero, Christine O., and Walid Saad. We can’t wait to see what the rest of the summer holds! #helloHARIBO #AlwaysATreat

Wishing everyone a joyful and meaningful Independence Day! We’re proud to be part of the sweet moments that bring people together—whether at backyard BBQs, family celebrations, or time with friends. Have a fun and safe weekend filled with all the essentials… especially ones that are share-sized. #helloHARIBO #AlwaysATreat

Our Chief Commercial Officer, Rick LaBerge, joined Rachel Tipograph and Sarah Hofstetter on the BRAVE COMMERCE Podcast to share how HARIBO is creating more than sweet treats; we’re delivering sweet moments of joy that connect generations. From engaging with our customers and consumers to earning a place in everyday rituals and celebrations, Rick reflects on what’s fueled our success for over 100 years, and the exciting plans we have for the future. 🎧 Listen in to hear our story: https://xmrrwallet.com/cmx.plnkd.in/girAdbu8 #helloHARIBO #AlwaysATreat #BRAVECOMMERCE

At HARIBO, we believe in celebrating life’s sweet moments — big and small. This June, in honor of National Candy Month, our Associates joined in the fun by sharing their favorite HARIBO treats. From our iconic Goldbears to new favorites like Tropical Twin Snakes, it’s all about sparking smiles and creating childlike happiness, together. For more than 100 years, bringing childlike happiness to life has been more than what we do — it’s who we are. We see it on every smile of our fans and Associates when they open a bag of HARIBO and share their favorites with loved ones. Here’s to making memories, sharing moments, and always enjoying a treat. #helloHARIBO #AlwaysATreat #NationalCandyMonth

Mission Impossible? Not at HARIBO. At Sweets & Snacks 2025, we were proud to showcase one of our most exciting U.S. launches yet — HARIBO Starmix. This fan-favorite assortment, beloved around the world, is now delighting consumers across the U.S. with its playful new shapes and soft, squishy textures. Bringing Starmix stateside was a true global effort — powered by collaboration, creativity, and our shared commitment to inspiring childlike happiness in every bite. A big thank you to our incredible team who made this possible! #helloHARIBO #Starmix #AlwaysATreat

That’s a wrap on the sweetest time of the year! We had a fantastic week at the Sweets & Snacks Expo, our industry’s biggest stage and celebration of the childlike happiness that treats bring to our lives. Thank you to the National Confectioners Association for bringing us together, and to our incredible HARIBO of America, Inc. team for creating meaningful connections with customers, partners, influencers and media. We got to see familiar faces and make new friends throughout the industry, and with Goldbear there, our booth brought smiles all around. From our core treats like Goldbears and Twin Snakes to our newest innovations like Starmix with new foam egg and foam heart and upcoming *sour* surprises, it’s a joy to share what makes HARIBO so special. #helloHARIBO #AlwaysATreat

At HARIBO, we believe in sharing moments of joy – with our fans and each other. On April 27, we celebrated National Gummi Bear Day by bringing our Associates together at all U.S. HARIBO locations to honor over 100 years of history and the childlike happiness we inspire. From fun-filled team gatherings, games and treats, we took time to connect and celebrate the legacy of the world’s first gummi bears, created by our founder, Hans Riegel, in 1922. Today, our Goldbears continue to spread smiles around the globe. We also shared an exciting first look at our latest flavor innovation just in time for summer: Goldbears Tropical and Twin Snakes Tropical! Thank you to our Associates – you are the heart of HARIBO helping us bring our mission to life every day. #helloHARIBO #NationalGummiBearDay

We’re thrilled to share some magic with our team, fans, and gummi connoisseurs everywhere! Our new Harry Potter gummies are here, and it's not just about the tasty treats — it’s about the incredible creativity, teamwork and engagement that went into bringing this fun collaboration to life.   From brainstorming sessions to product design and development, HARIBO Associates worldwide have been working together to create something special for our customers and consumers. We’re seeing mutual excitement from fans and media; shoutout to Delishably for sharing the news! https://xmrrwallet.com/cmx.plnkd.in/g3iumzBD   Thanks to the entire global team that made it all possible; these collaborations bring excitement to work. Here's to all the future magic we’ll create together!   What inspires you to bring your best to work every day? Share your thoughts below! #helloHARIBO #Alohomora

Today is Associate Appreciation Day, and this year we flipped the script! For 2025, we ✨popped✨ the surprise and gave Associates the opportunity to write personal notes of appreciation to each other – and our team showed up. The Happy World of HARIBO simply wouldn’t happen without each and every one of you. Thank you for all that you do. #helloHARIBO #EmployeeAppreciationDay