Mattel Asia Pacific

Hot Wheels powers up Southeast Asia at Art of Speed 2025 🔥 🏎️ 🏁 Our #Mattel SEA team rolled into Malaysia’s premier custom culture festival, debuting the new Hot Wheels x Formula 1 range and an exclusive Malaysia Convention blister. As the third and largest Hot Wheels Collectors Convention in Southeast Asia, the event brought together die-cast fans, collectors and car lovers from across the region for a high-energy celebration of creativity and car culture. Other highlights included:  🧢First Hot Wheels x Art of Speed capsule collection 🍽️ Sold-out dinner and charity auction, raising RM40K+ for Hospis Malaysia 🧠 Meet & Greet with Hot Wheels designer Brendon Vetuskey 🚗 Fan Customisation Competition showcasing standout builds 🏁 All-ages Hot Wheels Race Challenge With over 70,000 attendees across two days, this was a full-throttle Hot Wheels celebration of community and collector passion. Big thanks to our partners, fans and the extended Hot Wheels family who helped bring this to life! 🚗 💨 #MattelAPAC #MattelSEA #HotWheels Murat Arıksoy Christine ChanVera Tay Dwanty Eka Putri Rafly Radithya Pradana Elaine Chong Elisa Beh Miko Liew Juin Rou Cindy Oan Venus Chong Libby McEniry Mark Chong Brendon Vetuskey Pitt Lau Jimmy Liu Asep Iskandar

Our Shenzhen team showed just how powerful play can be in bringing people together 💖 A throwback to Play It Forward Global Volunteer Week, where we turned a busy shopping mall into the Mattel Play Funfair, packed with eight creative booths from Charity Bazaar to Green Play which were all brought to life by our amazing Mattel volunteers. We championed inclusive play, spotlighted local special-needs talent, and invited the community to join in spreading joy. Huge thanks to everyone who helped make it happen and to those continuing to #PlayItForward every day. 💫 #MattelAPAC #MattelShenzhen #PlayItForward

Celebrating a major win for UNO in India! 🏆 Our collaboration with Meta Creator Vir Bhaan Saini has taken home the Reel Impact Award for 2025 – chosen from over 800+ entries, with only 11 winners selected. That’s what happens when franchise firepower meets cultural relevance, and when you Show 'Em No Mercy with storytelling that lands! Huge congratulations to the Mattel India team for this standout UNO collaboration 🫶. Check out the winning reel below ⬇️ #MattelAPAC #MattelIndia #UNO #UNOShowEmNoMercy  Aditi Ravichandar Siddharth Kar Lalit Agarwal Murat Arıksoy

🔥 Buckle up, Australia. Hot Wheels Monster Trucks Live has landed 🔥 Hot Wheels Monster Trucks Live: Glow-N-Fire presented by BIG W roars into Adelaide this weekend to kick off the tour, before heading to Melbourne, Sydney and Brisbane. This high-octane arena spectacular brings the Hot Wheels Monster Trucks experience into the real world, lighting up the dark with an unmissable immersive brand experience! The electrifying, sensory-fuelled event features:   🚚 Fan-favourite characters: Mega Wrex, Tiger Shark, Bone Shaker, Bigfoot and the debut of Skelesaurus  💡 Glow-N-Fire effects that light up the arena 🔥Outrageous stunts and adrenaline-packed action for the whole family From the toy box to the screen, the shelf to the stadium, Hot Wheels continues to evolve as a franchise through content, licensing, retail and live experiences like these that put fans in the driver’s seat! 🎟️ Tickets available via Ticketek. #MattelAPAC #HotWheels #HotWheelsMonsterTrucksLive

Ready, set, LET’S RACE! 🏁🔥 We’re revving up fan engagement across Southeast Asia by bringing the Hot Wheels Let’s Race global Netflix series to life through unforgettable experiences! More than 5,500 children across Indonesia, Malaysia, and Singapore joined the second annual Hot Wheels Let’s Race competition where the excitement of the show met the exhilaration of play. 🚘 Incredible challenges using the T-Rex Fire Station and Ultra Shark Car Wash playsets 🎉 Immersive adventures and action that extended from screens to real-life play  🌏 Drawing on a shared passion for racing, adventure, and Hot Wheels fandom By delivering consistent, multi-platform storytelling, we continue to bring IP to life in ways that resonate with regional fans and build long-term connection. 👏 Kudos to our incredible teams who continue to think creatively with fresh ideas that build momentum for our brands. #MattelSEA #HotWheels #HotWheelsLetsRace Murat Arıksoy Christine Chan Vera Tay Dwanty Eka Putri Rafly Radithya Pradana Libby McEniry Mark Chong Elaine Chong Alex Cheang Lilyn N. Erera Dwi Hapsari Gianina Bella Septivani Kenny Lau Suci Meidina Riswandi Riskyana A.

80 years of play. A lifetime of memories. ❤️ As we celebrate Mattel’s 80th Anniversary in 2025, we’re honouring the power of play and the generations of joy it has sparked around the world. Our team in Indonesia recently marked the milestone in true Mattel style with colour, culture, and community. Dressed in traditional attire and united by a vibrant Ruby Red theme, the celebration symbolised longevity and the deep emotional connection families share with Mattel’s brands. Additionally across the country, our 80th retail activations wrapped up, bringing larger-than-life experiences to kids and families through our incredible retail partners! And there’s plenty more to come as we keep celebrating 80 years of play! #Mattel80 #MattelAPAC #PowerOfPlay Murat Arıksoy Rueben Sivalingam Pooja Venkatram Christine Chan Meutia Athaya Suci Meidina Riswandi Erera Dwi Hapsari Amanda Kerr Tim Nolan

The Global Phenomenon Arrives. Only in Theaters June 5, 2026. #MastersOfTheUniverse #MastersMovie

Celebrating Limitless Possibilities in the Philippines. Barbie continues to inspire across Asia, with a vibrant full-franchise activation recently held in the Philippines. Fans explored a world of travel and imagination, journeying from Paris to Rome in an experience designed to spark creativity and connection. 🎒 Guests received Barbie travel bags to take the adventure home 👗 A mum-and-daughter fashion walk celebrated personal style and self-expression 🌍 All brought to life through the world of Barbie and a shared spirit of global discovery Moments like this show the power of local relevance and the strength of our teams and partners across the region. #MattelAPAC #Barbie #Philippines #LimitlessPossibilities Ivan Franco Kieran Murphy Cyrille MALBRANCKE Liza Yao Richprime Global Incorporated

At Mattel, we’re growing creative leaders who think big and lead bold. 💡💪 Our first-ever APAC Creative Manager Forum in Shenzhen brought teams from Hong Kong and Shenzhen together to share ideas, celebrate wins, and build impact-driven leadership. With inspiring sessions led by Chris Down and Michelle de Armas, SHRM-SCP, it’s all part of how we invest in our people, every day. #MattelAPAC #MattelProud #CreativeLeadership Catherine CHAN Daisy Duan James Lau Stephen Tai Sun Leung Tommy Hui Xiao Vencky Winnie Lee

The magic of play is everywhere at Mattel, including our Melbourne headquarters! 💫 During Term 2 school holidays, our Melbourne office hosted the team's kids for a morning of fun and play with a side of arts & crafts! Every day, we’re reminded why our work matters. And seeing our team show up as both professionals and parents reflects the heart of what we do. We create moments that bring families together, spark joy and celebrate the magic of childhood. At Mattel, we don't just talk about family-friendly culture, we live and breathe it. #GreatPlaceToWork #MattelAPAC #MattelProud Matthew Batchelor Adelene Foo Andrea Gannon Jasna Drazic Fleur Faella Tom Grigg Peter Hughes Chloe Martinez Danielle Wall Maureen Wetzel Jess Cook Hannah Pless Mary Bates Kate Stuart-Palmer