Amp

We'd love to see our very own Advantage Unified Commerce partners, Kelly Ravestijn, SVP, Strategic Insights and Planning, and Jason Katz, VP of Strategic Planning, share their brilliance on stage at SXSW 2026. To help bring their ideas to the stage, we need your vote. Community voting is open from August 7–24 on the SXSW PanelPicker. Your support plays a big role in getting their session selected. Head to panelpicker.sxsw.com, log in or sign up, search for our session, "Nudgenomics: The Future of Predictive Empathy," and click vote. Let's get them to Austin. 🇨🇱

We believe great advertising starts with representation that thrives when Black talent is seen, heard, and supported. That’s why we’re honored to once again serve as a host agency for the BLAC Internship Program. BLAC continues to pave the way for a more inclusive and equitable industry, one we’re deeply proud to help shape. Join us in welcoming our brilliant 2025 interns 👆

Old World Industries was looking to launch a fresh and authentic campaign for BlueDEF, the #1 diesel exhaust fluid brand in America. So, we partnered with them to develop a spot that follows a real-life couple from sunup to sundown, highlighting how BlueDEF products keep their diesel truck running strong. So they can pursue their work, passions and everything in between—without ever slowing down. Proud to bring this one to life. Check out the full :30 below. 👇

Leading with curiosity and empathy will take you far in this business, a piece of advice Lisa Hurst, Chief Client Officer, shared in her interview with 5 Minutes With at LBBonline - Little Black Book. Dive into how Lisa has shaped and developed her career over the years, along with the insights she has gathered. Read more here 👇

We’re proud to share that our parent company, Advantage Solutions, Inc., was ranked the 9th largest agency company in North America and the 18th largest worldwide by Ad Age. This recognition reflects the work we’re doing every day to push boundaries and deliver results.  As Christi Geary, Head and GM at Advantage Marketing Partners, says, “We’re staying sharp, meeting today’s needs while anticipating what’s next.” Read more here 👇

Our very own Executive Creative Director, James Hough, was featured in Roastbrief and shared his thoughts on the viral " Incredible Beast" campaign, which featured Nick Offerman's dirt monologue. Read more here 👇

Check out our blog written by Michael Quagliana, our Group Director of Paid Search. He explains why paid search is here to stay and how marketers who embrace AI tools will stay ahead. Read the full article here 👇

Christi Geary, our Head/GM, at Advantage Marketing Partners, sat down with Luz Corona, MPS of Campaign US, to discuss brand building that combines technological efficiency with human insights for maximum impact. 🎙️ Listen here: https://xmrrwallet.com/cmx.plnkd.in/eB_Cg6zr

We’re proud to see our own Christi Geary featured in the latest Shopperations Research & Technology blog. In her words: “There’s no longer business as usual. Speed and intentionality win.” A timely reminder of the mindset driving meaningful change in our industry. Thank you to Olga Yurovski for spotlighting AMP and our sister agency Advantage Unified Commerce! Read the full piece below 👇

The future of commerce is all about unification.   According to Christi Geary, Head/GM of Advantage Marketing Partners, winning brands prioritize a seamless commerce practice that unifies – sales and marketing, shopper and consumer, and especially tech and humanity.   Last week, Christi sat down with Doug Grumet, SVP Media, Intelligence & Innovation of sister agency Amp and Bryce Maj of GENESISX to uncover how we unify at the speed of retail and leverage the right tech – and people – to get the job done.