Walmart Open Call 2025: Celebrating American Craftsmanship

Honoring 40 Years of Sam Walton's Legacy

Ever wonder what it takes to get your product in front of a Walmart customer or Sam’s Club member? Walmart is looking for small businesses and U.S. manufacturers that have shelf-ready products at the great value that meet the needs of our customers and members.

We are also expanding application beyond just products, to search for manufacturing innovations/technologies that reduce complexity, cost or environmental impact to U.S. manufacturing. Teams are looking for the best of the best of manufacturing innovation in categories like yield insights, shelf-life extension, alternative materials, and advanced manufacturing. Examples include San Francisco-based Unspun. 

This year’s event will take place in person in Bentonville, Arkansas, at our Home Office.

Walmart Open Call 2025 is powered by RangeMe and ECRM Connect. RangeMe is the product discovery and sourcing platform where retailers and suppliers discover, connect and grow their business. With an active network of nearly 200,000 product suppliers and manufacturers, RangeMe is helping Walmart deliver a seamless experience for the annual Open Call. Now is a great time to set up a free account on www.RangeMe.com and begin building a robust product portfolio and supplier profile. Completing this information now on RangeMe.com will streamline the required steps once the Open Call process starts.

Dates to remember: 

• June 24 – Applications Open 
• July 25 – Applications Close 
• September 2 – All invited suppliers are notified 
• October 7 & 8 – Event Days

You can also join Walmart Marketplace to grow your business online and reach millions of Walmart.com customers.

There are many ways to work with Walmart. Selling on Walmart.com means you can expand your reach to millions of customers. Walmart Marketplace is a community of respected, professional online sellers who offer quality, authentic products and best-in-class customer service.

We have built the Walmart Marketplace platform so you can easily integrate your catalog, manage orders and provide customer care. Once approved to sell, you’ll tap into an ecosystem of innovative solutions designed to help you sell with confidence and grow a successful business on Walmart.com. You can help accelerate your growth with our best-in-class fulfillment network, Walmart Fulfillment Services (WFS), or promote your products with Sponsored Products ad campaigns and get your brand in front of millions of shoppers.

Ready to join Walmart Marketplace?  We have a set of standard requirements for applicants. To get approved to sell, make sure you have a history of marketplace or eCommerce success, the ability to manage your own catalog, and have an assortment of products with standard product identifiers such as a Global Trade Item Numbers (GTINs) or a Universal Product Codes (UPCs).

Why Does Walmart Do Open Call?

Walmart hosts this annual event in support of our commitment to U.S. Manufacturing. Open Call is an exciting and unique opportunity for selected entrepreneurs to meet face-to-face with Walmart and/or Sam’s Club merchants and potentially get their product in the hands of millions of our customers. The Open Call event provides information to potential suppliers and gives businesses of all sizes from across the nation a chance at a big break with Walmart and/or Sam’s Club. Learn more about our annual event here. You can also view our FAQs for more information about Open Call requirements.

Walmart is strengthening our commitment to American jobs and communities! We have committed an additional investment of $350 billion in products made, grown or assembled in America by 2030, supporting the creation of over 750,000 U.S. jobs.^*

Open Call Hit the Road

We took Open Call on a cross-country tour this year. These pop-up pitch events gave innovators and entrepreneurs the chance to meet with Walmart buyers, get real-time feedback and potentially score a fast pass to our main event in Bentonville, Arkansas.

This year’s Tour Stops:

• April 3: Los Angeles, CA
• May 1: Orlando, FL
• May 9: Kansas City, MO
• May 13: Baltimore, MD
• May 21: Austin, TX
• June 18: Columbus, OH
• June 24: Atlanta, GA
• June 26: New Orleans, LA

You can read event recaps here as well.