A Tale of Two Cities With One Vision Last week together with 160 students from emlyon business school we embarked on a unique #studytrip that wove together the threads of international marketing and business development, delivered simultaneously in #Warsaw and #Stockholm. In Warsaw, a city where history’s resilience fuels a fast-evolving entrepreneurial spirit, we explored strategies grounded in grit and ambition. Here, the pulse of innovation beats alongside tradition, creating a dynamic ecosystem ripe for bold ideas. Some of the companies we visited included: 🥤 Grupa Maspex – A leader in food and beverage, crafting products that connect with millions. ❄️ Danfoss – Pioneering energy-efficient solutions for a sustainable future. 💳 Mastercard Advisors – Offering insights that power the future of payments and business strategy. 📦 DS Smith – Innovating in packaging to support sustainability and circular economies. 📊 Mintel – Delivering market intelligence to uncover the trends of tomorrow. The group also enjoyed a full day visit to the beautiful city of #Krakow Meanwhile, Stockholm, nestled among serene waterways and cutting-edge design, offered a glimpse into the Scandinavian ethos of sustainability and collaboration. It’s a place where innovation feels as natural as the sunrise over its archipelago (when it is not winter ;) blending creativity with purpose. We had the incredible opportunity to visit some of the most iconic and innovative companies in Stockholm, each offering unique insights into their industries and visions for the future. 🚪 IKEA – Redefining simplicity and sustainability in everyday living. 🚗 Volvo Group – A masterclass in safety and forward-thinking mobility solutions. 🌊 CorPower Ocean – Harnessing the power of the ocean for renewable energy. ⚙️ Atlas Copco – A legacy of engineering excellence and cutting-edge solutions. Full day of exciting visits in Kista Science City hosted by Marco Giertz Each visit underscored both cities remarkable ecosystem of innovation and collaboration. From global industry leaders to agile start-ups, each city in its own way exemplifies the transformative power of vision and values. Thank you to all our amazing hosts and speakers in over 30 company visits in both destinations. We would like to thank Marie-Christine Colliere and Stéphane Bazan for the great opportunity and cooperation with the MSc International Marketing & Business Development at emlyon business school , it was great! Special thank you to Zuzana Vedralová for curating these great experiences and to our ground team Jonatan Sanderovich, Alex Tseval and Hiram Simsolo
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