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Quarterbacks are running the playbook for modern marketing. In the NIL era, attention is currency - and no position owns more of it than QB1s in the SEC. These 3 campaigns had a few similarities: The athletes led, the audience showed up, and the brands won big. These weren’t just lucky, they followed a formula we’ve seen work again and again. We’ve built tools to make it simple, repeatable, and cost-effective for brands to do the same. DM us for more info 📩 Kudos to the team's leading the way in the evolving space! Exploding Kittens, Inc. Elan Lee Joel Aguilar Noelle Sanzeri Vuori Lauren Black Uchrin Melissa Ladines Alli Serrano Nicole Seles Electronic Arts (EA) - College Football Tiffany Everett Erin Exum Dave Dudney

What used to be “emerging” is now undeniable. Women’s sports are driving culture, and reshaping how loyalty is built. The brands showing up are gaining a loyalty moat that can’t be replicated. Aligning with athletes who move markets and shape conversation isn’t optional; it’s the new marketing baseline. Drop a 🔥 if you’re exploring women’s sports this quarter. Eli Lilly and Company Sandy Rodriguez Madeline Harrison John Chapman The TJX Companies, Inc. Catherine Marciano Jessica Stevens Melody Lee lululemon Tim Corkum Katherine Houston, MSA Sam Rogerson Kevin Misumi Under Armour Tamzin Barroilhet John Barone Eric B. BJ Coker ASICS Alice Henly Mitchell Molly O'Shea Ricky Hernandez Catherine Rau Ayers

Brand leadership doesn’t just show up. It resonates. It's not just who you sponsor. It's how you activate them. Not just logos on gear. But campaigns that tap into true fandom. This is the new gold standard. Athlete-led, story-first, scroll-stopping by design. TaylorMade Golf Company Andy Semrad Kyle Freeman Kendall Prince DiGiovanni adidas Scarlett Chang Zoë Loving Anna George Callaway Golf Kate D. Alex Upegui Ryan Rerich COBRA PUMA GOLF Ian Barrett Andrew Fain Andrew F. Acushnet Company Michael Bradley Corey Holloway Luke Kindelin

Always great collaborating with the team at Gold Bar Spirits Company 🥃 They had the setting, and the experience… But needed the right amplification to turn a cocktail class into a cultural moment. Using MILLIONS Campaign Manager, they discovered and connected with Bay Area athletes in just a few clicks: 🔎 Geo + sport filters 🎯 Local talent with engaged audiences 📹 Athlete-led content that drove FOMO Turning a real-world moment into real business results: 1) Viral storytelling 2) Millions of impressions 3) Cocktail classes selling out week after week Kudos to everyone involved! Stay tuned for what's next 👀 Elliott Gillespie Sam Thumm Matt Whitteker Veronica Feyling Brandon Austin Richard Royal Hiladie Matthew Hiebert Beaver Fleming

Tennis isn’t about hype. It’s about harmony. And the best brand campaigns this past month understood that to a tee. When it feels like an extension of the athlete, audiences don’t scroll past - they lean in. In a space defined by elegance and performance… That’s how you win. Name another brand crushing Athlete Marketing in 2025 ⬇️ Nutrabolt (C4) Sam Wells Kevin Graham Emily Bragg ASICS Alice Henly Mitchell Catherine Rau Ayers Molly O'Shea Wilson Sporting Goods Co. Lucas Gonzalez Amanda Elliott Jessica Easter

NIL isn’t just about compensation anymore. It’s about cultural capital. And nobody holds more of it than a QB1. Quarterbacks have always moved the chains, now they’re moving markets. And in the SEC - the most competitive, most watched, and most commercially powerful conference in college sports; these moves carry real weight. ✅ Each QB becomes a distribution channel ✅ They’re decentralized media networks ✅ Storytelling is the engine This is athlete-led marketing done right. Exploding Kittens, Inc. Elan Lee Joel Aguilar Noelle Sanzeri Vuori Lauren Black Uchrin Melissa Ladines Alli Serrano Nicole Seles Electronic Arts (EA) - College Football Tiffany Everett Erin Exum Dave Dudney SeatGeek Sarah Kettler Allison Waldman Lindsay Wolan Fowler Automotive Jonathan Fowler Peyton Lawson PXG (PARSONS XTREME GOLF) Kate Sheppard Brittany Johnson Cassandra Held JLab Terra Teat Kenneth Patterson Nicole Gowey CVS Pharmacy Erin Condon Allison Brown Matthew Slater Fiterman Sports Group Ryan Fiterman The Cashmere Fund Martino Chiaviello Katie Perry Jesse Randall

2026. White House lawn. A UFC event that will literally go down in history. Now think about the opportunity for brands tied to the fighters on that card 👀 These aren’t just sponsors, they’re part of the storyline. The future of influence is athlete-led, and it moves fast. To the brands already in the mix; you didn’t just find an athlete - you found a bridge to belief, relevance, and scale 👏 CELSIUS Andrew J. P. Caitlin Meslar Brenna Tanner New Brew Justin Wolf Ryan King Ryan Emmons YoungLA  Gurmer Chopra Alain Moyal Siroun Pakdaman Lock'dIn Beverages Tom Zarro

Let’s be real Most branded content feels like… branded content. But when the message fits the moment, fans lean in. And in basketball this June, these 3 campaigns proved just how powerful that can be. 🥉 #3 - Michelob ULTRA x Minnesota Lynx (Napheesa Collier) All-Star drip. Runway energy. 3,231 likes Post: https://xmrrwallet.com/cmx.plnkd.in/g5cjNtjA 🥈 #2 - SLAM x Spalding A father-son narrative with real hoop roots. 5,524 likes Post: https://xmrrwallet.com/cmx.plnkd.in/gtGvpC7B 🥇 #1 - Red Bull x Dylan Harper Draft day firepower meets future-star momentum. 12,570 likes Post: https://xmrrwallet.com/cmx.plnkd.in/g5U_NdgN These aren’t ads. They’re moments led by the athletes, amplified by brands who know best. What athlete-led campaign stood out to you so far in 2025? 💭 Red Bull Hunter Drury Laura Bonds Jenna Hamilton Spalding Alli Pinter Simone Hintz Sydney Tipton Anheuser-Busch (Michelob Ultra) Malik Sanders Kerry Scalora Daniel Foci

Different courts. Different audiences. But one rule applies: talent is the algorithm. Some brands play to the crowd. Others play the long game. Either way - if you’re not building with athletes at the core, you’re just another ad in the feed. This space is moving fast, only few will succeed, but these brands are thriving! Red Bull Hunter Drury Laura Bonds Jenna Hamilton Spalding Alli Pinter Simone Hintz Sydney Tipton Anheuser-Busch (Michelob Ultra) Malik Sanders Kerry Scalora Daniel Foci Nutrabolt (C4) Sam Wells Kevin Graham Emily Bragg ASICS Alice Henly Mitchell Catherine Rau Ayers Molly O'Shea Wilson Sporting Goods Co. Lucas Gonzalez Amanda Elliott Jessica Easter

Still viewing athlete partnerships as a brand expense? That mindset is costing you. The brands winning today don’t treat athlete content as collateral. They see it as commerce infrastructure. These 3 campaigns crushed it in June! Which one was your fav?👇 (Learn how you can replicate this success in the comments) pladis Global (Turtles) Simge Weinling-Dogrular Caleb Heyman Lippe Taylor (Turtles) Emma McCormick Beiersdorf (Coppertone) Tracy Feehan Ian Kerr Sonia Palazzo M Booth Michelle Overall Elite Sportswear, LP (GK Elite) Megan Steckel Lauren Delgado