⚠ Warning! Again, we were alerted about scammers impersonating AppTweak and reaching out to private individuals asking for their services as app testers or reviewers in exchange for money. We want to remind you that AppTweak is not affiliated with any platform or service offering commissions or rewards in return for app tests, reviews, or feedback in any other form. Please do not engage with any website claiming to be AppTweak that is not on our official domain apptweak.com or with an email that is not from @apptweak.com. We do not own a WhatsApp group called AppTweak Champions, and will never engage with individuals on WhatsApp asking for a deposit of any kind. If you are in doubt, please contact us at info@apptweak.com to double-check the authenticity of a request or communication. Original post: https://xmrrwallet.com/cmx.plnkd.in/epX_88Mh
AppTweak
Software Development
Brussels, Brussels Region 16,534 followers
App Store Marketing & Intelligence Platform Driven by Data Science
About us
AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Search Ads Campaign Management, App Store Review Management, and Market Intelligence. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning language model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face. AppTweak's Privacy Policy: https://xmrrwallet.com/cmx.pwww.apptweak.com/en/legal/privacy-policy AppTweak's VAT: BE0839.873.510
- Website
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https://xmrrwallet.com/cmx.pwww.apptweak.com/
External link for AppTweak
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Brussels, Brussels Region
- Type
- Privately Held
- Founded
- 2014
Products
Locations
Employees at AppTweak
Updates
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Reviews are one of the most underused CRO levers out there 👀 Reviews are often treated as a nice-to-have. But, as Natalia Kryukova puts it: “Reviews are low-hanging fruit for conversion rate optimization, as they can turn anonymous store listings into trusted recommendations.” And with Apple’s AI-powered review summaries launching globally this year, your reviews are doing the talking. ✅ Build trust early Use review prompts right after positive moments. ✅ Reply with intent Your responses matter. They show users (and Apple’s AI) you care. ✅ Analyze consistently Reviews uncover hidden bugs, user favorites, and feature gaps. Reviews shape perception, rankings, and conversion. Make sure yours are working for you, not against you. 👉 Here's our guide to building a review strategy that drives growth: https://xmrrwallet.com/cmx.plnkd.in/epF4zJbg #AppGrowth #ASO #AppStoreOptimization #AppMarketing #MobileIndustry
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With custom product pages now appearing in organic search results, here’s a quick reminder on how CPPs (and CSLs!) help you create highly personalized product pages for your users 👇 Nisrine K. breaks down how to use CPPs and CSLs to: ✅ Tailor messaging to different user segments or acquisition channels ✅ Align visuals with specific keywords, features, or seasonal promotions ✅ Test performance by campaign, audience, or geo — up to 35 custom product pages on iOS and 50 CSLs on Google Play 👀 Read all about the latest news on CPPs in our newsletter: https://xmrrwallet.com/cmx.plnkd.in/eFkMujtz 🔥 Learn more about custom product pages: https://xmrrwallet.com/cmx.plnkd.in/erHmbqND #ASO #AppStoreOptimization #MobileMarketing #CPP #CSL #AppMarketing #AppStore #GooglePlay
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Reviews are key to your app's success! On the App Store, you need a minimum of 3.5 stars for your keywords to rank! 🌟 Apps and games rated below 3 are distinctly less visible in keyword rankings. Our 2025 ASO report clearly demonstrates that apps with higher ratings rank for significantly more keywords in the top 10 positions on the App Store. We dive into the impact of ratings and reviews on visibility: https://xmrrwallet.com/cmx.plnkd.in/epF4zJbg #ASO #AppStoreOptimization #mobilemarketing #mobileindustry #AppStore #GooglePlay
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We’re excited to be featured in SocialPeta Ltd's H1 2025 mobile marketing report- with insights from our very own Oriane Ineza 💪 Huge thanks to the SocialPeta team for another great collaboration! 🔥
🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀! SocialPeta Ltd partnered with NewsBreak released the report 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬 𝐟𝐨𝐫 𝐇𝟏 𝟐𝟎𝟐𝟓, and you won’t want to miss these key insights. 🔑 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: ✔Nearly 7,000 new mobile game advertisers emerge every month, with RPGs averaging over 250 unique creatives monthly. ✔North America’s mobile gaming market is booming, with a surge in creative placements across local news platforms. ✔Case study deep dive: A full-funnel creative and UA analysis of four standout titles from H1 2025, Screwdom, Penguin GO!, Wuthering Waves, and Kingshot. ✔In mature markets, the average ad creative lifespan is now under 5 days—weekly iterations have become the new standard. A huge thank you to our amazing partners for their valuable industry insights: Mariusz Gąsiewski (Google), Peggy Anne Salz(Mobile Groove ), Oriane Ineza (AppTweak), Julia Morozova (AdQuantum), Ashwin Shekhar (AVOW), Zack Weiss (Odeeo), Nehir Usta (PlayableX), Jakub Remiar (two & a half gamers), Syed Muhammad Mehdi Rizvi(ASOMEHDI), Christopher Farm (Tenjin), Claire Rozain 🏳️️ (RZAIN by Claire Rozain), and Junsung Park (Adikteev ). Unlock deeper insights by downloading our comprehensive 60+ page report. Get your copy here: https://xmrrwallet.com/cmx.plnkd.in/eNA-ge-T #MobileGaming #MarketingInsights #GamingIndustry #MobileGames #GameDevelopment #DigitalMarketing #GlobalTrends #SocialPeta
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🎯 Trying to optimize your listing for Google Play? Make sure you're avoiding these mistakes 🙅 ✅ Prioritizing volume over relevance ✅ Updating too often (or not enough) ✅ Skipping competitor analysis ✅ Not tracking performance ✅ Neglecting keyword placement in your metadata Lina Danilchik shares best practices to skyrocket app visibility and common mistakes in keyword research (and how to fix them!) in this blog: https://xmrrwallet.com/cmx.plnkd.in/eP89WiGR 📊 Which mistake do you think most marketers are still making? #ASO #AppStoreOptimization #AppMarketing #MobileMarketing #GooglePlay #Google
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🚨 Major update from Apple: custom product pages can now appear in organic App Store search results! 👇 No Apple Ads, just highly tailored product pages if your app ranks on the targeted keywords! That means: 🎯 You can now target keywords with tailored product pages ⚙️ Your keyword field could become your new best friend 📊 You’ll finally see CPP search traffic in App Store Connect More on this major update? Catch up with the latest industry news below 🔥 👉 Subscribe to our newsletter! #AppStoreOptimization #ASO #MobileIndustry #MobileMarketing #GooglePlay #AppStore #CustomProductPages #CPP
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Organic custom product pages are live on the App Store, meaning your CPPs can show up for organic keyword searches 🥳! Curious as to what this means? 👇 Read our VP of Product & Go-To-Market Michael Ajami's post as he shares what we've learned so far and opens a great discussion. 🤓 Tell us your thoughts! #AppleAds #AppStoreMarketing #AppMarketing #AppTrends #UserAcquisition #ASO #AppStoreOptimization
Organic Custom Product Pages are now live on the App Store - and they’ve got big potential! Until now, CPPs were only available through Apple Ads or external links. But with this new update, Apple is finally allowing CPPs to show up for organic keyword searches. Here’s what we’ve learned so far: - You can’t manually pick the keywords. Apple suggests them for you. - These suggestions are based on your Keyword Field - You can assign multiple keywords to the same CPP - It’s currently available only in the US App Store and English (US) localization This raises a pretty interesting question: Should the keyword field now be treated as a visibility lever for low-ranking terms, or as a CPP enabler for high-ranking terms? Right now, it’s a bit of a chicken-and-egg situation. You need to rank to activate CPPs...but CPPs might be the thing that helps you rank. Curious to hear how others are approaching this. Is anyone seeing early performance changes from organic CPPs?
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✍️ If no one’s reading your dashboards, this might be why. In this clip, Simon Thillay (Head of ASO & Market Insights at AppTweak) shares a simple truth: Great reporting isn’t about more data. It’s about telling the right story to the right people. That’s exactly what Reporting Studio is built to do. ✔️ Dashboards (and templates) for ASO, UA, and execs ✔️ Metrics your team actually cares about ✔️ Insights you can act on - and share instantly 🎥 Watch the clip to rethink how you deliver value through reporting. Learn more → https://xmrrwallet.com/cmx.plnkd.in/dNTZAbE3 #aso #appmarketing #reporting #apptweak #mobilegrowth #mobilemarketing
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Did you know the Productivity category accounts for nearly 59% of AI apps? 🤯 Over the last two years, AI apps have grown +229%, with the Productivity category leading that growth! That means the majority of AI innovation is focused on helping users: ✅ Save time ✅ Get organized ✅ Boost their workflow Graphics & Design, the second largest category for AI apps, reflects the growing use of AI features in creative tools! 🔥 Overall, AI tools shine in categories that prioritize boosting efficiency and creativity. This is from our ASO trends & benchmarks report based on data from the top 1,000 apps & games in the US for 2024. 👀 Dive into latest insights from top apps: https://xmrrwallet.com/cmx.plnkd.in/epVhyUY6 #AI #AppStoreOptimization #MobileGrowth #ASO
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