Etched Communication

The pressure of PR isn’t just in the deadlines or deliverables—it’s in the dialogue. When a campaign goes live, so does the commentary. From headlines to hashtags, PR pros don’t just launch strategies—we manage the moments that follow. In this week’s article, our CEO Toni Harrison shares what happened when she faced an unexpected internal hurdle before a major presentation—and how leaders in any industry can build resilience through chaos. 📎 Read the article: https://xmrrwallet.com/cmx.plnkd.in/eJDcM8Y8 #PRLeadership #CrisisReady #MindsetMatters #EtchedEffect #ExecutiveCommunication

In this Write that Wrong: Do you know which of the following in a noun, and which is a verb? 👇 ‘Advice’ is the information or guidance you receive. ‘Advise’ is the act of giving someone information or guidance. These words may look, and even sound, nearly identical. But they are two different parts of speech which serve very different purposes. Tag someone who mixes these up!👀 #WritethatWrong #EtchedAffect #Communication

Grateful to join Houston ISD and partners at their back‑to‑school event—showing up for our community and causes that matter!

Etched had a great time attending TAG Houston’s two-day workshop on road and rail safety.  Big thanks to TxDOT, Mayor John Whitmire, Senator Carol Alvarado, and other leaders who shared their insights!

This episode of Crisis Compass tackles your questions about the Diddy trial and what options—if any—he has to repair his reputation. Can Diddy stage a comeback after serious allegations and damaging headlines? We break down an Etched strategic approach to handling a case like this with clarity, care, and credibility. Keep sending us questions! Yours could be featured next. DM us for more information.

When it comes to branding, consistency and clarity often beat logic—and even truth. Take Donald Trump, for example. Regardless of where you stand politically, his message discipline is remarkably consistent. In our latest Substack, Toni Harrison explores the branding strategy behind the noise—and what leaders across the spectrum can learn from it. This isn’t about politics. It’s a look at strategy for anyone who wants their message to stick when the pressure’s on. 💥 Read now: https://xmrrwallet.com/cmx.plnkd.in/dt6kFv-f

Media requests aren’t always legit—even when they sound perfect. Axios reports phishing scams are on the rise—many using fake journalists and AI. Slow down. Double-check. A second look can save you.

This week on Crisis Compass, we tackle a tough question from Kevin in Boston: Should brands get political? It’s a complex issue with no one-size-fits-all answer—but in Episode 9, we break down what leaders need to consider before speaking out. Watch now, and send us your crisis PR questions for a chance to be featured in a future episode.

The people who truly shape our lives leave a lasting mark. Our Founder and CEO, Toni Harrison, shared with Paper Napkin Wisdom how one person transformed her path—both personally and professionally. Their influence helped build the resilience that drives her today. 👉 Read the story: https://xmrrwallet.com/cmx.plnkd.in/g8DWx7sm Want more stories like this? Subscribe to our Substack for insights that inspire.

Happy All-American Pet Photo Day from all of us at Etched! 🐾 We’re showing off the adorable pets who keep us smiling through the workday💜 Got a special pet of your own? Tell us in the comments what makes them amazing—or better yet, share a pic! 📷🐶🐾