CUPRA

CUPRA launches Gamechangers to elevate padel worldwide. 🎾   Since 2019, we’ve backed the fastest-growing sport in #Europe. We share its unconventional DNA: bold moves, fierce ambition, and pure emotion. 💪   Now, in partnership with the world’s best players and the International Padel Federation, we’re taking it further with the Gamechangers contest. How?   🔥 Discovering young talent across Spain, France, Germany, Italy, Mexico and the Netherlands. ⚡ Powering their journey with a unique scholarship including mentoring from top players and coaches, training at top academies, a CUPRA car, and €10,000 to take their game to the next level. 🚀 Boosting the next generation of padel players.   👉 Want to know more? Swipe through the slides and visit our web: https://xmrrwallet.com/cmx.pbit.ly/3Tl6ydA   The future of #padel starts here!

What a season for CUPRA KIRO! 🏁⚡ From the first race to the last one, this #FormulaE World Championship has been a journey about valuable learnings and breakthrough moments. 💪 🗣️Sven Schuwirth, Executive Vice-President for Sales, Marketing & After Sales at SEAT S.A., and Dr. Werner J. Tietz, Executive Vice-President for R&D at SEAT S.A., reflect on what we’ve achieved so far and what lies ahead for our team. 🎥 Hit play and get ready with us for next season!

Ready to unlock the full potential of your CUPRA Formentor e-HYBRID this summer? ☀️🚘   We’ve teamed up with Ruth Moreno, Development Assurance Responsible for Leon & Formentor, to bring you three must-know hacks to help you get the most out of your CUPRA. ⚡💪   👉 Which one will you try first? Hit play and take your summer road trip to the next level!

CUPRA KIRO closes out the Formula E Holdings World Championship in London in a special way. 🏁⚡   Our team swapped racing suits for jockey outfits to draw attention to our global campaign #RedefiningRacing. 🏇 According to Oxford Languages, the dominant online definition of “racing” still centers on horse racing which is a legacy of the past that, while respected, no longer reflects what millions associate with speed, competition, and innovation. #CUPRA is ready to lead the change.   If you believe that the the first definition of “racing” should reflect the excitement, innovation and culture of motor racing, sign our petition here:   👉 https://xmrrwallet.com/cmx.pbit.ly/4eVEibv   We wrap up the season proud of how far we’ve come and more motivated than ever to keep shaping the future of racing. 💪   See you next season! 🤟

Do you know how comfort and style come together in the #CUPRAFormentor? 😎   You get both with its configurable Bucket seats, available in conscious leather.    The precisely stitched lines form a progressive design that elevates the visual texture for a refined appearance, while enhancing comfort and support.   Albert Gil Martínez, who collaborated on their design, gives us insight into what they have to offer.   A perfect combination for a perfect ride. 🚀

At #CUPRA, we’re proud to support UPC ecoRacing and eMotorsport in Formula Student, a global university competition that promotes excellence in engineering.⚡️   The members of both teams bring essential skills to shape the future of mobility. Here’s how:   👉 Designing, developing, building and validating an e-racing car.  👉 Leading their teams by managing projects, finances, communication, and marketing.   By supporting their journey, we’re investing in the next generation of automotive talent and reinforcing the values at the core of our DNA: competition and sustainability. 🤟   Good luck to both teams, now fully into the competition. We are with you all the way! 🏁💪

Have you ever Googled “racing meaning”?   You’d be surprised to know that the first Oxford Languages definition still revolves around horse racing! 🏇🏻   But #Racing has evolved and it’s time its meaning caught up. 🚀   That’s why at CUPRA we’re teaming up with car lovers, content creators and passionate enthusiasts who want to redefine ‘Racing’ and give #motorracing the relevance it deserves.   Take action and help #CUPRA lead a change by signing our petition on Change.org.    👉🏼 https://xmrrwallet.com/cmx.pbit.ly/4eVEibv   Let’s take horsepower out of the stables and back onto the track! 🏎️   #RedefiningRacing

Ready to catch a glimpse of what #CUPRA’s bold vision for the future looks like? 😎   At the upcoming #IAAMobility2025 in Munich, we’ll unveil a new Showcar that’s bound to make an impression!   A true reflection of our brand vision and future design language, exploring the symbiosis between human and machine – where the driving experience and emotions reach their fullest expression. 🔥   And that’s not all – CUPRA will also showcase a camouflaged CUPRA Raval at the Volkswagen Group Media Event on September 7th, ahead of its 2026 World Premiere and market launch.   Want to see more? 👀 Stay tuned to our social media channels and lock these dates: September 7th and 8th. #TechDriver

What makes the collaboration between #CUPRA and #KIRO such a strong match? 🤝 The CUPRA KIRO partnership is built on more than racing. We are united by a shared ambition to lead through our performance. 🤟 🗣️ Ignacio Prieto Cardona, CUPRA Chief Brand Officer, and Russell O'Hagan, KIRO Chief Operating Officer, explore how shared ambition and long-term vision lay the foundations for this collaboration. 🗣️ Xavi Serra, CUPRA Global Head of Racing, and Mike Henderson, KIRO Chief Race Engineer, reflect on the continuous learnings that push both teams forward. 👇Discover how our partnership is shaping a new approach to electric racing.

Since our launch in 2018, CUPRA’s rise has been unstoppable. We’ve released seven cars in seven years, with a fully-fledged portfolio that is now delivering growth across all our segments. This is reflected in our H1 delivery results, which show that, between January and June 2025, CUPRA delivered 167,600 vehicles, a 33% increase compared to the same period in 2024 (125,700), marking the strongest first half in our history. The #CUPRAFormentor remains our best-selling model, with 54,610 units delivered. Since the first CUPRA rolled off the production line, we’ve now delivered more than 900,000 vehicles worldwide, which means the 1 millionth CUPRA is just around the corner! And this success is international with record first-half deliveries in 37 countries, including Spain, Germany, Italy, France, and the United Kingdom. These are great results for H1. But at #CUPRA we always want more. More emotion, more passion, more performance.  Ready to experience more of what’s to come? 🤟🏻