Cimulate AI’s cover photo
Cimulate AI

Cimulate AI

Software Development

Boston, MA 1,325 followers

Welcome to Cimulate — the AI-native commerce platform redefining how shoppers and agents discover products.

About us

At our core is CommerceGPT—a purpose-built large language model platform that simulates millions of shopping journeys and learns from product, behavioral, and synthetic data to deliver real-time, context-aware results. Cimulate’s contextual discovery engine and new MCP Server unlock intelligent, high-conversion interactions across search, browse, recommendations, and conversational commerce—both on-site and across third-party answer engines like ChatGPT and Perplexity. Retailers like Tilly’s, PACSUN, and West Marine use Cimulate to solve the search problem, future-proof their stack, and lead in the era of agentic commerce. Subscribe for insights, demos, and success stories on the future of contextual commerce.

Website
https://xmrrwallet.com/cmx.pwww.cimulate.ai/
Industry
Software Development
Company size
11-50 employees
Headquarters
Boston, MA
Type
Privately Held
Founded
2023
Specialties
Artificial Intelligence, Generative AI, Commerce Optimization, and Commerce Search

Locations

Employees at Cimulate AI

Updates

  • 🚨 Big news from team Cimulate! 🚨 Today, we’re proud to announce two major product breakthroughs:  ⚙️ Cimulate CommerceGPT – the first commerce-optimized LLM, purpose-built to understand shopper intent and context to drive conversion 🔗 Cimulate MCP Server – infrastructure that powers agent-to-agent commerce and makes your products visible in answer engines like ChatGPT, Perplexity, and Claude But that’s not all... We've also officially launched our brand refresh — complete with a new site and a clever new mascot named Cim! The days of broken personalization and brittle rule-based search are over. With CommerceGPT + MCP Server, you can:  ✅ Understand what shoppers mean, not just what they type  ✅ Eliminate null results and boost conversion  ✅ Extend your product visibility to AI-native surfaces 💡 Curious how it all works? Check out the full story from our CEO, John Andrews & our new YouTube channel (links below) — and dive into bite-sized AI education, straight from John and our CTO, MIT Professor Vivek Farias. We’re already helping brands like PACSUN, West Marine, and Tillys transform their digital experience. Ready to modernize yours? 👉 Explore the new site! Link in the comments below ⬇️ #AI #LLM #Ecommerce #RetailTech #ConversationalCommerce #AgenticCommerce #BrandAnnouncement #CommerceGPT #MCPServer #GenerativeAI

  • The agents are coming. The future of retail isn’t just digital—it’s agentic. In this video, Vivek Farias (MIT Professor & Co-Founder/CTO of Cimulate) breaks down why #agenticcommerce — where AI agents from ChatGPT and Perplexity drive product discovery— is set to redefine the retail ecosystem. You'll learn: 🧠 What agentic commerce means and how it works 📉 Why the traditional paid-traffic-to-website model is breaking 🗣️ Why Cimulate’s customers are already prepared to talk to humans AND agents “Retailers that can’t answer an agent’s questions won’t be discovered. Cimulate customers will.” This is not the future—it’s happening now. And we've worked hard to put brands in pole position for the shift. Subscribe to our YouTube channel for more #AI education for #retailers (Link in comments) #GenAI #Retail #ecommerce #search #productdiscovery

  • View organization page for Cimulate AI

    1,325 followers

    📣 Cimulate is featured today in Total Retail: “When it Comes to AI, Retailers Need to Mind the Data Gap” In this article, our CEO John Andrews breaks down why most retailers are stuck using memory-based personalization when the #AI shopping future demands context-aware, real-time intelligence. Our proposal? Close the data gap with the giants. "We often hear that the big players win because of price, speed or logistics. And yes, those matter. But under the hood, their real advantage is something less visible: data-fueled context. These giants have seen every kind of shopper, search and purchase behavior imaginable. Their systems know not only what people do, but what they’re likely to do next. That gives them a sixth sense in commerce — a kind of predictive intuition. It’s like playing a chess game after having studied every possible opening. You don’t have to guess. You just respond intelligently. Most retailers, by contrast, are playing blindfolded." Why isn't everyone able to close the data gap on their own? Because it's really hard. This is the core concept behind CommerceGPT—our AI-native engine built to level the playing field for retailers of every size. 📰 Read the full article: https://xmrrwallet.com/cmx.plnkd.in/emPG-WyD #AIinRetail #RetailTech #GenerativeAI #Personalization #CommerceGPT #RetailInnovation

  • 🚀 What happens when a serial startup CEO and a world-renowned AI researcher team up to reinvent retail? You get Cimulate — and a front-row seat to the future of commerce. In this video, you’ll meet the founders of Cimulate: -John Andrews, CEO — a high-tech operator who’s scaled multiple startups to acquisition. -Vivek Farias, CTO — an MIT professor and reinforcement learning pioneer. Together, they’re building a #genAI platform that understands shopper intent, not just keywords — and that changes everything. 🎥 Watch the video to hear: ✅ What “founder-market fit” really looks like (especially in #AI) ✅ Why reinforcement learning is the secret weapon for modern merchandising ✅ How understanding customer intent is key to true personalization This isn’t just a startup story — it’s a blueprint for where retail is going. For more byte-sized content, subscribe to our *new* YouTube Channel (link in comments). #startup #founders #leadership #eCommerce #startuplife

  • Cimulate AI reposted this

    View profile for Sara Beth Zivitz

    Sales Leader | Fintech Executive | ECommerce

    📣 Announcing a new chapter at Cimulate AI . Today, we’re excited to introduce: CommerceGPT – the first commerce-optimized LLM, purpose-built to understand shopper intent and context to drive conversion 💥 MCP Server – the infrastructure enabling agent-to-agent commerce and seamless product visibility across AI-native discovery engines like #ChatGPT, #Claude, #PerplexityAlongside these product breakthroughs, we’ve launched a full brand refresh — including a new website and our new mascot, Cim, who represents the future of intelligent commerce.These technologies signal the end of brittle rules and poor personalization.With CommerceGPT + MCP, brands can: Interpret shopper intent, not just keywords Eliminate null results and improve conversion Extend product reach to where modern discovery happens To learn more: Read the launch post from our CEO, John AndrewsWe’re already powering transformation for PACSUN, West Marine, and Tillys.We’d love to show you what’s possible for your brand. Visit the new site and our new YouTube channel— links in comments hashtag #AI #LLM #RetailInnovation #BrandAnnouncement #CommerceGPT #MCPServer #EnterpriseAI #Cimulate #AgenticCommerce

  • Cimulate AI reposted this

    View organization page for SIERRA Ventures

    15,022 followers

    Congrats to John Andrews, Vivek Farias, and the Cimulate AI team on the launch of CommerceGPT – a simulation-powered engine trained on millions of synthetic shopping journeys. Cimulate AI is the AI-native commerce platform redefining how shoppers and agents discover products. Cimulate is led by visionary founders who bring unparalleled expertise to the table. Vivek Farias, an MIT professor and renowned reinforcement learning expert, drives groundbreaking AI innovation. John Andrews is a seasoned retail technology leader with experience at Endeca, Oracle, and Nike. Together, they are reshaping the future of commerce. SIERRA's Tim Guleri led the seed in 2023. (Great write-up today in Forbes, link in the first comment)

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  • Cimulate AI reposted this

    View profile for Mohamed Abdul Huq Ismail

    Staff Software Engineer at Cimulate Inc.

    Thank you Sindhya Valloppillil for telling our story so thoughtfully today on Forbes. As Sindhya writes: "The shopping interface has changed. Cimulate wants to power what comes next." #Search is breaking #Personalization rules are too brittleAnd shoppers are prompting #ChatGPT, #Claude, and #Perplexity to make buying decisions. That’s the world Cimulate AI was built for. See the full article below #RetailTech #ConversationalCommerce #AgenticAI #LLM #FutureOfShopping #AIinRetail #IntentAware #EcommerceInnovation #GenerativeAI #ForbesTech

    In my latest Forbes article, I wrote about Cimulate AI’s launch of #CommerceGPT—its technology, vision, and why it might become the Stripe for discovery. 🛍️ The future of shopping won’t start with a keyword. It’ll start with a prompt—and likely end with an agent. As #AgenticAI reshapes how consumers interact with platforms like ChatGPT, Claude, and Perplexity, the next battle in commerce isn’t about clicks—it’s about context. Enter Cimulate, founded by John Andrews and @Vivek Farias, who previously founded and exited Celect, Inc. to Nike. Their new product, CommerceGPT, is a simulation-powered infrastructure platform designed to help brands show up in AI-native shopping journeys. Cimulate isn’t just adding AI to ecommerce—it’s rethinking how discovery works in a world of agent-to-agent interaction. 🧠 Simulation over rules 🛒 Built for agents, not keywords 🔎 From SEO to AEO (Answer Engine Optimization) In the piece, I covered: — What agentic commerce actually means — The architecture behind CommerceGPT — Why Shopify, Google, and OpenAI haven’t gone this deep (yet) — What Amazon, Shopify, and Google aren’t doing (yet) — How Cimulate plans to stay ahead as infrastructure gets commoditized — Where Cimulate fits in a crowded AI landscape — Where it sits alongside players like Glean, Adept, Daydream, and LangChain — The opportunity to own the orchestration layer for AI-driven retail 📍 Full story on Forbes → (link in comments) #AI #AgenticAI #RetailTech #Ecommerce #Startups #Forbes #VC Erica Orthmann

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  • Cimulate AI reposted this

    View profile for Janie Yu

    General Partner at LFX Venture Partners

    Our portfolio company Cimulate AI is launched their #CommerceGPT with a roar today! Beyond the nice recognition by Forbes, Cimulate is loved by their customers, because their AI can translate into real significant revenue increase. Can't wait to see the future John Andrews and Vivek Farias are building for #agenticcommerce.

    I’m excited to share a significant milestone for Cimulate AI. Today we announced CommerceGPT, our core platform, and MCP Server - our newest feature supporting #agenticcommerce. Forbes just published a feature on what we’ve been quietly building: the new foundation for retail in the age of AI agents. Thank you Sindhya Valloppillil for telling the story so thoughtfully. As Sindhya writes: “The shopping interface has changed. Cimulate wants to power what comes next.” Keyword #search is breaking. #Personalization rules are too brittle. And shoppers are prompting #ChatGPT, #Claude, and #Perplexity to make buying decisions. That’s the world Cimulate was built for. This week, we launched: - CommerceGPT – our simulation-powered engine trained on millions of synthetic shopping journeys - MCP Server – supporting a new agent-to-agent buy flow that helps brands show up in answer engines. We’re not bolting AI onto commerce. We’re rearchitecting it. The last thing to share is we also rolled out our brand refresh — complete with a new site and a clever new mascot named Cim, and a new YouTube channel filled with educational content. We’re just getting started. None of this happens without the belief and backing of our investors at Spark Capital, SIERRA Ventures, Pillar VC, LFX Venture Partners, and Commerce Ventures — and the incredible work of the Cimulate team. Builders, researchers, engineers, innovators — thank you. The future of commerce is Cimulate. Read the full story in Forbes: https://xmrrwallet.com/cmx.plnkd.in/efM5bDDq #AI #RetailTech #AgenticCommerce #LLMs #CommerceGPT #Forbes

  • Cimulate AI reposted this

    View profile for Sophia Comparato

    Student at Boston College

    🎉 Big day at Cimulate AI! I am so proud to have played a small part in something this big. Working on this brand and product launch as a #marketingintern has been an incredible crash course in what it's like to be part of a fast-moving startup: things change fast, decisions happen in real time, and progress isn't just talked about -- its built. Today, Cimulate AI is officially launching: ⚙️ CommerceGPT - the first commerce-optimized #LLM, purpose-built to understand shopper intent and context to drive conversion 🔗 MCP Server - the infrastructure enabling agent-to-agent commerce and seamless product visibility across AI-native discovery engines like #ChatGPT, #Claude, and #Perplexity We've also rolled out a full brand refresh and introduced our new mascot, Cim. You can explore it all (and get a closer look at our products) on our site and YouTube channel. It's been amazing to see how fast ideas become reality in a place like Cimulate AI -- and how much learning happens when you're in the middle of it all! Thank you to the Cimulate family, and especially to Jess Iandiorio and Jorge Soto, for letting me learn from the best throughout this launch! #CommerceGPT #ModelContextProtocol #MarketingIntern #LifeAtCimulate #Startup

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  • Thank you Sindhya Valloppillil for telling our story so thoughtfully today on Forbes. As Sindhya writes: “The shopping interface has changed. Cimulate wants to power what comes next.” #search is breaking #Personalization rules are too brittle And shoppers are prompting #ChatGPT, #Claude, and #Perplexity to make buying decisions. That’s the world Cimulate was built for. A big thank you to our investors Alex Finkelstein from Spark Capital, Jamie Goldstein from Pillar VC, Tim Guleri from Sierra Capital, LFX Venture Partners & Commerce Ventures. See the full article below ⬇️ #RetailTech #ConversationalCommerce #AgenticAI #AgenticCommerce #LLM #FutureOfShopping #AIinRetail #IntentAware #EcommerceInnovation #GenerativeAI #ForbesTech

    In my latest Forbes article, I wrote about Cimulate AI’s launch of #CommerceGPT—its technology, vision, and why it might become the Stripe for discovery. 🛍️ The future of shopping won’t start with a keyword. It’ll start with a prompt—and likely end with an agent. As #AgenticAI reshapes how consumers interact with platforms like ChatGPT, Claude, and Perplexity, the next battle in commerce isn’t about clicks—it’s about context. Enter Cimulate, founded by John Andrews and @Vivek Farias, who previously founded and exited Celect, Inc. to Nike. Their new product, CommerceGPT, is a simulation-powered infrastructure platform designed to help brands show up in AI-native shopping journeys. Cimulate isn’t just adding AI to ecommerce—it’s rethinking how discovery works in a world of agent-to-agent interaction. 🧠 Simulation over rules 🛒 Built for agents, not keywords 🔎 From SEO to AEO (Answer Engine Optimization) In the piece, I covered: — What agentic commerce actually means — The architecture behind CommerceGPT — Why Shopify, Google, and OpenAI haven’t gone this deep (yet) — What Amazon, Shopify, and Google aren’t doing (yet) — How Cimulate plans to stay ahead as infrastructure gets commoditized — Where Cimulate fits in a crowded AI landscape — Where it sits alongside players like Glean, Adept, Daydream, and LangChain — The opportunity to own the orchestration layer for AI-driven retail 📍 Full story on Forbes → (link in comments) #AI #AgenticAI #RetailTech #Ecommerce #Startups #Forbes #VC Erica Orthmann

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