Golin London

If you're curious about switching direction and creating change that matters, then let's go 👇

Is your brand heading towards algorithmic invisibility?   In the post-AI era, influence is no longer earned the old way. AI-driven search, creator culture, and community-led narratives are rewriting the rules - and brands that lack understanding of the ecosystem and permission to participate are being filtered out before they’re ever seen.   Golin’s Core Impact reveals how to stay visible, relevant, and influential in an age where AI is the new gatekeeper.   Read more and download the report here - https://xmrrwallet.com/cmx.plnkd.in/eeXdsxX7

TEN Shortlists for Golin at the Creative Moment awards, five for our ASICS #DeskBreak campaign and recognition with our #clients Specsavers, Simply Business and SquareTrade🔥   Huge well done to the Golin team and clients 👏👏

ELEVEN shortlists for Golin at the PRWeek UK Awards🔥, Including Agency of the Year, five shortlists for Desk Break campaign with ASICS and recognition with our #clients LEGO, Simply Business and Specsavers👏   Congrats to our awesome team and clients! Awards night here we come:   Best International, Lego, Unidentified Playing Objects   Best Use of an Influencer, ASICS, 15 Minute Weight Loss Financial Services, Simply Business, Bleak Friday   Healthcare: Ethical & OTC Consumer, Specsavers, The Misheard Manifesto   Best Use of Content, Specsavers, The Misheard Manifesto   Best Integrated, ASICS, The Desk Break Clause   Best International, ASICS, The Desk Break Clause   Best Use of Celebrity, ASICS, The Desk Break Clause   Internal Comms & Employee Engagement, ASICS, The Desk Break Clause   Marketing Comms: Culture, Media, Sport and Travel, ASICS, The Desk Break Clause   Large Consultancy of the Year, Golin   #GoAllIn #PRoud #Shortlisted

Today we launch Core Impact, Golin’s Modern Communications Effectiveness Study and Earned Framework for the post-AI era of earned.   Over the last 18 months we analysed 3.1M+ articles and social posts, 5,000+ AI responses, 14 demographics, and insights from 27 senior journalists, to build one of the most comprehensive views of modern comms effectiveness.   Our research reveals how AI-driven search, communities, and creator culture are reshaping how influence spreads with traditional earned approaches increasingly filtered out. To help brands adapt, we’ve developed the Core Impact planning framework, a modern earned ecosystem to drive real business impact.   Read more and download the report here - https://xmrrwallet.com/cmx.plnkd.in/eeXdsxX7

Our Corporate Affairs team is growing!   Want to be part of a team that believes in connected, creative corporate comms and works for some of the biggest brands in the world?   We have a range of roles open at a number of levels, if you're interested email your CV to Nadia at ndelgado@golin.com 

After two years away from the spotlight, Lewis Capaldi has made a powerful return to music. His comeback includes partnering with BetterHelp to give fans 734,000 hours of free online therapy - representing his 734-day career break to focus on his mental health. At the height of his career, Lewis hit pause to put his mental health first. With the support of the right therapist, he navigated his mental health and began a journey of healing that’s allowed him to return stronger than ever.   “Therapy is the reason why I am able to be a musician again, says Capaldi. "I don’t think I’ll ever stop going. This partnership with BetterHelp reflects how much it has helped me, and giving access to online therapy to my fans who have supported me throughout my journey is so important to me.”   We've loved supporting this campaign alongside our Golin friends in the US, and the incredible coverage is still rolling in. 👏🧠   Read more: https://xmrrwallet.com/cmx.plnkd.in/gJzAxvxk Natasha Weeks, Beth Whitworth, Liam Earl, Georgina Duckett, Lydia Goldman, Ellie W., Stephanie Anjelica Mazinyi, Jessie Brooks, Virgo Health, Golin, Megan (Zamiska) Garner, Olivier Sinson, Sara Brooks

LOVE IS IN THE EAR! 💚👂   Saying ‘what?’ is more common than ‘I love you’ among couples over 55. But what if they’re not ignoring you, they just can’t hear you?   Today, Specsavers hearing experts launch its latest campaign, highlighting the impact of undiagnosed hearing loss on romance and relationships. The campaign kicked off with the iconic bickering duo, The Whitehalls, appearing to argue even more intensely in a series of ‘leaked’ public stunts that appeared on social platforms – with Hilary repeatedly shouting at Michael because he’s misheard her, then Michael issuing a public apology using a billboard van trawling the streets of West London. After widespread speculation on social, the couple revealed that it had all been part of the new campaign, highlighting that Michael’s undetected hearing loss was the real source of many of these squabbles. The pair are encouraging other couples in similar situations to take action and get checked, because as Michael Whitehall says: ‘The most romantic thing you can do… is booking a hearing check.’ Find out more about the campaign here - https://xmrrwallet.com/cmx.plnkd.in/eZRrXEnb. Natasha Weeks Beth Whitworth Elliot Riordan Alex Wood Katherine Arnull Sarah Penny Migle Kriauciunaite Sam Mildner Georgina Duckett Naadhirah Khan Mimi O. Bethia Stone Jess Moore Kimberley Bull Lisa Hale Paul Ainsworth Robert Fox Nick Rainbow (he/him) Tangerine MG OMD Specsavers

Come join our Cannes Lions winning, industry-defining consumer health team!   We have two pivotal roles open on this incredible (and lovely) team that is delivering some of the most impactful work in the business. If you’re curious, creative and love turning complex health stories into work that actually moves people, then we’d love to hear from you.   Open roles: • Associate Director • Senior Account Manager Sound like you? Send your CV to ndelgado@golin.com

What a week we had at Cannes Lions 2025 ✨   Alongside a packed week of talks, dinners and inspiration, we’re so proud to have brought home a Gold Cannes Lion in Creative Effectiveness for Specsavers “The Misheard Version” and a Silver Cannes Lion for ASICS “The Desk Break Clause” in the Creative B2B, B2B Influencer Marketing. Incredible recognition for both the creativity and effectiveness of our work.   A huge thank you to all the Golin teams that make change that matters, to our clients who believe in bold ideas, and to the incredible collaboration that fuels the best work of our lives. 🦁