BRĒZ

Last Wednesday we printed 2 MILLION cans of BRĒZ 🤯 Next to me is a pallet of 8,069 cans In 16 hours, we printed 250 pallets 8,069 x 250 ‎ = 2,017,250 Once the printers get up to full speed, they're printing 2,200+ cans per minute. Thats 36+ cans per second (Almost twice as fast as the average machine gun) 🫨 For about a year, we have been using digitally printed cans. Digitally printed cans look incredible. They give you creative freedom, insane design flexibility, and beautiful results. But digital printing doesn’t scale. It’s too expensive, too slow, and not built for mass production. Offset printing is the real-world step. It's why every major beverage brand on earth uses offset printing as their default. It requires lots of teamwork, communication, long lead times, and serious volume. But once you’re there, you unlock: → Faster production → Lower cost per unit → True scalability You don't switch to offset unless demand is real. Offset printing is a blend between large scale commercial production and a fine art. It’s precise, unforgiving, and extremely physical. The factory is hot, loud, and relentless. Every minute that the machines stop is a loss of potential revenue. The teams are on their feet for long hours. Every shift is about precision under pressure. Ensuring that thousands of cans per minute run clean, straight, and accurate. It’s easy to take a finished aluminum can for granted. But behind every can is a group of people doing grueling, detailed work — in conditions that most corporate folks wouldn’t last an hour in. This run doesn’t happen without them. Much respect to the crew at Crown Holdings, Inc. Their machinery and infrastructure make the scale possible, but their team are the heroes bringing it to life. Special thanks to Bryan House and Deborah Dumproff for working alongside me to make sure that our cans look beautiful, and our team at BRĒZ working behind the scenes with me to make this dream a reality Kenia G. , Travis Freedom, Preston Campbell, PhD, Nick Shackelford, Daniel Gelshteyn, Brian Dewey, Aaron Nosbisch, Josephine Le, Daniel Crocker, Corbin Martin, Liana Bogran, Andrea Golan, Amber Huelle and many more ❤️🔥 Here's to the future of drinking 🫧

🍃🍄 BRĒZ May 2025 Recap 📆 • $4.48M Revenue 🤯 (130% YoY Growth) • DTC: $2.85M | Retail: $1.64M 🛒 • Ad Spend: $988K (4.53 MER) 🚀 • Rev Mix: 63% DTC | 37% Retail 🔥 • ’25 Pacing: ~$52MM 🏃 • ’25 Target: $75M 🎯 • PROFITABLE ❇️ — May was a transformative month for BRĒZ 🌀 We expanded from 3 to 10 SKUs in just six months — launching new infused blends like Amplify and Drift, and functional non-infused blends like Elevate and Dream — as well as Spirit and Shots formats of our OG blend. The innovation cycle is moving fast—and working. Huge shoutout to Travis Freedom, Preston Campbell, PhD, and Andrew Deitsch for turning our visionary ideas into real, efficacious, and safe products. With these launches, we’ve evolved from: BRĒZ: Microdosed C@nnabis & Mushrooms in a can Into >>>>> BRĒZ Feel Good Tonics™ Crafted experiences in a can from AM to PM. Alongside this change, our retail expansion—driven by the incredible leadership of Brian Dewey —has continued to surge. From virtually no retail presence a year ago, we’ve now reached $1.64M in monthly retail revenue, with special thanks to our multi-product launch in with our traditional grocery partners like Sprouts Farmers Market and Raley's. Meanwhile, DTC remains strong but is shifting. Ad costs are up, CACs are volatile, but retention and loyalty—anchored by Nick Shackelford’s work—have held strong. We’re learning that BRĒZ’s power doesn’t just live in one channel. It’s functional and omnichannel—and that’s exactly where we’re headed. We’re now preparing for our first-ever raise. BRĒZ was bootstrapped and profitable by Month 3, so we haven’t had immediate need for capital. But with all of this growth, we’ve decided to organize a group of amazing partners who can help us scale retail, awareness, and cultural integration while fortifying our efforts thus far. If you’re interested in being involved, shoot me an email: aaron@drinkbrez.com 📩 Massive shoutout to Avin Kline for his leadership at Lucyd—educating, destigmatizing, and scaling this category. And finally, massive gratitude to Daniel Gelshteyn, who has quietly, consistently held our company together during rapid growth—balancing chaos with clarity, and always operating from a servant heart. — The mission remains unchanged: Reduce human suffering and maximize human potential through better beverages. ❤️🔥 With love & gratitude, Aaron & Skye Sherman (CEO of the CEO)

Welcome to a new era of BRĒZ ❤️🔥 Introducing four new experiences, precision-engineered for the human rhythm. ⏫ ELEVATE - a bright, uplifting blend made to spark focus and sharpen your edge—perfect for workouts, creative sprints, or inspired conversations. (Canna-free) 🔊 AMPLIFY - Our new Canna-infused tonic for those high-energy moments when you want to turn up with intention—before the party, before the concert, before the beat drop. 🌙 DREAM - a calming, cannabis-free nightcap that helps you wind down naturally—before journaling, before bed, before letting go. (Canna-free) 🌀 DRIFT - our most introspective blend yet—a hypnotic, Canna-infused tonic that softens the edges and reconnects you to yourself. It’s the exhale at the end of the day. Shop our new line of feel-good tonics at DrinkBRĒZ .com Our canna-free line is also available now at all Sprouts Farmers Market! Forever grateful to all of you - can't wait to hear what you think! ❤️🔥 (Reposting - Linkedin took the first two down - would appreciate comments for reach!)

BRĒZ FLOW has landed at Raley's! This marks a major milestone — our first major retail partnership on the West Coast. We’re so excited to introduce FLOW to Northern California and Nevada, just in time for spring. FLOW is our lightest, most refreshing formula — a social tonic crafted for clarity, connection, and a better kind of buzz. Huge thanks to the amazing team at Raley's for making this happen. If you plan to pick some up, please call ahead to ensure your local Raley's is in stock!

Today - we evolve. ❤️🔥 We’re on a mission to reduce human suffering and maximize human potential through a better beverage. To further this mission and make BRĒZ more accessible, we have made some big changes. 1. Prices have dropped - permanently. Thanks to your love and commitment, we have grown rapidly, giving us the ability to pass additional savings on to you. 2. Custom bundles are here. We’ve created a fully-custom, bundle builder at drinkbrez.com, allowing you to achieve maximum savings and craft the order that perfectly suits your ritual. 3. Our pack sizes have increased. All 6-packs have been increased to 8-packs at no additional cost. You’ll find all these changes reflected at drinkbrez.com today. Here’s to the future.

BRĒZ FLOW has landed at Raley's! This marks a major milestone — our first major retail partnership on the West Coast. We’re so excited to introduce FLOW to Northern California and Nevada, just in time for spring. FLOW is our lightest, most refreshing formula — a social tonic crafted for clarity, connection, and a better kind of buzz. Huge thanks to the amazing team at Raley's for making this happen. If you plan to pick some up, please call ahead to ensure your local Raley's is in stock!

🍃🍄 BRĒZ Q1 2025 Recap 📆 • $12.95M Revenue 🤯 • 23% QoQ Growth (Q4 ’24➡️Q1 ’25) 📈 • 42,618 New Customers 🫶 —200k+ Total Customers ❤️🔥 —12k Active Subscribers ✊ • Ad Spend: $4.67M (2.77 MER) 🚀 • Retail Rev: $2.21M (~$1M March) 🛒 • Rev Mix: 83% DTC | 17% Retail 🔥 • ’25 Pacing: $51.79M 🏃 • ’25 Target: $75M 🎯 • PROFITABLE ❇️ Q1 was defined by innovation, community, & vision for a better beverage. We launched the groundbreaking BRĒZ Spirit—crafted brilliantly by partner Travis Freedom—swiftly hitting ~25% monthly rev. Our Cannabis-free functional social tonic line is attracting new consumers and broadening resonance & reach, with every innovation filtered through the scientific rigor of Chief Scientific Officer & partner Preston Campbell, PhD. Retail surged to 3,500+ doors, incl. nat’l rollout Total Wine & More w/exciting new chain partnerships finalized for massive summer launch (incredible Brian Dewey!). Subscribers surpassed 12k, highlighting the power of DTC relationships built on trust & transparency (great work Nick Shackelford!). Lucyd—the largest cannabis & psychedelic digital ad agency—continues to educate, destigmitize, legitimize, & onboard new category consumers, spending $5M+ monthly across 60+ brands on the most efficient attention engines in human history (thank you Lucyd CEO & BRĒZ partner Avin Kline) Yet Q1 also illuminated a critical battle: safeguarding consumer access to therapeutic cannabinoids & protecting brands’ DTC abilities against anti-competitive regulations & monopolistic intent. We are actively collaborating w/ U.S. Hemp Roundtable, Hemp Beverage Alliance, & allies across alcohol, cannabis, & functional wellness for truly unified advocacy. Our goal: ensure effective age verification w/out unfair mandates. We voluntarily partner w/ 3-tier system—est. post-Prohibition in 1933 to prevent monopolies—not by mandate but genuine collaboration. Our opposition has never been the system itself but the weaponization of it to dominate & create anti-competitive monopolies, the exact thing it set out to prevent so long ago. We remain fiercely committed to transparency & public collaboration—even when not immediately advantageous—believing mutual support is the ultimate force for good, and beneficial to business & life itself. None of this possible w/out the leadership of COO & partner Daniel Gelshteyn, whose steadfastness holds our ambitious vision together. Brands, consumers, industry groups—this is our defining moment. Stand unified for parity across hemp-derived cannabinoid products & functional wellness solutions. To everyone standing w/us—your voice matters. Together we will shape a market defined by integrity, fairness, & freedom. We charge forward on our mission to reduce human suffering & maximize human potential thru better beverages, experiences & living for all. Thank you for joining us on this journey. This is our collective story now. With love & gratitude, Aaron (& the real boss, Skye)

🕳️ EXTRA STRENGTH IS HERE 🕳️ For the moments that call for more. Our new 10mg Extra Strength is an evolution of the signature BRĒZ blend you know and love—more euphoric, more relaxing, still smooth as ever, and fast-acting AF. Available now on our site while supplies last. Welcome to the future ❤️🔥

Miami Music Week is off to a great start! We are so excited to have the opportunity to partner with Toejam Backlot, Tigre Sounds, ZeyZey Miami, Dante's Hifi, 1-800-LUCKY, AM Radio, and COYOTACOS. We will be handing out as many cans as possible to allow attendees to try BREZ firsthand. We have made ourselves available at as many venues, restaurants, and bars as possible so that those who could try BREZ and decide to make us their drink of choice can do so throughout the entire weekend. We are excited to pave the way in providing the Miami Music community with an alternative beverage that has not been accessible in years past. If you are participating in Miami Music Week, come find us, we’d love to say hello!

We're so excited to be part of SXSW in Austin, TX this week! Our goal this week is to get as many cans in hands as possible. As a digital-forward company, it isn't always easy to give our customers the opportunity to try our products before purchasing. Events like this play an integral role in connecting with new customers. It's an honor to be able to participate in such a culturally significant moment that provides so many opportunities to connect with our community on a deeper level. If you are attending SXSW this week, come find us at our booth we’d love to say hello and drink a BRĒZ with you!