BritBox reposted this
I get asked a lot about my predictions on the streaming market and how there will be room for everyone to thrive, including the scaled general entertainment offerings as well as the targeted specialty players. My answer is simple – cooperation. Exploring new and sometimes unconventional ways of working together, with the recognition that this is not a zero-sum game, is a step towards ensuring that all participants in this market play a role in delighting our collective customers, who will inevitably consume content from many sources. That’s why I am delighted to share that starting tomorrow, for the first time, BritBox and Warner Bros. Discovery will launch a programming pop-up on HBO Max featuring a curated sampling of 15 BritBox series. This is a unique opportunity for BritBox to showcase the depth, breadth, and craft of British television - especially in the mystery, crime, drama, and comedy genres - with an audience who truly appreciates premium TV. It is refreshing to work with partners who share our openness to experiment with new models and can see a future where we can all be successful together!