Marketing infant nutrition products is no easy task. With growing scrutiny from regulators, healthcare professionals and parents, brands need to balance science, sensitivity and strategy. In this blog, our experts explore how manufacturers can navigate these complexities—backed by strong clinical evidence, real-world insights and innovative study designs. Read the full article: https://xmrrwallet.com/cmx.pbit.ly/4fjHy0t Authors: Dr. Volker Spitzer , Stephanie Krammer-Lukas, #ConsumerHealthcare #InfantNutrition #NutritionScience
IQVIA Consumer Health
Wellness and Fitness Services
London, London 22,946 followers
Supporting consumer healthcare from concept-to-consumer
About us
IQVIA Consumer Health gives you the connected intelligence you need to reveal fresh opportunities by bringing together our unparalleled data, advanced analytics, new technologies and cutting-edge services across the concept-to-consumer journey, so you are ready for the future of self-care. IQVIA Consumer Health is part of IQVIA (NYSE:IQV), a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry.
- Website
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http://xmrrwallet.com/cmx.piqviaconsumerhealth.com
External link for IQVIA Consumer Health
- Industry
- Wellness and Fitness Services
- Company size
- 10,001+ employees
- Headquarters
- London, London
- Specialties
- Consumer Health and OTC
Updates
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Now live and packed with insights, this detailed market overview brings together audited data and expert analysis to help you stay competitive in today’s fast-moving OTC landscape. Ready to explore what’s happening in your category and beyond? https://xmrrwallet.com/cmx.pbit.ly/4lZkMO7 #ConsumerHealthcare #OTC #MarketInsights
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Too often, brands focus on building the perfect strategy — and overlook what happens after. In Part 1 of our Outsource to Outshine series, David Gray explains why executional factors like distribution, channel dynamics, and local category knowledge are critical to making brand strategies stick. Outsourcing can close the gap between planning and performance. Watch Part 1 on demand: https://xmrrwallet.com/cmx.pbit.ly/40ESjVi #BrandFostering #Outsourcing #BrandGrowth #ConsumerHealthcare
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Discover how leading consumer health brands are bringing real-world experiences to life through stronger, evidence-backed claims. Explore the full 3-part series Revolutionizing Non-Label Claims with Real-World Evidence, featuring insights from Bayer, Haleon, Dentaid, and the Global Self-Care Federation: https://xmrrwallet.com/cmx.pbit.ly/3UzUmX1 Authors: Dr. Volker Spitzer, Aida Gadzhieva-Moore & Matt Stewart #ConsumerHealthcare #RealWorldEvidence #HealthClaims
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We’re proud to sponsor the CHPA’s Regulatory, Scientific & Quality (RSQ) Conference this September 9–10 in Bethesda, MD! Join the Concentrics Research, an IQVIA business team at #RSQ2025 as we connect with leaders across industry, regulatory, and academia to discuss what’s next for consumer health. Let us know if you’ll be there — and check out the full program here: https://xmrrwallet.com/cmx.pbit.ly/4l3gp3h #ConsumerHealthcare #ClinicalResearch #ConcentricsResearch
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It was great to have so many of you join Part 2 of our Outsource to Outshine webinar series last week! If you missed it, you can now watch the session on demand and discover how outsourcing can help drive your brand’s next phase of growth: https://xmrrwallet.com/cmx.pbit.ly/4mmdJip In Part 2 we explored: - Sales strategies to boost channel performance and HCP engagement - Marketing approaches to engage consumers and HCPs across channels - Case studies from Consumer Health brands who’ve done it successfully A huge thank you to our fantastic speakers: Sue Johns, Keith Garrity, Jules Goodair, Yannick Lafortune, and Matt Stewart for leading such an insightful discussion. #BrandFostering #Outsourcing #BrandGrowth #ConsumerHealthcare
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On #InternationalSelfCareDay, we're spotlighting the data behind the movement. At the #AESGP Annual Meeting, Thomas Heil shared the latest IQVIA Consumer Health insights on what’s fueling self-care growth across Europe — from shifting consumer behaviours to the innovation strategies brands are using to keep pace. If you missed it, our blog recaps the key takeaways and market trends shaping the future of self-care. Read and watch the full presentation here: https://xmrrwallet.com/cmx.pbit.ly/4kWXw1V #SelfCare #ConsumerHealthcare #OTC #MarketTrends #AESGP2025
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On #InternationalSelfCareDay, we recognise the importance of individuals taking an active role in their health and wellbeing. Self-care is more than a personal choice — it’s a global movement supporting healthier lives, resilient communities, and more sustainable healthcare systems. Today is a reminder that investing in self-care is essential — not optional. #SelfCare #Wellbeing #HealthEquity #PreventiveHealth
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At IQVIA Consumer Health, we give you the connected intelligence you need to reveal fresh opportunities by bringing together our unparalleled data, advanced analytics, new technologies and cutting-edge services across the concept-to-consumer journey, so you are ready for the future of self-care: https://xmrrwallet.com/cmx.pbit.ly/4mtgD51 #ConsumerHealthcare #Selfcare #OTC #Pharmacy
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Ahead of Part 2 of our Outsource to Outshine series, this clip from Keith Garrity captures what Brand Fostering means to us — and the value it can bring. Outsourcing isn’t just about cost savings. It’s about adding value, simplifying processes, accelerating time to market, and working with a partner who truly understands your goals. Join us later today as we explore how outsourcing can help brands grow with purpose: https://xmrrwallet.com/cmx.pbit.ly/44S7vAZ #BrandFostering #Outsourcing #BrandGrowth #ConsumerHealthcare