HOWARD&CO Events Agency

People Over Performance. This is Day 10 of 10 in our 20 Second Trends series. Let’s be honest — no one remembers the perfect agenda. They remember how they felt. In 2025, the biggest trend is human connection. Not flawless tech. Not cinematic lighting. But genuine, emotional moments of being seen and heard. ✔️ A moment of unfiltered honesty ✔️ A story that sparks emotion ✔️ A connection that goes beyond the content Design with people at the center. Because when everything else fades, the feeling remains. #howardandcoch #eventdesign #eventstrategy #humanconnection #20secondtrends #switzerland #geneva #basel #zug #zurich #connections #events #corporateevents #summervibes #summer #congress #globalevents

The Rise of Micro-Stories. This is Day 9 of 10 in our 20 Second Trends series. Long-form storytelling is out. 2025 is the year of the micro-story — small, emotionally-resonant pieces of content that create real connection. ✔️ One key visual that tells a story ✔️ One speaker takeaway, captured in 10 words ✔️ One scene that sums up the experience Micro-stories travel better. They stick. They inspire. And they get shared. Design your content like it’s meant for moments, not manuals. #howardandcoch #eventcontent #storydriven #brandmoments #20secondtrends #events #switzerland #corporateevents #familyoffice #summer #geneva #zurich #basel #congress #eventtrends #2025trends #2025events

Invisible Tech, Maximum Impact. This is Day 8 of 10 in our 20 Second Trends series. In 2025, guests don’t want to see your tech. They want to feel the benefit — without instructions, downloads, or delays. The smartest event tech now: ✔️ Seamless check-in with no bottlenecks ✔️ Lighting and sound that adapt in real time ✔️ Interactivity that enhances, not interrupts If your tech is doing its job, no one should notice it. They should just enjoy the experience — effortlessly. #howardandcoch #eventstrategy #eventtech #userexperience #corporate #20secondtrends #events #switzerland

Sustainability Has Grown Up. This is Day 7 of 10 in our 20 Second Trends series. In 2025, sustainability isn’t a feature. It’s the foundation. No more token gestures. No more eco-themed hashtags with plastic giveaways. This trend is about real reuse, visible values, and thoughtful design. ✔️ Furniture that lives beyond the event ✔️ Food served without waste ✔️ Locally sourced materials that tell a story ✔️ Reusable bottles designed as part of the experience, not as afterthought swag This isn’t a return to swag. It’s design-led utility, with purpose and presence. Sustainability is expected — but it must feel intentional, elegant, and embedded. Guests want purpose, not performance. #howardandcoch #eventstrategy #sustainability #eventdesign #20secondtrends #events #eventtrends #luxurylifestyle #corporateevents #modernevents

Edgy Beats Elegant. This is Day 6 of 10 in our 20 Second Trends series. In 2025, event aesthetics are shifting. Perfect florals and glossy hotel ballrooms are out. Raw textures, moody lighting, industrial spaces, and statement styling are in. This trend is about bold, unconventional design that feels alive — not polished or predictable. Think of: ✔️ Cracked concrete ✔️ Brutalist lighting ✔️ Exposed pipes ✔️ Dark corners ✔️ Loud contrasts ✔️ Unexpected materials Guests don’t want perfect. They want real. They want impact. Design choices should spark emotion — not just admiration. Are you styling to impress or to stir something deeper? #howardandcoch #eventdesign #boldaesthetic #eventtrends #20secondtrends #events #switzerland #modernevents #humanconnections

Big Isn’t Better. Brave Is. This is Day 5 of 10 in our 20 Second Trends series. The most powerful events in 2025 aren’t the biggest. They’re the ones that are built with focus and intention. ✔️ Intimate leadership dinners ✔️ Curated roundtables ✔️ Guest lists designed for connection ✔️ Less production. More presence. Big isn’t brave. Intentional is. Would you go smaller to go deeper? #howardandcoch #eventstrategy #microevents #connectionovercrowds #events #switzerland #eventdesign #corporateevents #familyoffice #congress #pharma

🎯 Trend: Simple content wins. In 2025, attention is limited — and content overload is real. The most effective events are cutting the complexity and focusing on clarity. Think: ✔️ One bold takeaway printed on a wall ✔️ A stat so sharp it speaks for itself ✔️ A quote guests post before the speaker finishes If your content takes effort to understand, it won’t be remembered. Simple doesn’t mean basic — it means powerful. 📌 Guests should grasp your message in under five seconds. 📲 And they should want to share it without thinking twice. Ask yourself: What’s one sentence from your event that deserves to live beyond the room? #howardandcoch #eventtrends #eventmarketing #contentdesign #20secondtrends #events

🪑 Not everything needs a seat or a stage. Floorplans are shifting — not for control, but for curiosity. 🔄 Movement builds energy. 🧭 Wandering unlocks interaction. We’re seeing: • Satellite sessions for casual learning • Pop-up tasting corners • Silent zones with surprise audio content ✅ The result? Better connection. Less friction. Higher engagement. 📊 This is Day 3 of our 10-day trend drop — bold, modern shifts for events that actually work. 💬 How do you design for freedom? #EventDesign #EventFlow #ExperientialStrategy #howardandcoch #events #switzerland #luxaryevents #EventTrends2025 #eventdesign

Do you know where your branded pens ended up? Neither do your guests. People don’t want stuff. They want something to remember. At Howard & Co, we’re replacing giveaways with moments: • Mini brand rituals • Craft-your-own gifts • Creative “memory tokens” No one leaves talking about the tote bag. But they will post the scent they blended or the story behind their mini keepsake. Let’s stop designing swag that pollutes more than it connects. The future of events is thoughtful, not throwaway. This is Day 2 of our 10-day trend drop — built for brave planners and modern audiences. 🎁 What’s the best swag alternative you’ve seen (or created)? #EventMarketing #EventExperience #BrandActivation #howardandcoch #EventTrends2025 #events #switzerland #corporateevents #eventmanagement

This is Day 1 of our 10-day trend drop — bold, scroll-stopping shifts to rethink how we design events. Today, we’re reimagining how people connect — not with agendas, but with atmosphere. Follow #howardandcoch for the next 9 trend drops. Save this one for your next event brainstorm. #EventStrategy #EventDesign #ExperientialMarketing #NetworkingDesign #EventTrends2025 #howardandcoch