Cheap Monday omdelade detta
MEET THE NEW WEEKDAY… The launch campaign of the new Weekday, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED”, marks the beginning of Weekday’s new chapter, showcasing that everything you need to express yourself is right here. Being a celebration of youth culture in motion, the campaign spotlights those who live life to the fullest and see every day as a canvas, stage or moment to express who they are. Weekday is their platform for switching moods, trying on new identities, playing with aesthetics and feeling totally free. But what you wear is just the beginning, besides clothes and styles, Weekday also brings creative energy to life. This is a space where individual expressions unfold, and connect, fueled by the confidence that today has no rules – only possibilities. Nothing is left unexpressed. FACES OF TODAY, ICONS OF TOMORROW Fronting the campaign are the multi-talented Weekday muses: Raya Martigny, Jolagreen23, Lennon Gallagher, Rose Gray and Tess McMillan. Each of them blends Weekday, Monki and Cheap Monday into their own style language, intensifying the diverse expressions of all three brands. As artists, creators and cultural voices, they mirror a generation that never stops experimenting with style and self-expression, always in pursuit of what could be. www.weekday.com #fashion #streetfashion
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