Grey

🤠"LAS BEYGAS" TAKES OVER THE STRIP!🤠 Excited to share last night's showstopping activation by our New York studio that transformed the Las Vegas Strip into "Las Beygas"! Our Grey New York studio partnered with Las Vegas Convention and Visitors Authority - LVCVA and Live Nation Entertainment to create a Beyoncé-inspired flash mob celebrating the final weekend of her Cowboy Carter Tour. Proud of our team for bringing the custom Vegas Texas Hold 'Em dance to life! Check it out here: https://xmrrwallet.com/cmx.plnkd.in/eBrmQgTR

When Famously Effective ideas roar at Cannes! Thrilled to see our work alongside the best of WPP. Here's to the power of collective creativity 🦁

🚨 New Work Alert 🚨 We’re proud to share our latest campaign for Vodafone Ireland: Toymaker. A unique creature only childlike imagination can dream up, you can catch it on a TV screen near you in Ireland 📺 Huge thanks to the incredible team who brought this to life: Caitlin Horrex Katie Bird, Chris Lapham, Aaron McGurk, Tash Bedford, Eden Hastings, Fiona Keyte, Ed Hayne, Thomas Bunnell, Genevieve Jayasekera, Tim Benson, Misha Patel, Ayesha Datoo, Maxine Hose, Helen Rhodes, Conrad Persons, Jonny Tennant-Price, Tarek Sioufi, James McNichol, Asli Yardimci, Andrew Wightman, Helen Parmanand and Bhasker Patel 👏

During Prostate Cancer Awareness Month, we flipped the script on celebrity interviews. "Have you had your annual prostate exam yet?" One unexpected question that caught high-profile figures off guard—from sports coaches to film producers—creating powerful moments of awareness. GREY Argentina's "One More Question" campaign with LALCEC - Liga Argentina de Lucha Contra El Cáncer and Paramount leveraged traditional media to address a critical issue: 40% of prostate cancer diagnoses in Argentina occur at advanced stages due to lack of early check-ups. Sometimes the most uncomfortable questions save lives.

Did you know that in 1959, Volvo Group invented the life-saving three-point seatbelt and then made the patent free for every automaker to use?    To celebrate this legacy, Grey Canada created a print campaign featuring actual cars from different decades to highlight Volvo’s DNA in every vehicle.   Placing our ads near other automakers’ dealerships, showing that whatever car you’re driving, you’re always driving with a part of Volvo. You’re welcome 😉   Read more here: https://xmrrwallet.com/cmx.plnkd.in/e2YBEceB Thank you Chris Powell for the awesome conversation with Fernando Hernández!

Grey New York's latest campaign for Pantene brings a delicious twist to hair repair! 🍗✨   "Fixins For Country Fried Hair," draws inspiration from Kelsea Ballerini's country roots, where everything’s fried—even the hair. This playful campaign reimagines hair damage in a fresh, memorable way and serves up Pantene as the ultimate fixins to repair all that bumpin', 'teasin' and bleachin'.   Check out the work here: https://xmrrwallet.com/cmx.plnkd.in/en_9UZHF Thank you Terry Stanley for the coverage! Procter & Gamble

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🎰 10 MILLION FOLLOWERS! 🎰 Celebrating a major milestone with our client Las Vegas Convention and Visitors Authority - LVCVA — officially hit 10M followers across their social channels and now the most-followed destination in the world on TikTok! From property openings to major sporting events and more, our team has helped build a content engine with Las Vegas that showcases & supports the best of Vegas to the world. Proud of our team's creativity and strategy making this possible in just 2.5 years. Here’s to celebrating 10M followers and many more!

As a proud member of the WPP family, we can't wait to welcome her!

Sound matters! Our Director of Music Production at Grey New York, Kurt Steinke, sat down with AdForum to discuss the art and science of sonic branding.   Kurt reveals the approach to creating audio signatures that cut through the noise: "We don't want to chase the latest buzzy genre or style, we want something that cuts through and feels timeless.”   Read his full interview here: https://xmrrwallet.com/cmx.plnkd.in/gQxKVHhq