Dscout

📣 Ahem... a little louder for the stakeholders in the back.

With AI on the scene, it's in design's best interest to move beyond delivery ➡️ into strategy and impact. Vodafone's Ashton Snook shares a bunch of real-world tips on how to do that. 📈 Like a simple framework for measuring design's ROI that could be understood by anyone at your company. ❓And essential questions you should ask BEFORE the product development process begins. Read more ⤵️

We commissioned Forrester on a Total Economic Impact™ Study. And—well—a whole lot of impact is exactly what they found. TL;DR: With our platform, interviewees were able to... ▶️ Save $918K by cutting failed ideas early. ▶️ See $406K in added profit from faster time to market. ▶️ Gain $350K by improving product/market fit. ▶️ Save $417K through increased team productivity. ▶️ Save $436K by eliminating legacy tools and outside vendors. Beyond the numbers though, teams saw meaningful culture-shifting benefits. Ones you might wanna check out here 👉 https://xmrrwallet.com/cmx.pbit.ly/3JnfhKs

"How friendly should I be with participants during an interview?" There's a fear that if we're too friendly with participants, they won't give us valid or truthful information. Something that can very well happen. Google "the friendliness bias." That doesn't mean as researchers, we can't be nice though... to a certain extent. Here are some techniques you can use to strike the right balance and get participants to open up. 1️⃣ Consider status Position your participants as the experts. That makes 𝘺𝘰𝘶 the learner. During an interview, this manifests as: • Keeping an open mind and accepting their feedback and experiences about a system or product—even if they're "wrong." • Ditching technical and marketing jargon, unless they use those words. Mirror their language. 2️⃣ Build a bond or a relatable moment Use the first 5-7 minutes of a session to warm-up the participant. This helps make everyone feel more comfortable and conversational. Ask questions like: • What do you like to do in your free time? • What are your hobbies? • Have you watched or read anything good recently? Naturally flow from there. 3️⃣ Think about response tokens These are relatively small and unconscious conversation signals. They give people an indication of what you're thinking. Listen to interview recordings and pay attention to how often you're using them. Specifically pay attention to how often you use positive ones like, "yeah" and negative ones like, "nuh-uh." 'Cause you wanna try and respond to participants with neutral response tokens only—like, "okay," "mmhmm," and "uh-huh." Any other tips for building interview rapport? Drop 'em in the comments. ⤵️

"Her MASTER framework is equal parts practical and powerful." - Shanice S. "My mind is buzzing with possibilities!" - Radhika Jamwal "Keep an eye out for these Dscout webinars. It's where it's at!" - Ronald Ricardo Attendees were raving after last week's sit-down with PayPal's Rose B. And for good reason. The material was flexible, tactical, and thoughtful enough to recognize not just what AI 𝘤𝘢𝘯 do—but where it should take a backseat to human judgment. If you missed the live session, it's now available on demand. Block an hour on your cal this week and give it a watch. You won't regret it 👉 https://xmrrwallet.com/cmx.plnkd.in/ga8EZHgc

"You look happier." Thanks. I figured out how to auto-decline all of the meetings that get booked over my calendar blocks for lunch.

Today I attended an incredible live webinar on Bringing AI into UX Research and my mind is buzzing with possibilities! 🧠✨ The MASTER Framework shared was a game-changer for thinking about AI-powered workflows: - Mapping: Mapping your workflow and getting stakeholder alignment - Audit: Breaking down every task (like writing invite emails) to identify micro-decisions and repeatable moments - Scan: Deciding what to automate vs. what needs the human touch. Low-stakes, repetitive tasks? Perfect for AI. High-complexity, trust-sensitive work? Keep it human. - Trial: Running small experiments with low-risk tasks. Time to become AI experimenters! - Embed: Transforming those successful experiments into real workflow improvements - Repeat: Creating your launchpad to AI agents What struck me most: “it's not about replacing human insight, but strategically identifying where AI can free us up for the high-stakes, creative problem-solving that only we can do.” The key insight: “Start small, experiment safely, and build confidence through practice.” Huge thanks to Rose B. and the organizers for such a practical, actionable session. This framework is going straight into my toolkit! 🙏 Dscout #UXResearch #AIinResearch #UserResearch #ProductDesign #Innovation

I attended a Dscout webinar today regarding the integration of AI into the UXR workflow. Awesome presentation of Rose B.'s M.A.S.T.E.R. framework for AI integration. The talk was very well moderated by Colleen Pate and I think one strong takeaway that I grabbed onto is how the lines in design seem to be blurring as AI may be favoring generalists. I've been thinking for some time now that designers that expands their understanding beyond the interface, embracing both business priorities and user delight, will be the ones that have a seat at this AI-enhanced (not AI-lead) table. I feel like the next book I read, rather than some cutting edge AI tech book, may be a classic that dives deep into things like JTBD, OST or the business model canvas, as I think generative research is falling behind the evaluative in the spectrum of AI enhanced UX research. It's becoming more about knowing a little about a lot, and a lot about a little... Rose's take on life long learning was also on-point! Keep an eye out for these DScout webinars. It's where it's at!

Really great session with Rose B. and the team at Dscout on leveraging AI for UX Research. Informative, thoughtful presentation that helps inform our team's work and workflows, as well as insights and perspective on the broader industry. Thanks for a terrific presentation. #ux #uxresearch #uxdesign #ai