Ruder Finn India

We’re in the running with 7 shortlisted campaigns at the Fulcrum Awards this year! Team RF is feeling the love.

From learner to 200kmph... what a journey. This #RFSoapbox piece by Kuheli Ray is not just about driving, but about pushing limits. Give it a read!

It's always a good time to raise a toast to the industry! #RFAtSABRE #SABRE2025

Last week, we wrapped up the H1 Business Review Ruder Finn India - two days of reflection, honest conversations, and planning for what’s next. I had the chance to present the progress and plans for the Consumer & Tech practice – a team that’s grown stronger, taken on bigger challenges, and continues to build deep expertise and greater experiences. It’s been a busy, fulfilling journey so far, and we’re only just getting started. But what really stood out for me over the two days was the openness that the practice and function teams showed – they shared not just the wins, but also the lessons, the uncertainties, and the adjustments we need to make. It reminded me that real growth doesn’t come from chasing perfection but from showing up with honesty and determination every single day – for the work, for the people and, most importantly, for each other. My biggest takeaway? That progress feels more real when it's shared – when you're part of a team that sees you, supports you, and isn’t afraid to course-correct together. Grateful to be part of a leadership group that leads with empathy and intent. Onwards to a sharper, stronger second half, and always excited for What's Next! Atul Sharma Shivaram Lakshminarayan Suvir Paul Malvika Sinha Radhika Banta Kuheli Ray Ankit Chawla Bhawna Mehrotra Vipasha Kashyap Somya Jain Aishwarya Matta Prioska Uke Megha Behl Deepanshu Shukla Kriti Gulati Isha Goel Himaki Kumari Rathore Sujith Gopinath Arshi W.

A post that makes you think, smile, and maybe rethink how we show up at work. Suvir’s latest has just the right mix of chaos, clarity, and honesty. #RFSoapbox

Lighting up the SABRE scoreboard 🏆 2 Golds and 3 Certificates of Excellence at SABRE South Asia 2025! Here’s to ideas that spark. And a team that just doesn’t miss. Grateful, thrilled, and fuelled for What’s Next! RF Thunder India Atul Sharma Shivaram Lakshminarayan Suvir Paul Aashima Malik Malvika Sinha Kuheli Ray Radhika Banta

Returning to Bali for the Ruder Finn Global AGM felt oddly familiar- same venue, same agenda template, many of the same faces. But this year, it hit differently.   First off, truly missed the other members of India contingent who were a part last time- wasn’t the same without them this time. Also, there was this quiet realisation that the work we do as a network is evolving faster than we realise.   There were, of course, the usual country updates and performance slides. But two moments stayed with me: - We welcomed Era Communications (Ruder Finn Era) into the Ruder Finn family- a move that strengthens our presence in Asia and adds new depth to the kind of work we want to do globally. - Our growing momentum around AI. This wasn’t a buzzword conversation- it was a serious step forward. Real applications, smart experiments, and a mindset shift across the network that says: we’re not just reacting to tech, we’re building with it. As always, I left with more questions than answers. But that’s the best part. Because if these gatherings have taught me anything, it’s that progress doesn’t always shout. Sometimes, it shows up quietly. Ruder Finn India RF Thunder India

A few weeks back, I had the privilege of reviewing some of the finest work delivered by the PR fraternity 🔈 across a diverse range of sectors. I was part of the jury- a well balanced team of experienced PR professionals for the upcoming SABRE South Asia Awards. While the challenge always lies in selecting the best among the best, it was truly inspiring to see how closely aligned many of the campaigns were with core business objectives, and how effectively they delivered measurable outcomes and impact. Creativity 💡 emerged as a strong, unifying theme. As communications professionals, creativity is not just a benchmark—it's a daily expectation. In today’s digital-first world, we are constantly reimagining narratives through a multi-platform lens, crafting differentiated content strategies, and nurturing communities that drive deep engagement. Purpose-led campaigns 🌿 , often assumed to be straightforward due to their broad audience appeal, are anything but. It takes more than headlines to tell a compelling story—it takes measurable, real-world impact that goes beyond the surface and connects at the grassroots level. And at the heart of it all, business outcomes 💰 remain the North Star. As brand custodians, we are continually challenged to create campaigns that not only build awareness but also enable brand preference, fuel market leadership, and deliver tangible value to shareholders. The entire evaluation journey was a powerful reminder of how far our industry has come—how swiftly we’ve adapted, how intentionally we tell stories to the audiences that matter, and how rigorously we now tie communication efforts back to business outcomes. I walk away from this experience with new perspectives, fresh inspiration, and, above all, a renewed sense of pride in the remarkable work the communications community delivers every single day. Time to celebrate the work we do each day, the milestones and most importantly raise a toast to an interesting future 🥂 . Looking forward to meeting the folks this thursday, The Westin Gurgaon New Delhi #WeVaLYou #SABREAwardsSA #PRologue2025 PRCAI Ruder Finn India

We’re raising our glasses to our champagne toast Ruder Finn India, our Experience Partner for PRologue & SABRE Awards SA 2025. With signature sparkle and timeless charm, they set the tone for an evening of celebration, conversation, and unforgettable moments. Here’s to stories that shine and a night where red meets excellence at the PRologue & SABRE Awards SA 2025 🥂 #PRologue2025 #SABRESA2025 #REDefiningInfluence Atul Sharma

Our Admin Director Bhawna Mehrotra gives a spin to the Half-year review with a little 'Status me' check-in! #RFSoapbox Read on!