Graduate student marketing in higher education has undergone significant shifts in recent years. Our latest whitepaper, in partnership with NAGAP, the Association for Graduate Enrollment Management, surveyed over 750 graduate students about how the internet informs their search for a graduate program. https://xmrrwallet.com/cmx.phubs.li/Q03BPPfk0
Carnegie
Higher Education
Westford, Massachusetts 57,553 followers
Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985.
About us
For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections. We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity. As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face. We are Carnegie.
- Website
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http://xmrrwallet.com/cmx.pwww.carnegiehighered.com
External link for Carnegie
- Industry
- Higher Education
- Company size
- 201-500 employees
- Headquarters
- Westford, Massachusetts
- Type
- Privately Held
- Founded
- 1985
- Specialties
- Integrated Marketing, Enrollment Solutions, Digital Services, Education Marketing, Higher Education, Higher Education Marketing, and Reputation Management
Locations
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Primary
Get directions
210 Littleton Road
Suite 100
Westford, Massachusetts 01886, US
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Get directions
113 Cherry Street
Seattle, Washington 98104, US
Employees at Carnegie
Updates
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"Nearly one in five high school graduates and a quarter of all rising seniors follow an influencer posting college-specific content. Two-thirds of parents said they expect to engage with influencer-based content in the future." Check out this University Business article that features findings from our Summer Research Series: https://xmrrwallet.com/cmx.phubs.li/Q03BfDh50
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What if your best story never reached the audience that needed to hear it most? In today’s content landscape, a great message isn’t enough. To make an impact, you need a system for repurposing and distributing your story and the intelligence to scale it. Join us live on Wednesday, September 3, for a future-forward conversation on the power of story, system, and scale hosted by Voltaire Santos Miran and Ross Simmonds. https://xmrrwallet.com/cmx.phubs.li/Q03BklmK0 #HigherEd #HEMktg #Storytelling #ContentStrategy #ArtificialIntelligence #AI #EnrollmentStrategy #BrandStrategy #emchat
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Join us on August 14 for a Technolutions Slate Tiny Training on using datasets to create personalized portals for Admissions and Student Success. We'll cover how datasets influence design and functionality, with examples for audiences like counselors, students, and faculty. Familiarity with portals and Liquid is helpful, but all are welcome! https://xmrrwallet.com/cmx.phubs.li/Q03BbSHG0 #SlateCRM #Technolutions #TinyTraining #StudentSuccess #Admissions #SlatePortals
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In this short demo, we review the essentials of using UTM codes in Slate. After defining UTMs and why they matter, she explores use cases and best practices to optimize your Technolutions Slate instance. https://xmrrwallet.com/cmx.phubs.li/Q03BbrKw0 #SlateCRM #SlateDemo #UTMCodes #HigherEd #HEMktg
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In this post from Ross Simmonds of Foundation Marketing, we unpack how universities can use search engine optimization to drive visibility, support enrollment goals, and connect with students at every stage of the journey. From technical SEO to content strategy, learn how to build a stronger foundation for digital growth. https://xmrrwallet.com/cmx.phubs.ly/Q03z7SwM0 #SEO #DigitalMarketing #ContentStrategy #HigherEd #EnrollmentMarketing #EnrollmentStrategy
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What matters most to prospective students when choosing a college? Our latest white paper explores the top influences on students’ decisions from academic reputation to cost, value, and beyond. Backed by proprietary survey data from thousands of high schoolers, these insights can help you better align your marketing and recruitment strategies with what today’s students actually care about. Download the report: https://xmrrwallet.com/cmx.phubs.ly/Q03z7Q2-0 #WhitePaper #HigherEd #HigherEdResearch #EnrollmentStrategy #EnrollmentResearch
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In our July Intelligence, we're discussing the forces that are shaping the future of student search. You'll also find our monthly roundup of blogs on the topics of digital marketing, artificial intelligence, and news at Carnegie. As always, subscribe here to have our monthly Intelligence delivered directly to your inbox: https://xmrrwallet.com/cmx.plnkd.in/gbJJ8Jqh
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Curious how to turn #TikTok from a trend into a true enrollment driver? This case study with University of Massachusetts Lowell shows what happens when authentic content meets full-funnel strategy: big gains across every metric.
Paid Media & Customer Acquisition Leader | Brand Performance Marketing Expert | Specializing in Growth Strategy, Demand Generation, e-Commerce, and Customer Journey Optimization.
🎓 Looking to reach future students more effectively on @TikTok? The University of Massachusetts Lowell partnered with Carnegie to test a full-funnel strategy and the results were powerful: ✅ 29% lower CPM ✅ 1.9% increase in CTR ✅ 640% more total clicks By combining authentic student-led content with branding and mid-funnel objectives, they proved that upper-funnel efforts can significantly boost performance down the funnel. Their test-and-learn approach outperformed traffic-only campaigns. 📣 TikTok is becoming an essential platform for education brands to build awareness and attract the next generation of leaders. Read the full case study here: TikTok For Business Case Study: Carnegie & The University of Massachusetts Lowell Boost Engagement with Spark Ads (https://xmrrwallet.com/cmx.plnkd.in/gSVC7jAe) Special thanks to Anastasia Jones and Patricia Young for bringing it all together! #TikTokForBusiness #HigherEdMarketing #DigitalStrategy #EdTech #EduTok
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If you’re attending the National Small College Enrollment Conference this week, don’t miss out on our session on July 30th with Michael Mish and Ryan O. as they explore the power of psychometrics in understanding student behavior, and how it enables institutions to tailor emails, print materials, and Slate Landing Pages more effectively. https://xmrrwallet.com/cmx.phubs.li/Q03z7qy30 #NSCEC2025 #EnrollmentMarketing #EnrollmentStrategy #HigherEd #HEMktg #emchat
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