Aeyde

Today, Aeyde launches its Pre-Fall ‘25 collection. As the first chapter of our seasonal concept ‘Aeyde Hexe,’ the campaign ‘The Maiden’ explores the witch as an enduring cultural archetype. Shot by Elina Shevchenko and portrayed by model Laura Rudd, the young figure explores female autonomy through the supernatural powers of pyrokinesis and mind control. In an accompanying editorial on Aeyde Magazin, guest editor Tish Weinstock traces the witch’s transformation from scapegoat to icon, reclaimed by women as a symbol of power. The new collection is inspired by the witch’s inherent dualities. Grounded earthy tones meet refined silhouettes, and familiar forms are subverted through unexpected cuts, contrasts, and proportions. Shop the collection now on aeyde.com.

This season, we are inspired by the enigmatic nature of the witch—an archetype shaped by knowledge, defiance, and suppressed power. The figure forms the foundation of ‘Aeyde Hexe’—a season-long exploration into the cultural evolution and enduring figure of the witch. To expand on this narrative, we welcome Tish Weinstock as Aeyde’s Fall/Winter ‘25 guest editor. Known for her interest in the culturally offbeat, Weinstock will explore ‘Aeyde Hexe’ across a series of editorials to accompany each collection, merging fashion with folklore, mysticism, and contemporary femininity. Her first piece—The Prologue—sets the tone for chapters to come. Read on Aeyde Magazin

We’re proud to share that, once again, Aeyde founder and creative director Luisa Dames has been recognized as one of the 50 most influential Germans in the fashion industry. Many thanks for the continued recognition and support to the editorial teams at Frankfurter Allgemeine Zeitung and Achtung Mode Alfons Kaiser, Markus Ebner, Alexander Rottenmanner, Nicole Urbschat, Silke Wichert and Jennifer Wiebking. https://xmrrwallet.com/cmx.plnkd.in/dmzQDz32

Aeyde Radio Mix 09 is broadcasting now. This season’s contribution comes from KMRU, the Nairobi-born, Berlin-based sound artist whose work is founded on intent listening. Opening with “9°C” by Whatever the Weather, his mix travels through glitches and texture before voyaging into an hour of softly drifting, expansive atmospherics. In an accompanying interview with series guest editor Whitney Wei, KMRU reflects on the sonic character of cities, the emotional shape of performance, and the politics of listening. Listen to Mix 09 on Aeyde Radio. Read the interview on Aeyde Magazin. Images by Glauco Canalis

Today, Aeyde launches its High Summer ‘25 collection. This season highlights contrast and sensuality through zebra-print pony hair, sleek grosgrain, and signature metal accents—reworking familiar silhouettes with new textures and sculptural details. As the final chapter of our seasonal concept “Aeyde Anemoia,” the editorial “The Raven” offers a surreal take on the Grimm Brothers’ tale. Written by guest editor Durga Chew-Bose and captured by photographer Daniel Roché, the accompanying editorial features model Lidija Judickaite styled by Monika Tatalovic. Here, the protagonist’s transformation unfolds mid-flight—led by instinct, shadowed by ravens, and guided by a cryptic invitation. Shop the collection now on aeyde.com.

On Monday, April 7, Aeyde and LUISAVIAROMA co-hosted an exclusive event during Salone del Mobile 2025 to celebrate their longstanding partnership. To mark this special occasion, a cocktail hour was held at LUISAVIAROMA's Milan showroom where guests had the chance to explore the latest Spring/Summer ‘25 collection. The celebration continued with an intimate dinner at Portrait Milano where a select group of press, talent, and top customers gathered with Aeyde founder and CEO, Luisa Dames in a more personal setting. “Since 2019, LUISAVIAROMA has been a pivotal partner in Aeyde’s journey, supporting our mission to offer sophisticated, high-quality designs to a global audience. Today we also celebrate the deep connection we share with Italy, where every Aeyde product is handcrafted in family-run factories, preserving the tradition and artistry that define our brand.” —Luisa Dames. Thank you to the entire LUISAVIAROMA team for your ongoing support. The Spring/Summer 2025 collection is now available online and in-store at LUISAVIAROMA as well as on aeyde.com. Images by Giorgio Luna

Today, Aeyde launches its Spring/Summer ‘25 collection. As the third installment of our seasonal concept “Aeyde Anemoia,” the editorial “Red Riding Hood” reinterprets the timeless fairytale through a modern lens. In writer and guest editor Durga Chew-Bose’s adaptation, the story unfolds in surreal fragments—a city overrun by roses, a woman who bites into a bloom and chips her tooth, a tail spotted beneath a red cape. Photographer Daniel Roché brings this vision to life, capturing model Leanne de Haan in looks styled by Monika Tatalovic. The collection itself plays with the tension between romance and restraint, featuring barely-there designs, lightweight structures, and statement heels. Shop the collection now on aeyde.com.

At Aeyde, women are at the heart of everything we do—their creativity, vision, and ambition shape our designs, our storytelling, and our community. Supporting their growth and fostering an inclusive environment isn’t just important to us: it’s fundamental to who we are. This International Women’s Day, we are proud to support UN Women Deutschland in their mission to advance gender equality and drive lasting change. “Aeyde is built by a team of talented women whose perspectives shape our identity and whose ambition moves us forward. Creating a space where they feel valued and supported has always been essential to our journey.”  — Luisa Dames, Founder & CEO By amplifying women’s voices, we hope to create a future where opportunity, recognition, and equality are a given for everyone. Learn more about UN Women’s mission here: www.unwomen.de

On January 27th, Aeyde marked its debut at British institution and luxury department store Harrods with its second London pop-up. Taking place in their iconic Shoe Heaven department, the pop-up showcases the recently launched Pre-Spring ‘25 collection. Commenting on the collaboration, founder and CEO Luisa Dames said, “Partnering with Harrods for this pop-up is a fantastic opportunity to bring our collection to life in a space that reflects Aeyde’s values of luxury and storytelling. Harrods is the perfect setting for London customers to experience the craftsmanship and narrative of the Pre-Spring ‘25 collection.” Designed in collaboration with Max Radford Gallery, the space fuses modern design with the raw materials of concrete, glass, and metal—offering a tactile glimpse into the collection’s craftsmanship and story. Thank you to Jaye Riley and the rest of the Harrods team for the collaboration. Visit the Aeyde x Harrods Pop-Up in the Harrods Shoe Heaven department until March 9th.

Today, Aeyde launches its Pre-Spring ‘25 collection. As the first installment of our seasonal concept “Aeyde Anemoia,” the editorial “Sleeping Beauty” reinterprets the timeless fairytale through a modern lens. Inspired by German folklore, the narrative unfolds as an exploration of renewal and self-awakening. To bring the vision to life, Aeyde invites writer Durga Chew-Bose to rework the original tale of “Sleeping Beauty,” marking the beginning of a series of adapted fairytales that will be released with each collection. Translating the concept visually is photographer Daniel Roché, who captures model Ajah Angau in looks styled by Ally Macrae. The new collection—defined by buckled straps, sculptural block heels, and eyelet hardware—reinvents Aeyde’s design codes by merging Victorian-era aesthetics with contemporary forms. Shop the collection now on aeyde.com.