Grey’s mission is to create Famously Effective ideas that move people, business, and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world’s most influential brands and companies including Procter & Gamble, Volvo, Haleon, Circle K, and The Coca-Cola Company, among others. This year alone, Grey was recognized as a 2025 Fast Company World Changing Ideas winner, earned 7 Grand Prix from prestigious global award shows, and secured 22 Lions at the 2025 Cannes Lions International Festival of Creativity, including a Gold Lion in every region. Newsweek also named Grey a Top 100 Global Most Loved Workplace (2024) and America’s Greatest Workplaces for Women and Professional Services (2025). Grey is part of WPP (NYSE:WPP).
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Thanks to AdForum for giving me the opportunity share my perspective on how AI combined with true collaboration and business understanding will further strengthen the strategic partnership between client and agency. This is yet another way we amplify value creation for our clients at Grey and sets the stage for #FamouslyEffective ideas, everywhere, all the time! Laura Maness Jonathan Lee Gabriel Schmitt Beth Rolfs Kelsey Murray
One Minute, Two Votes. Live from Austin: Grey’s Remixing Inspiration at SXSW 2026! We have two amazing panel proposals in the running, featuring authentic storytelling insights with filmmaker Matt Wolf (Epoch Films), and evolving creative workplaces. Your votes can help bring these valuable conversations to the SXSW stage! Sign in/sign up once, vote twice - it's that simple. Here are our panel submissions: Rewriting the Script: Queer Voices in a Fragmented World, Matt Wolf + James McPherson (Grey, North America): https://xmrrwallet.com/cmx.plnkd.in/et3SQtHC The currency of culture: THE WAY FORWARD, preymaker panel featuring James McPherson (Grey, North America): https://xmrrwallet.com/cmx.plnkd.in/e-YsDYR6 Let's bring these conversations to Austin! Thank you for your support, and stay tuned for more exciting panel proposals coming soon. #SXSW2026 #SXSWAustin
From fired at 19 to being our Global CCO today, Gabriel Schmitt sat down with Breaking and Entering Media to share his remarkable journey. He reveals his 20% rule for staying irreplaceable and the mindset that propelled him to the top of the industry A must-listen for anyone looking to make their mark in advertising and creative leadership: https://xmrrwallet.com/cmx.plnkd.in/earzkjdF
Simplify, simplify, simplify. Our CCO at Grey London, Helen Rhodes, discusses why brands like Tesco and McDonald's are embracing minimalism in advertising. Helen emphasizes that simplicity isn't just for big brands—it's "even more important for smaller brands to exhibit a similar, single-minded confidence to punch above their weight." The key? "Find that compelling human truth that resonates with people and unite it with extraordinary creativity." Read more here: https://xmrrwallet.com/cmx.plnkd.in/gBN6d9_a
🤠"LAS BEYGAS" TAKES OVER THE STRIP!🤠 Excited to share last night's showstopping activation by our New York studio that transformed the Las Vegas Strip into "Las Beygas"! Our Grey New York studio partnered with Las Vegas Convention and Visitors Authority - LVCVA and Live Nation Entertainment to create a Beyoncé-inspired flash mob celebrating the final weekend of her Cowboy Carter Tour. Proud of our team for bringing the custom Vegas Texas Hold 'Em dance to life! Check it out here: https://xmrrwallet.com/cmx.plnkd.in/eBrmQgTR
When Famously Effective ideas roar at Cannes! Thrilled to see our work alongside the best of WPP. Here's to the power of collective creativity 🦁
The bravest brands. The boldest agencies. Partners in excellence ✨ At Cannes Lions 2025, our collective creativity earned: 168 Lions 1 Titanium 10 Grand Prix 23 Gold 53 Silver 81 Bronze Explore the award-winning ideas that made it happen: wpp.com/work #WPPCannes #CannesLions
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🚨 New Work Alert 🚨 We’re proud to share our latest campaign for Vodafone Ireland: Toymaker. A unique creature only childlike imagination can dream up, you can catch it on a TV screen near you in Ireland 📺 Huge thanks to the incredible team who brought this to life: Caitlin Horrex Katie Bird, Chris Lapham, Aaron McGurk, Tash Bedford, Eden Hastings, Fiona Keyte, Ed Hayne, Thomas Bunnell, Genevieve Jayasekera, Tim Benson, Misha Patel, Ayesha Datoo, Maxine Hose, Helen Rhodes, Conrad Persons, Jonny Tennant-Price, Tarek Sioufi, James McNichol, Asli Yardimci, Andrew Wightman, Helen Parmanand and Bhasker Patel 👏
During Prostate Cancer Awareness Month, we flipped the script on celebrity interviews. "Have you had your annual prostate exam yet?" One unexpected question that caught high-profile figures off guard—from sports coaches to film producers—creating powerful moments of awareness. GREY Argentina's "One More Question" campaign with LALCEC - Liga Argentina de Lucha Contra El Cáncer and Paramount leveraged traditional media to address a critical issue: 40% of prostate cancer diagnoses in Argentina occur at advanced stages due to lack of early check-ups. Sometimes the most uncomfortable questions save lives.
Did you know that in 1959, Volvo Group invented the life-saving three-point seatbelt and then made the patent free for every automaker to use? To celebrate this legacy, Grey Canada created a print campaign featuring actual cars from different decades to highlight Volvo’s DNA in every vehicle. Placing our ads near other automakers’ dealerships, showing that whatever car you’re driving, you’re always driving with a part of Volvo. You’re welcome 😉 Read more here: https://xmrrwallet.com/cmx.plnkd.in/e2YBEceB Thank you Chris Powell for the awesome conversation with Fernando Hernández!