Last weekend, we brought our ‘Lift Up Lodge’ to the fields of Kendall Calling, helping festivalgoers ‘lift up the everyday’ with Starbucks® Chilled Coffee! Whether they needed to ‘’take 10’’ and unwind amongst the festival madness, indulge in a delicious Frappuccino® Chilled Coffee 😋, or get hyped up for a full day of dancing 🪩 - the lodge had something for everyone! Great to work with the Arla Foods team on this one - roll on round 2 at Victorious Festival! 🎪 Ellie Power, Eleanor Davidson, Nicole Coates, Lucy Cranshaw, Thomas Hey, Alex Burton, Relly Hanley, Kate D., Lydia Ridgway, Darren Grzesiak, Sophie Richardson, Michael McDonnell, Daniel Hennessey, Ben Burman
ZEAL Creative
Advertising Services
MediaCityUK, Manchester 7,999 followers
The UK’s Most Effective Brand Activation Agency | IPM Agency of the Year 2024 & 2023
About us
We are ZEAL – the UK’s Most Effective Brand Activation Agency. We help the world’s biggest brands engage, inspire, and motivate consumers into action. Twice named IPM 'Agency of the Year' (2024 & 2023) and winner of the Campaign Experience Awards’ 'Most Outstanding Creative Idea' (2024), we’re proud partners to Nestlé, Carlsberg, Arla, Weetabix, Suntory, Bacardi, PZ Cussons, and more. Founded in 2014, we’re independent, with over 100 talented and passionate communications specialists across the UK. Our team delivers award-winning creative work spanning brand strategy, shopper marketing, experiential, partnerships, social and integrated campaign development.
- Website
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http://xmrrwallet.com/cmx.pwww.ZEALcreative.com
External link for ZEAL Creative
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- MediaCityUK, Manchester
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Shopper Marketing, Promotional Marketing, Brand Activation, Experiential, Partnerships, Social, and Brand Strategy
Locations
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Primary
Get directions
Tomorrow
MediaCityUK, Manchester M50 2AB, GB
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Get directions
146-150 City Road
London, England EC1V 2NL, GB
Employees at ZEAL Creative
Updates
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🔎 HFSS regulations have been softened, but that doesn't mean shoppers have. Our CSO Lorna Hawtin explores how brands can manage the changing landscape and consumer funnel in The Grocer.
CSO Zeal: FIPA MBA \ Highly experienced, director level branding and communications strategist and creative leader, specialising in disruption strategy and effectiveness
I recently took the opportunity of writing down some thoughts on the shifting HFSS regulations with regard to promotions, which were very kindly picked up by The Grocer . Do take a look if this topic intersects your world. #effectiveness #hfss #promotions #fmcg ZEAL Creative https://xmrrwallet.com/cmx.plnkd.in/eubMw6n7
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What a ride! We’ve loved being part of it, Rui Frias! 🧀
🚨🧀👊 1 Year Of Cheez-It In The UK: From A Cheezy Dream To A £23M Brand 👊🧀🚨 Last Friday marked the 1st anniversary of Cheez-It in the UK. Can't believe it's already been 1 year since we launched and it all started with a big, cheezy, history-making ambition for Cheez-It to become Kellanova's biggest new brand launch in the UK and Ireland. Such an ambitious launch meant we needed to be daring, combining strong investment with a challenger mindset. It also meant we needed to be distinctive, identifying a gap in the market for a more elevated, real cheese proposition, a true cheese hit. Last but certainly not least, it meant we needed to be delicious with a unique format and great tasting food. Over what's been a very busy but very rewarding journey and now that we've been in market for a full year, we've learned a lot of valuable lessons including: 🧀 The importance of developing the right strategy, one with clear objectives, built on market and category insights and always customer and consumer-centric; 🧀 How key it was to create a specific portfolio and marketing mix that was the right fit for the UK as a market with the right product for the right channel and the right shopper. 🧀 The need for a relentless focus on being unmissable through driving physical availability, quickly building distribution across key retail environments, and mental availability, with a full-funnel marketing and activation plan. 🧀 Last, but certainly not least, how critical it was to ensure a strong E2E partnership throughout both internally and with external partners. And, as they say, the proof is in the cheese. Cheez-It has surpassed £23M in retail sales in its first year in the UK and was the 4th biggest NPD launch of 2024 and the biggest new brand launch in CPG, with double-digit penetration and a very strong repeat rate. Now that’s a Cheez-Hit! Thanks to our brie-lliant E2E team and agency partners for all the work in getting us to launch and for making this such an un-brie-lievable first year in market. Here's to the next year, hoping it will be as exciting and rewarding as this one. 😀👏 #CheezIt #CheezHit #1YearOfCheezIt Dean O'Brien Rebecca Worthington Adam Goonajee Nikki Evans Henriques Jonny Morgan Stefanie Miller Tracy Murphy Elena Mancini Ali McGinley Sridevi Gabbitha Aisling McNamee Síofra Crowley Shauna Lenagh Ann Rose Eng Chris Silcock Charlie Foster Simon Smith Ben Simpson Andy Williams Polly Price Ashton Fearnehough Lija Seja Hannah Fearnley Tom Maclean Alison Last Lydia Howard Stephen McDermott Vicky Middlemast Lindsey Kendal Sam Thornton Rob Pickett Bryn Coombe Adam Bucknall Elio Bolas Shelley Brookes Alex Tye Roisin Devine Ciara St Lawrence Pawel Lewandowski Tim Vandenberghe
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Our ‘Tastes like heaven on day 7’ campaign for Arla Cravendale has been shortlisted by the The Institute of Promotional Marketing (IPM)! 🥛 With milk pouring from the sky (literally), this bold OOH and digital campaign brought Cravendale’s long-lasting freshness to life through AR-enhanced billboards and immersive brand moments. Creative that caught eyes, sparked curiosity, and made milk magic. Fingers crossed for September 🤞 Liam Clark, Thomas Miles, Megan Lee, John Treacy, Darren Grzesiak, Emma Bromley, Chloe Fordyce, Sam Magill, Hannah Doherty, Lucy Cranshaw, Jessica Harper, Beth Shailer
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BRIE-lliant news, Cheez-it is shortlisted! 🧀 We helped Cheez-It land in the UK with a bang - and it paid off. The campaign became the biggest NPD in large-sharing snacks in four years. Disruptive, delicious, and officially award-worthy. Roll on September 🧀 Rui Frias, Rebecca Worthington, Charley Atkinson, Alex Warrilow, Jessica Harper, Mary Towson, John Treacy, Mike Marshall, Danny Young, Dannielle Spencer
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Tour’s hot. Drinks are not. ❄️🔥 #Minus196
❄️🍋 -196 is TAKING OVER the UK! 🍋❄️ We're into the final third of our epic -196 Summer Tour, and it’s going off!!!! 🔥 From Birmingham to the Southbank to Clapham Common to Festivals & Cities all over the country we’re live across the summer! Got FOMO? Don’t worry, there’s still time to get involved 🤟 Next up: 📍 Manchester – 8th-10th August 📍 Forwards Festival, Bristol – 23rd-24th August 🎥 Here’s a sneak peek of the tour including the localised Sainsbury’s store wrap installed just up the road from our Clapham takeover 😎 #ExperientialMarketing #SamplingTour #BrandActivation #BrandExperience #LiveEvents Aoife McGuigan Hattie Lanz Akachi Mbakwe Carlota Serrano Roiz Laura Conte Tim Solano Georgie May Alex Radford Jack Daniels Scarlett Star Thomas Smith Conor Leary Alex Burton
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We’re proud to see our Ribena summer campaign shortlisted at the The Institute of Promotional Marketing (IPM)! With the squash category down and competition rising, Ribena needed to re-earn its place in family shopping baskets 🛒. We built a campaign around rewarding families with unforgettable experiences - across 18 retailers, thousands of prizes, and one shared goal: make every summer moment count. Thanks to the IPM team for recognising this work and fingers crossed for September 🤞 Kara-Lee Ellingham, Sheetal Thandi, Lianna Carini, Laura Patrice Salmon, Harvey Weymouth, Ellie Luggar, Georgie May, Cat Jamieson, Maddy Rooney
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-196 in on the The Institute of Promotional Marketing (IPM) shortlist! This wasn’t just another RTD launch. It was a brand experience rooted in curiosity, driven by science, and delivered with cans in hand. There’s method in the minus helped us turn freezing fruit into an unforgettable campaign. Thanks to the IPM team for recognising this work and fingers crossed for September 🤞. Hattie Lanz, Aoife McGuigan, Akachi Mbakwe, Laura Conte, Tim Solano, Imogen Massey (Née Venn), Georgie May, Alex Radford, Sophie Richardson, Chloe Fordyce
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💥 Northern creativity isn’t second best - it’s world-class. Our MD Rachel Roberts has been featured in Prolific North’s Creative Powerhouse series, flying the flag for creative excellence beyond the M25. She shares our growth story - from being born in Manchester to a multi-site, 100+ strong team, working with global brands - and calls time on the outdated ‘regional agency’ label. A powerful read about visibility, opportunity, and the need for meaningful investment in talent and creativity outside of capital 👏 Read more here 👉 https://xmrrwallet.com/cmx.plnkd.in/ezEMaKur Thank you Rachael Hesno 🙏 Stewart Hilton Robert White Tim Solano John Treacy Lorna Hawtin Ali Sargeant Andrew Gosling Alexi Walsh, MBA, ACMA
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Excited to share that our TENA Men ‘Dry Manuary’ campaign has been shortlisted by the The Institute of Promotional Marketing (IPM)! 💧 A bold campaign that sparked real conversations and turned an alcohol-free trend into a breakthrough for men’s health. Proud of the team and our partners who helped bring this important campaign to life. Let’s see what September brings 🤞🏻 Mark G., Karen Kennedy Grunstein, Alexandra Woolley, Louise Hawkins, Julian Merritt, Callum Saunders, Ben Burman, Francesca Windle, Amanda Harvey
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