Weekday

OUR FIRST MULTI-BRAND STORE IN GERMANY IS OPEN Weekday expands its creative space by launching its first multi-brand concept store in Germany. Opening 11 July in Hamburg, the store invites visitors into a curated space that blends fashion, culture and creativity. As the second store of its kind – following the debut on Götgatan in Stockholm – this new Hamburg location marks another step in Weekday’s transformation into a multi-brand destination. More stores are on the way, including Paris, Aarhus and Vienna in 2025, with additional locations already in the pipeline for 2026. The newly opened Hamburg store is home of Weekday, Cheap Monday, Monki, exclusive drops, second-hand fashion and more. The physical manifestation of the new Weekday: a creative platform that evolves with the now, invites the community to explore and experiment with personal style and celebrates the many expressions of youth. It’s a place where moods and aesthetics can be tried on, shift and evolve.

MEET THE NEW WEEKDAY…  The launch campaign of the new Weekday, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED”, marks the beginning of Weekday’s new chapter, showcasing that everything you need  to express yourself is right here. Being a celebration of youth culture in motion, the campaign spotlights those who live life to the fullest and see every day as a canvas, stage or moment to express who they are. Weekday is their platform for switching moods, trying on new identities, playing with aesthetics and feeling totally free. But what you wear is just the beginning, besides clothes and styles, Weekday also brings creative energy to life.  This is a space where individual expressions unfold, and connect, fueled by the confidence that today has no rules – only possibilities. Nothing is left unexpressed. FACES OF TODAY, ICONS OF TOMORROW  Fronting the campaign are the multi-talented Weekday muses: Raya Martigny, Jolagreen23, Lennon Gallagher, Rose Gray and Tess McMillan. Each of them blends Weekday, Monki and Cheap Monday into their own style language, intensifying the diverse expressions of all three brands. As artists, creators and cultural voices, they mirror a generation that never stops experimenting with style and self-expression, always in pursuit of what could be.  www.weekday.com #fashion #streetfashion

It's finally here... THE NEW WEEKDAY    Weekday officially transforms into a creative multispace  destination, where we introduce a curated world where culture, style and street fashion come together.     This space brings together our brands – Weekday, Monki and Cheap Monday – along with second-hand fashion, exclusive drops and more, all under one roof.    "The new Weekday exists to inspire a generation that’s never static – and we’re here to give them the space, the brands, and the confidence to express who they want to be today. And to explore every version of who they might become tomorrow,” says Kim Holm, Managing Director at Weekday.  And it doesn’t stop online.  Our first multi-brand store is already open in Stockholm (Götgatan), with Hamburg (Mönckebergstrasse), Vienna (Mariahilfer Strasse), Paris (Rue de Rivoli) and Aarhus (Guldsmedgade) set to follow in 2025. These are the first steps in expanding the experience into physical spaces, with more to come.  The new Weekday invites our community to explore who they are today, with the freedom to evolve day by day, week by week, season by season. A shared space for more choice, more creativity, more community.    www.weekday.com #fashion #streetfashion

yesssss.... Cheap Monday & Landon Barker www.weekday.com

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MARCH 20! MARCH 20! MARCHHHHH 20!!!!

he's about to drop a Cheap Monday collection!!!

NOTTT losing his mind!! Guess who

Work hard, play HARDER!  The latest limited-edition collection by Weekday redefines everyday essentials for the new professionals. Now available https://xmrrwallet.com/cmx.plnkd.in/e-PKp-2U Weekday’s limited-edition collection is designed for the new professionals who balance ambition with self-expression. This collection merges business with pleasure, structure with spontaneity – it’s where work hard meets play harder.    “It’s design with duality in mind – sharp pieces that mean business, contrasted with expressive elements that embrace individuality. It’s about creating a wardrobe that works just as hard as you do, but knows how to play,” says Alice Shulman, Design Lead at Weekday.    The pieces are rooted in sleek and clean silhouettes, contrasted with bold, voluminous, and heavily structured designs. Everyday essentials are elevated with playful, rule-breaking elements: double collars and waistbands, power-move coats, asymmetrical cutouts, shiny metal zippers accenting a game-changing dress, jeans, and a statement bag.    This limited-edition drop offers a wardrobe for the dualities of modern life. Oversized proportions meet sharp, precise lines. Serious staples are reimagined with unconventional twists. Weekday redefines what professionalism looks like, proving that dressing for success doesn’t mean blending in – it means standing out. #fashion

MEATRACK BY JTF & ÉTER In October Weekday unveiled the MEATRACK in Paris, an interactive installation by creative collective jtf x ÉTER. Formed from a single loop of denim, the suspended structure invites people into shared experience of touch, isolation, reach, and inward gaze.