Ahoy, Cowboy: earlier this month, we splashed onto the SXSW scene via our debut “Shrimp & Cocktail” activation! For two days, we took over Rainey Street’s Parlor Room with an epic New England-style shrimp shack. Consumers lined up day & night to try our crunchy shrimp, sip a refreshing cocktail, listen to some great music, and soak in all the good vibes. But don’t just take our word for it: we were also ranked a Top 3 SXSW activation by Ad Age! Check it out: https://xmrrwallet.com/cmx.pbit.ly/3ReUFow As we continue introducing —and reintroducing—the brand to younger consumers, we had a blast bringing the sea to Austin in a fun, unexpected way while highlighting Gorton’s vast shrimp product portfolio. Some highlights: 🍤 A crave-worthy lineup of shrimp dishes paired with cocktails and mocktails 🍤 Live cooking demos by renowned foodie influencer Shay Spence 🍤 An additional 60+ influencers onsite sharing content 🍤 Tons of Instagram-worthy moments at every turn 🍤 A merch wheel that never stopped spinning for exclusive giveaways 🍤 16 live music performances that kept the energy high all weekend. Think… Sir Woman, Disko Cowboy, Pug Johnson, Night Cap, DJ Mel, Joan & the Giants. Many thanks to our dedicated partners at Connelly Partners, and COLLiDE Agency, INC for helping bring our Shrimp Shack to life! #SXSW #SXSW2025
Gorton's
Consumer Goods
Gloucester, Massachusetts 9,840 followers
Spreading the Goodness of the Sea for over 175 Years!
About us
Since 1849, Gorton’s mission has been to help people everywhere enjoy the goodness of great seafood. Headquartered in Gloucester, Massachusetts, Gorton’s is one of America's oldest continuously operating companies, and continues to be the innovative leader in the seafood industry. Gorton’s full line of frozen seafood products spans from breaded and battered Fish Sticks, Fillets, and Shrimp to gluten free Grilled Fish and new product innovation like Air Fried Garlic & Herb fish fillets and Double Crunch Shrimp. Gorton’s products are available nationwide in independent and chain grocery stores. Gorton's proudly stands behind the promise that consumers can, “Trust the Gorton’s Fisherman,” for the best-tasting, highest-quality seafood. The Gorton's Fisherman, in his yellow slicker and rain hat, embodies this commitment. For more information, please visit https://xmrrwallet.com/cmx.pwww.gortons.com/ or call 1-800-222-6846 Learn more about the exciting things we are up to at: https://xmrrwallet.com/cmx.pwww.gortons.com/
- Website
-
http://xmrrwallet.com/cmx.pwww.gortons.com
External link for Gorton's
- Industry
- Consumer Goods
- Company size
- 201-500 employees
- Headquarters
- Gloucester, Massachusetts
- Type
- Privately Held
- Founded
- 1849
Locations
-
Primary
Get directions
128 Rogers St
Gloucester, Massachusetts 01930, US
Employees at Gorton's
Updates
-
The Gorton's HR Team is looking for an HR Benefits Administrator! Interested candidates can apply via this link. #share #hiring #capeann #humanresources